Good Morning. Today, we're thrilled to announce some incredible new changes to dogAdvisor coming this month. First, we introduced a beautiful redesign with London Green, creating an exceptional visual experience. Next, we're thrilled to announce we've been named Finalist for the most innovative pet product in the UK. Finally, we're thrilled to announce the introduction of Max (Gen1). Let's jump straight in:

Say hello to London Green

After more than a year of testing, we've now settled on our impressive new colour scheme: London Green. This beautiful green shade is completed by a spectacular all-new Canine Capuccino (an off-white colour scheme as stunning as dogAdvisor. This new colour pallet meets all contrast ratio recommedations, with a contrast 11.44 ratio, enabling exceptional viewing experiences on all of your devices. Yet this redesign goes so much further, with an all-new Serif header font, with it's tasteful mannerisms like a dog tail on the letter g delivers a truly unique experience. This is the next chapter in dogAdvisor's history, and to celebrate this we're also thrilled to introduce our all-new dogAdvisor logo, emblamatic of the enormous leap forward dogAdvisor makes in how blogs should be made. This redesign also adds small but mighty visual changes, introducing a spectacular new animated dog cursor.

Most innovative pet product of the UK finalist

This December, dogAdvisor was named finalist for the most innovative pet product of the UK in 2024. This is a spectacular moment for dogAdvisor. Since this spectacular annoncement, we have been featured in Yahoo news and even Entrepreneur loop. We hope you're as thrilled about this as we are!

© dogAdvisor 2025 - dogAdvisor Max mockup - Use this image in your content

Introducing dogAdvisor Max

Trained on all of our 100+ articles, dogAdvisor Max is a revolutionary AI chatbot capable of pulling data from our articles to respond to any questions about dog ownership that you may have. Max can personalise dog care articles you read (for example you can ask how much food to feed you 20kg rottweiler), it can offer emergency guidance and support when you need it or if your vet isn't available, and it also introduces, for the first time ever, a dogAdvisor Max Constitution to ensure the responses provided by Max meet our rigorous content quality standards and safety protocols. Max is 100% free to use, for everyone!

A note from our founder

What a spectacular way to end the year! We hope you love this update as much as we do! We're absolutely thrilled to have been named the finalist for the most innovative pet product in the UK, a true tribute to just how unique dogAdvisor truly is. Finally, we're so proud to bring dogAdvisor Max to all of you for free. It will remain in beta until the 24th, and we'll bring dogAdvisor out of BETA to it's Gen 1 iteration starting on the 25th. You'll be able to access all features Max has to offer from the 25th Dec.

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