By accessing, browsing, or using any aspect of dogAdvisor include dogadvisor.dog, max.dogadvisor.dog, or any other dogAdvisor service you unconditionally agree to be legally bound by these terms. If you do not agree to these terms do not use dogAdvisor or Max. Effective Jan 29 2026.

Section 1: Definitions

For purposes of this Agreement, the following terms have the meanings set forth below. "Agreement" means these Terms of Service, our Privacy Policy, and any supplementary policies we publish, all of which are incorporated by reference and constitute a unified legal agreement between you and dendidSTUDIO Limited. "AI Content" means any and all responses, outputs, recommendations, suggestions, advice, information, guidance, or other content generated by dogAdvisor Max regardless of the feature through which such content is delivered including Emergency Guidance, Medical Intelligence, or standard conversation capabilities. "Blog Content" means all articles, guides, educational materials, and written content relating to dogs, dog care, dog health, dog behaviour, dog training, dog nutrition, or pet ownership that dogAdvisor publishes on the Website. "Company," "dogAdvisor," "dendidSTUDIO," "we," "us," and "our" refer to dendidSTUDIO Limited, a private limited company incorporated in England and Wales with Company Number 14541805, registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, trading as dogAdvisor. "Emergency Guidance" means Max's specialised triage feature that activates when Max determines a query indicates a potential emergency requiring immediate assessment and provides preliminary information to help users evaluate whether immediate veterinary attention is required. "Medical Intelligence" means Max's advanced feature that provides detailed medical and clinical information by drawing upon a database of over eighteen hundred veterinary sources including information regarding diseases, conditions, medications, treatments, and veterinary concepts. "Services" means all features, tools, content, functionality, and services we provide through the Website or Max AI whether currently existing or developed in future. "User," "you," and "your" mean any person who accesses or uses any aspect of the Services regardless of whether they have created an account or provided identifying information. "Website" means the primary website at https://dogadvisor.dog along with max.dogadvisor.dog and all associated domains, subdomains, and future platforms through which Services are accessed.

Section 2: Agreement Acceptance and Modifications

By accessing or using any portion of the Services, you confirm that you have read this Agreement in its entirety, understand all provisions, have had opportunity to seek independent legal advice if desired, and unconditionally agree to be legally bound by every provision without reservation. Continuing to use Services after becoming aware of this Agreement constitutes binding acceptance regardless of whether you read the entire document. If you do not agree with any provision, you must immediately cease all use of Services.

You warrant that you have full legal capacity to enter into this Agreement. If accessing Services on behalf of any company or organisation, you warrant that you have authority to bind that entity and that the entity has capacity to be bound. If you lack such authority or capacity, both you and the entity shall be liable for unauthorised use.

We reserve the absolute right to modify this Agreement at any time for any reason. Modifications take effect immediately upon publication on the Website. Your continued use after publication constitutes binding acceptance of modifications. If you find modifications unacceptable, your sole remedy is to cease using Services. We have no obligation to maintain previous terms or provide notice beyond publication on the Website.

You acknowledge that you have not relied on any representation, statement, or promise not expressly set forth in this written Agreement. Marketing materials, social media posts, or verbal communications do not constitute binding commitments and do not modify this Agreement.

Section 3: Eligibility and Age Requirements

You must be at least sixteen years of age and of sound mind to use the Services. By using Services, you represent that you meet these requirements. Use by persons under sixteen years of age is expressly prohibited and constitutes material breach of this Agreement.

If you are sixteen or older but under eighteen, you confirm that a parent or legal guardian has reviewed this Agreement, understands all terms including limitations and liability exclusions, and has given informed consent for your use. Important pet care decisions should involve adult judgement and professional veterinary consultation.

If you are a parent or guardian permitting a minor to use Services, you accept full responsibility for monitoring and supervising that minor's use. You agree to be bound by this Agreement on behalf of the minor and accept all obligations and liabilities that would apply to the minor's use. You specifically acknowledge responsibility for ensuring the minor understands AI limitations, the importance of professional veterinary care, and appropriate judgement in pet care decisions. You accept personal liability for any harm, injury, or damage arising from the minor's use including harm to animals, injury to persons, or violations of this Agreement.

You acknowledge that age verification systems have inherent limitations and can be circumvented. We cannot guarantee accurate verification of users' actual ages, cannot ensure minors do not access Services without parental consent, and cannot prevent circumvention of age restrictions. We accept absolutely no liability for consequences arising from underage access, access without proper consent, failures of verification systems, or any harm resulting from use by minors regardless of authorisation or supervision.

Section 4: What dogAdvisor Is and Is Not

dogAdvisor is an educational platform providing free access to Max, an artificial intelligence assistant designed for dog owners, along with articles covering dog care topics. Services are provided entirely free of charge with no payment required and no revenue generated from your use.

Max is not a veterinarian, cannot replace a veterinarian, and must never be used as substitute for professional veterinary care. Max provides general educational information designed to supplement your knowledge but cannot and does not provide veterinary diagnosis, cannot conduct physical examinations, does not have access to your pet's medical history, and cannot account for individual variations that make each dog unique.

When Max provides information through Medical Intelligence including information about medications, dosages, or treatments, this is educational material to help you understand concepts and ask informed questions of your veterinarian. It is not prescriptive guidance for your specific pet. You must never administer medications or implement treatments based solely on Max's information without consulting a qualified veterinary surgeon who can examine your pet and provide individualised professional judgement.

Emergency Guidance is a triage information system designed to help you assess whether immediate veterinary attention is required. It is not emergency veterinary treatment, cannot replace contacting your veterinarian or emergency animal hospital, and must not be used as reason to delay professional care. Max cannot physically examine your pet, does not know your pet's complete medical history, cannot perform diagnostic procedures, and could fail to recognise emergency situations or inappropriately assess urgency levels.

Our claims that Emergency Guidance has helped save dogs' lives are based on user testimonials where users stated Max's guidance helped them assess situations and seek professional care with appropriate urgency, and where veterinarians credited rapid action with preventing worse outcomes. Professional veterinary care was essential in every case. Emergency Guidance served a supplementary role only.

All Blog Content provides general information for a general audience and is not tailored to your specific pet's circumstances. Every dog is unique with individual health status, breed characteristics, and environmental factors affecting appropriate care. Information in articles cannot account for these variations. Guidance generally sound for most dogs may be inappropriate or harmful for your specific pet. You bear responsibility for evaluating whether article information is appropriate for your situation and for seeking professional input to ensure appropriateness.

Blog Content may contain inaccuracies, errors, or outdated information despite our research and review efforts. Veterinary knowledge evolves such that information accurate when written may be superseded by newer findings. You should verify important information against other sources and professional guidance before relying on it for significant decisions.

Information in articles may have been generated or assisted by artificial intelligence systems as part of our content creation workflow. Where AI contributed to content creation, all limitations of AI technology regarding potential for errors, outdated information, or biases apply equally to Blog Content.

Section 5: Prohibited Conduct and Usage Policy

You agree to use Services only in compliance with all applicable laws. You accept sole responsibility for ensuring your use remains lawful at all times.

You shall not engage in any of the following prohibited activities. You shall not use Services for any unlawful purpose or in furtherance of illegal activity. You shall not interfere with, disrupt, damage, or attempt to gain unauthorised access to Services, our systems, networks, or infrastructure through hacking, brute force attacks, denial of service attacks, or any other means. You shall not use automated tools, bots, scrapers, or similar technologies to access Services, extract content, or monitor materials without our express written consent. You shall not transmit viruses, malware, or harmful code designed to damage or intercept any system or data. You shall not collect information about other users without their consent. You shall not impersonate any person or entity or misrepresent your identity or affiliation. You shall not upload or distribute content that is illegal, harmful, threatening, abusive, defamatory, obscene, or otherwise objectionable. You shall not engage in activity that could disable, overburden, or impair proper functioning of Services or interfere with other users' ability to use Services.

You specifically shall not attempt to manipulate, exploit, or abuse Max's AI system in harmful ways. You shall not submit queries designed to elicit guidance on activities that could cause harm to animals or humans, to request information about toxic substances for harmful purposes, to solicit advice that could lead to unsafe outcomes, to circumvent safety protocols or content filters we have implemented, to test Max's boundaries for purposes of finding exploits, to engage in adversarial testing without authorisation, to manipulate Max into providing responses inconsistent with his safety principles, or to otherwise misuse the system in ways that could result in harmful outputs or undermine safety measures. Prohibited query types include but are not limited to requests for code, scripts, technical files, financial advice, business advice, commercial advice, legal advice, insurance advice, creative writing, fiction, roleplay, simulation, assistance with illegal activity, adult or sexual content, content involving minors inappropriately, fraud or scam assistance, deception techniques, impersonation guidance, or any non-dog content. You shall not submit encoded or obfuscated content including ROT13, ciphers, or any similar encoding. You shall not attempt jailbreaks, prompt injection, emotional leverage tactics, hypothetical scenarios designed to bypass scope, completion attacks, hidden instructions, multi-step manipulation, or logic traps designed to circumvent Max's safety systems.

While we have implemented Safety Intent Recognition and protective guardrails designed to identify and block harmful queries, these systems are not perfect and may fail to detect inappropriate requests. You remain fully responsible for appropriateness of queries you submit regardless of whether our systems successfully identify and block harmful requests. Submission of inappropriate queries constitutes violation of this Agreement even if our systems fail to prevent submission or refuse response.

You shall not use Services or Services content for commercial purposes without our express written permission. Commercial uses include using AI Content or Blog Content in products or services you offer, reselling or redistributing content, using content in commercial websites or applications, using information from Services in commercial consulting, creating commercial derivative works, or otherwise exploiting content for financial gain. Any commercial use without proper licence constitutes infringement of our intellectual property rights and breach of this Agreement. We reserve the right to require revenue sharing arrangements or restrict commercial use entirely at our discretion.

You shall not reverse engineer, decompile, or disassemble any software or technology underlying Services. You shall not attempt to extract training data from Max's models, recreate our AI systems, train competing models using our outputs, or use Services to develop competing AI products. Such activities violate our intellectual property rights and constitute breach.

You shall not use Max as substitute for professional veterinary care, delay emergency veterinary treatment based on Max's responses, rely exclusively on Max for important pet care decisions, or administer medications or treatments based solely on Max's information without veterinary consultation.

Section 6: Your Obligations and Responsibilities

You have specific responsibilities regarding use of Services that you must fulfil as condition of accessing Services.

You agree and acknowledge that you will never rely exclusively on AI Content or Blog Content for any important decision regarding your pet's health, safety, welfare, or behaviour. You will always verify important information with qualified professionals including veterinarians or certified animal behaviourists before taking action. You will seek immediate veterinary care for any emergency situation or concerning health symptom regardless of what Max indicates about urgency. You will use content from Services as one information source among many to supplement knowledge but never as authoritative source you follow without independent verification or professional consultation.

You understand and accept that you control all decisions and actions regarding your pet's care, that content from Services is purely informational and advisory, that you bear sole responsibility for decisions you make, and that we accept no responsibility for outcomes resulting from how you choose to use information we provide.

You acknowledge that Max is an artificial intelligence system that is inherently unpredictable, probabilistic, and subject to errors. AI systems generate novel responses in real-time based on pattern recognition and statistical models whose internal decision-making processes are not fully transparent or controllable. No AI system from any provider can guarantee accurate, reliable, safe, or appropriate outputs in all circumstances. This limitation reflects the current state of AI technology across the entire industry including systems from the largest technology companies with resources far exceeding ours.

AI systems can and do produce outputs that are factually incorrect despite being stated with confidence, can generate responses based on outdated information, can provide incomplete answers omitting crucial qualifications, can produce misleading guidance technically accurate in narrow sense but inappropriate for specific situations, can fail to understand nuances or contextual clues, can exhibit biases, can generate internally contradictory responses, and in worst cases can produce dangerous guidance that if followed without verification could result in harm. These limitations exist despite extensive testing and safety measures because AI behaviour emerges from complex interactions among billions of parameters, because comprehensive testing of infinite possible inputs and outputs is impossible, and because subtle variations in phrasing can lead to dramatically different responses.

Despite inherent industry-wide limitations, we have invested extraordinarily in safety measures exceeding what most providers implement. You acknowledge that establishing causation between AI-generated content and alleged harm is extraordinarily difficult because multiple factors contribute to outcomes, because you make independent decisions based on your own judgement rather than being compelled by AI outputs, because you typically consult multiple information sources, and because intervening events and circumstances break any causal chain between AI outputs and ultimate outcomes. Where causation is unclear, establishing liability is inappropriate.

You acknowledge that veterinary medicine is complex, individual animals vary enormously in responses to conditions and treatments, veterinary knowledge continues evolving, and nothing we provide can substitute for professional examination and treatment by a licensed veterinarian who can examine your specific pet and apply professional judgement to your unique circumstances.

You acknowledge that we are a small company with limited resources compared to large technology firms, that we provide Services entirely free with no revenue stream, and that these realities impose practical limitations on what we can provide and what obligations we can accept. Proportionality and reasonableness require adjusting expectations regarding our obligations and liability based on our size, resources, and free service model. Imposing standards applicable to large commercial enterprises with substantial revenue would be inappropriate and unreasonable.

You acknowledge that we publish statistical information including safety testing results and comparative performance metrics based on specific testing methodologies we designed. Such claims do not constitute guarantees of future performance, do not create warranties regarding how Max will perform in your specific use cases, do not obligate us to maintain particular performance levels, and should be understood as descriptive of performance under specific test conditions rather than promissory regarding performance generally.

Section 7: Our Obligations and Commitments

We commit to certain practices regarding safety, privacy, and transparency while reserving discretion in implementation.

We review conversations with Max to identify safety issues, assess whether responses meet our standards, and improve Max's performance. Reviews are conducted by our safety team accessing conversation data in pseudonymized form without access to directly identifying information about users. Human reviewers may read content of your conversations as part of safety and quality processes. All high-risk conversations are reviewed within twenty-one days. Critical safety issues are reviewed within seven days.

We may publish safety incidents when we identify situations where Max made errors or encountered difficult scenarios. Publication serves to improve AI safety through transparent documentation of mistakes and lessons learned. We publish incidents only after we have substantially addressed underlying issues. Published incidents include summary, analysis, and lessons learned but never include conversation transcripts, prompts, or personally identifying information. We have no legal obligation to publish any particular incident. Publication decisions rest entirely within our discretion based on our assessment of public interest and educational value.

We retain conversation data for the maximum lawful period. For safety-critical conversations or those showing instructive examples, we may retain data indefinitely where lawful. We pseudonymous data by removing or obfuscating potentially identifying characteristics. Where we can anonymise data and retain it forever lawfully, we do so to support ongoing safety research and system improvement.

We may share anonymised conversation summaries with veterinary professionals, subject matter experts, or legal advisors for safety review purposes. Such sharing involves no personally identifiable data and may occur outside formal contractual relationships where we seek expert input on Max's responses.

You have rights to request embargo of published safety incidents. Embargo requests should be sent to privacy.suppression@dogadvisor.dog. We will respond to embargo requests within fourteen days. If we determine embargo is appropriate, we will implement additional anonymisation or suppression within fourteen days of our response. Embargo decisions rest in our discretion. We balance your privacy interests against public safety interests in transparent incident disclosure. We may choose to honour embargos for difficult conversations involving sensitive personal circumstances even where publication would serve educational purposes. However, we may override embargo requests where we determine public interest in disclosure outweighs privacy concerns, such as where a widely-used jailbreak technique requires public documentation to protect other users. If legally compelled by court order or law enforcement, we may disclose embargoed conversations, though such legal compulsion is advisory and we will exercise our judgement regarding compliance.

We may use automated systems to analyse conversations and flag potential safety issues for human review. We employ AI-powered tools to categorise conversations, identify patterns, and detect concerning content, though final safety decisions involve human judgement.

When users report that Max provided dangerous or concerning information, we will conduct preliminary review within thirty days. Investigation may take substantially longer depending on complexity. We make best efforts to implement fixes when we identify genuine safety issues, but we have no legal obligation to correct every reported concern or to implement fixes on any particular timeline.

We implement security measures we believe appropriate to the nature and scale of our operations including encryption of data during transmission and storage, access controls limiting who can access data, authentication mechanisms, security monitoring, and incident response procedures. However, you acknowledge that perfect data security is technically impossible, that data breaches may occur despite all reasonable precautions, and that we make no warranty or guarantee regarding security.

We process personal data as Data Controller under UK GDPR in accordance with our Privacy Policy. We collect technical data, usage data, generalised location data at city or region level, and comprehensive AI interaction data. We do not collect your name, email, telephone, or postal address unless you provide such information. Data we collect constitutes Personal Data under GDPR because pseudonymous identifiers could potentially be linked to you even though we cannot personally identify you.

We use third-party service providers for chat infrastructure, analytics, and other operational purposes. These providers process data under data processing agreements requiring them to process only according to our instructions and in compliance with applicable law. We do not disclose specific third-party providers by name, but such providers may include chat platforms, analytics services, hosting providers, and content delivery networks. You should be aware that third-party services collect behavioural data that could be considered Personal Data under broad interpretations.

We provide cookie consent management interface through which you can manage preferences regarding analytics cookies. Strictly necessary cookies essential for Website functionality do not require consent. However, you acknowledge that cookie consent systems can fail due to browser configurations, ad-blocking software, network issues, or technical limitations. When consent systems fail, cookies may be placed without explicit consent or may be blocked despite your preferences. We accept absolutely no liability for consequences arising from cookie consent system failures including inadvertent data collection, regulatory non-compliance, privacy violations, or regulatory action by data protection authorities.

Section 8: Privacy and Data Protection

We act as Data Controller under UK GDPR for Personal Data we collect through Services. While we minimise data collection, we collect pseudonymous identifiers and behavioural information legally classified as Personal Data even though we cannot personally identify you.

Categories of Personal Data we collect include technical data related to your device and browsing environment including device type, operating system, browser version, screen resolution, language settings, and time zone; usage data including pages visited, navigation paths, time spent on pages, features accessed, click behaviour, scroll patterns, and mouse movements; generalised location data at city or region level derived from IP addresses; and comprehensive AI interaction data including complete text of every query you submit to Max, every response Max generates, timestamps, session identifiers, metadata about which features activated, and contextual information about conversation development.

Recording of AI conversations serves multiple essential purposes including AI safety monitoring to identify instances where Max provided inappropriate responses, quality assurance testing by reviewing real-world conversations, Emergency Guidance validation to ensure our system appropriately identifies urgent situations, compliance with legal obligations, safety incident investigation, and research and development to improve Max's capabilities.

Conversation data is retained for ninety days in original form, after which it may be further pseudonymized or permanently deleted. During retention and potentially beyond if further pseudonymized, conversations may be manually reviewed by our safety team accessing data in pseudonymized form. Reviewers are subject to confidentiality obligations but you should be aware that human eyes may read your conversations as part of safety processes.

We use third-party behavioural analytics platforms to collect pseudonymized data about how users interact with Website including mouse movements, clicks, scrolling behaviour, heatmap data, and session replay recordings capturing anonymised user sessions. All such data is processed in pseudonymized form designed to prevent personal identification.

Lawful bases for processing under Article 6 UK GDPR include performance of contract for data processing necessary to provide Services you request, legitimate interests for processing necessary to improve service quality, conduct AI safety monitoring, prevent fraud, ensure security, train AI models, and maintain business operations, and consent for optional analytics features beyond what is strictly necessary. Where we rely on legitimate interests, we have conducted balancing tests ensuring our interests do not override your rights.

You have rights under GDPR including right of access to confirm whether we process your Personal Data and receive access to that data, right to rectification of inaccurate data, right to erasure in certain circumstances though this right is not absolute and may be limited where we have legal obligations to retain data, right to restriction of processing in certain circumstances, right to data portability to receive data in structured machine-readable format, right to object to processing based on legitimate interests, and right to lodge complaints with UK Information Commissioner's Office.

To exercise data protection rights, contact hello@dogadvisor.dog with clear description of the right you wish to exercise and sufficient information to enable us to identify data relating to you. We may require proof of identity before responding. We will respond within one month with possible extension to two additional months for complex requests. However, rights are subject to limitations where processing is necessary for compliance with legal obligations, for establishment or defence of legal claims, or for our legitimate interests in AI system development.

Despite implementing appropriate security measures, perfect data security is technically impossible. Data breaches, unauthorised access, or data loss may occur despite reasonable precautions. Security risks include sophisticated cyber attacks, ransomware, insider threats, human error, social engineering attacks, vulnerabilities in third-party software, hardware failures, and numerous evolving threats. We implement encryption, access controls, authentication mechanisms, security monitoring, and incident response procedures we believe appropriate to our operations. However, we make no warranty or guarantee regarding security. Unauthorised access or disclosure may occur. Data breaches have occurred at organisations of all sizes including the largest security-focused companies. We cannot ensure absolute security.

We accept absolutely no liability for consequences of data security incidents including unauthorised access to your data, identity theft, regulatory fines, business interruption, reputational damage, costs of credit monitoring, legal costs, or any other damages arising from security incidents.

In event of data breach likely to result in risk to rights and freedoms of individuals, we will comply with legal obligations to notify UK Information Commissioner's Office within seventy-two hours and notify affected individuals without undue delay where breach likely results in high risk. However, compliance with notification requirements does not create or imply liability for breach itself or its consequences.

Section 9: Artificial Intelligence Limitations and Disclaimers

You acknowledge that Max is powered by large language models and machine learning algorithms that are inherently unpredictable, probabilistic, and subject to errors distinguishing them from traditional software. Unlike conventional software executing predetermined instructions producing predictable outputs, AI systems generate novel responses in real-time based on pattern recognition, statistical probability models, and complex neural network architecture whose internal decision-making is not fully transparent or controllable even to engineers who designed them. This fundamental characteristic means no AI system from any provider, regardless of sophistication, training, testing, or safety investment, can guarantee accurate, reliable, safe, or appropriate outputs in all circumstances. This limitation is not specific to dogAdvisor but reflects current state of AI technology across entire industry including systems from largest technology companies with resources far exceeding ours.

AI systems can produce outputs that are factually incorrect stated with high confidence, can generate responses based on outdated information from training data, can provide incomplete answers omitting crucial qualifications, can produce misleading guidance technically accurate in narrow sense but inappropriate for user's specific situation, can fail to understand nuances or implied information in queries leading to responses missing real intent, can exhibit biases from training data, can generate internally contradictory responses, and in worst cases can produce dangerous guidance that if followed without verification could result in harm to persons, animals, property, or other interests.

These limitations exist despite extensive testing, safety measures, and quality controls because AI behaviour emerges from complex interactions among billions of parameters, because comprehensive testing of effectively infinite possible inputs and outputs is impossible, because subtle variations in phrasing can lead to dramatically different responses, and because AI systems can behave unpredictably in edge cases or unusual situations not well-represented in training data. Every responsible AI provider acknowledges these limitations, publishes disclaimers regarding AI reliability, and emphasises that AI systems should supplement human judgement rather than serve as authoritative sources relied upon exclusively.

Despite inherent industry-wide limitations, we have invested extraordinarily in safety measures, testing protocols, governance frameworks, and transparency practices genuinely exceeding what most providers implement.

Emergency Guidance activates automatically when Max determines your query indicates potentially urgent situation where your pet may require immediate veterinary attention. System looks for indicators including mentions of potentially toxic substances your pet may have ingested, descriptions of symptoms indicating serious medical conditions, situations where pet experienced trauma or injury, descriptions of rapid onset or rapidly worsening conditions, mentions of pet being unable to perform basic functions, or other patterns suggesting time-sensitive situations. When Emergency Guidance activates, Max shifts into focused triage mode asking typically three key questions dynamically selected based on your specific situation to gather information most relevant to assessing urgency, providing structured guidance to help you make rapid decisions about whether immediate veterinary attention required, offering preliminary steps you might consider while simultaneously contacting veterinarian or emergency hospital, and emphasising that professional veterinary assessment is essential and Emergency Guidance supplements rather than replaces professional care.

Purpose of Emergency Guidance is explicitly and exclusively to provide triage information meaning preliminary assessment information to help you determine whether immediate veterinary attention is required and what urgency level is appropriate. Emergency Guidance is not, never has been, and never can be substitute for actual emergency veterinary treatment. It must not be used as reason to delay contacting veterinarian or emergency animal hospital. Emergency Guidance has fundamental limitations including that Max cannot physically examine your pet to assess vital signs or observe symptoms directly, does not know your pet's complete medical history including previous conditions or medications, cannot perform diagnostic procedures necessary for definitive diagnosis, that emergency situations evolve rapidly and what starts as seemingly minor issue can deteriorate quickly requiring continuous professional monitoring rather than reliance on single AI interaction, and that even with safety measures Max could fail to recognise emergency situations or inappropriately assess urgency level leading to delayed care worsening outcomes.

Medical Intelligence is advanced capability activating when Max determines your query involves medical or clinical topics requiring more sophisticated information than general knowledge provides. Medical Intelligence draws from database of over eighteen hundred veterinary sources including peer-reviewed journals, veterinary textbooks, clinical practice guidelines, drug formularies, toxicology databases, and breed-specific health information compilations. When Medical Intelligence activates, Max can provide sophisticated medical information including detailed explanations of disease processes, comprehensive symptom information, medication information including drug names and general dosage ranges, treatment protocol information, breed-specific health risks, and toxicity information.

You must understand what Medical Intelligence is and is not. Medical Intelligence provides educational information to help you understand medical concepts, ask better informed questions of your veterinarian, and comprehend conditions affecting your pet or treatments your veterinarian recommended. Medical Intelligence is not, never has been, and never can be veterinary diagnosis, veterinary prescribing, or veterinary treatment recommendations for your specific pet. When Max provides information about medications including dosage ranges, this is general educational material about how medications are typically used in veterinary practice. It is not prescription or recommendation that you should administer medications to your pet, not guidance on what dose would be appropriate for your individual pet, and absolutely must not be used as basis for administering medications without explicit guidance from licensed veterinarian who has examined your pet and determined what treatment is appropriate.

Medical Intelligence cannot account for your individual pet's specific circumstances. Max does not know and has no access to your pet's complete medical history, current medications, allergies or sensitivities, exact weight and body condition, age and life stage, breed-specific contraindications, or individual physiological variations. For all these reasons, information from Medical Intelligence must never be used as basis for medical decisions without consultation with qualified veterinarian who has examined your pet and has access to their complete medical information.

General AI Content beyond specialised features is also subject to all limitations described regarding AI technology. When you ask Max questions about training, behaviour, nutrition, general care, or other dog-related topics, Max will attempt to provide helpful responses based on his training and knowledge. However, responses may be incorrect, incomplete, outdated, or inappropriate for your specific situation. Even seemingly straightforward questions can have nuanced answers depending on factors Max may not be aware of or may not properly account for. Max's training data has cutoff date and does not include information published after that date. Veterinary knowledge and best practices evolve such that information current during Max's training may have been superseded by newer research or updated guidelines.

You have specific responsibilities regarding use of AI Content you must fulfil as condition of using Services. You will never rely exclusively on AI Content for any important decision regarding your pet's health, safety, welfare, care, or behaviour. You will always verify important information with qualified professionals before taking action based on AI Content. You will seek immediate veterinary care for any emergency situation or concerning health symptom regardless of what Max tells you about urgency or severity. You will use AI Content as one information source among many to supplement knowledge but never as authoritative source you follow without independent verification or professional consultation. You will not submit queries designed to elicit dangerous guidance, to test Max's boundaries in ways that could result in harmful responses, to circumvent safety features, or otherwise to misuse system in ways that could result in harmful outputs.

We provide AI Content and AI-powered features entirely without warranty of any kind. We make no warranty, representation, guarantee, or promise regarding accuracy, completeness, timeliness, reliability, appropriateness, safety, or suitability of AI Content for any purpose. We do not warrant that AI Content will be correct, that Max will understand questions properly, that responses will be appropriate for your specific situation, that information will be current, that advice will be safe to follow, that guidance will prevent harm, or that AI systems will function without error or interruption. All AI Content is provided strictly on "as is" and "as available" basis with all faults and without warranty whether express, implied, statutory, or otherwise.

Subject to statutory liability preservations set forth in Section Eleven below, we accept absolutely no liability for any consequences arising from AI Content including death, injury, illness, or suffering to any animal or pet, injury or harm to any person, veterinary bills or treatment costs, loss of companionship or emotional distress, delays in seeking professional care, worsened conditions from delayed or inappropriate treatment, incorrect information relied upon for decisions, inappropriate guidance followed to detriment, failures of Safety Features to identify risks or prevent harm, errors in Emergency Guidance urgency assessments, inaccuracies in Medical Intelligence information, or any other damages of any nature arising from your use of or reliance upon AI Content.

Section 10: Blog Content Limitations

Blog Content provides general information for general audience of dog owners and is not tailored to your specific pet's individual circumstances. Every dog is unique with individual health status, medical history, breed characteristics, age and life stage, personality and behavioural patterns, environmental circumstances, and other factors affecting what care and management approaches are appropriate. Information in articles cannot and does not account for these individual variations. Guidance generally sound for most dogs may be inappropriate or even harmful for your specific pet depending on circumstances we cannot know. You bear responsibility for evaluating whether information in articles is appropriate for your individual situation and for adapting general guidance to your specific circumstances or seeking professional input.

Blog Content may contain inaccuracies, errors, outdated information, or incomplete coverage despite our efforts to research and review content carefully. We are not infallible. Our research may miss important information or may rely on sources containing errors. Veterinary knowledge and best practices evolve such that information accurate when we wrote article may be superseded by newer findings or updated guidelines. Our editorial review may fail to catch mistakes or omissions that should have been corrected before publication. When errors come to our attention we generally endeavour to correct them, but we cannot guarantee all content is current, accurate, and complete at any given time. You should verify important information from articles against other reliable sources and professional guidance before relying on it for significant decisions.

Blog Content is not substitute for professional veterinary advice, diagnosis, or treatment. Articles can help you understand dog care concepts, learn about potential health issues or training approaches, prepare questions to ask your veterinarian, and become more informed dog owner, but articles cannot replace professional judgement of veterinarian who can examine your pet, review complete medical history, order diagnostic tests when appropriate, and provide individualised professional recommendations based on all relevant factors. When articles discuss health topics, behaviour issues, training challenges, or any matters that could significantly affect your pet's welfare, you should consult appropriate professionals to obtain guidance specific to your situation rather than relying exclusively on general information from articles.

Information in articles may have been generated or assisted by artificial intelligence systems as part of our content creation and editorial workflow. We have incorporated AI tools into various aspects of content development including research, drafting, editing, fact-checking, and quality review, though human oversight and final editorial judgement remains involved in content we publish. Where AI systems contributed to content creation, all limitations of AI technology regarding potential for errors, outdated information, biases, and other issues apply equally to Blog Content.

Pawperlative is internal quality designation we created, defined, administer, and apply according to our own criteria and judgement. When article bears Pawperlative certification, this means we assessed article against our internal quality rubric covering factual accuracy based on our review of sources, clarity and accessibility of writing, comprehensiveness of coverage, proper citation where applicable, appropriate caveats regarding limitations, alignment with veterinary best practices to extent we can assess, and overall usefulness to dog owners. We award Pawperlative certification based on our subjective judgement that article meets our standards applying criteria we defined.

Pawperlative certification has no recognition, approval, endorsement, or validation from any external veterinary organisation, professional association, regulatory body, or independent authority. No veterinary college, professional organisation, animal welfare group, government regulator, or other external body has reviewed our certification criteria, validated our assessment process, or approved articles bearing certification. Pawperlative certification does not indicate compliance with any external industry standards, professional guidelines, or regulatory requirements because it is purely our internal system applying our own criteria. Pawperlative certification does not constitute guarantee or warranty regarding accuracy, completeness, safety, appropriateness, currency, or reliability of certified content because even content meeting our quality standards remains subject to all limitations discussed regarding potential for errors, outdated information, and inapplicability to specific situations. Pawperlative certification does not create, enhance, or increase any liability on our part for certified content because we remain protected by all limitations of liability, disclaimers, and exclusions set forth throughout this Agreement regardless of whether content bears any certification or quality designation.

Subject to statutory liability preservations set forth in Section Eleven below, we accept absolutely no liability for consequences arising from your use of or reliance upon Blog Content including any harm, injury, illness, suffering, or death to any animal or pet resulting from following care guidance, training advice, behavioural recommendations, nutritional suggestions, or any other information contained in articles, veterinary problems or worsened conditions arising from reliance on health information in articles rather than seeking timely professional care, injuries to persons resulting from following training or handling guidance proving inappropriate, property damage resulting from behavioural or management advice proving unsuitable, factual inaccuracies or errors in articles leading to poor decisions or harmful outcomes, outdated information no longer reflecting current knowledge, incomplete information omitting crucial considerations, or any other damages arising from Blog Content regardless of whether content bears Pawperlative certification.

Section 11: No Warranties

Services including all AI Content, Blog Content, Safety Features, statistical information, software, technology, functionality, features, content, materials, and any other aspect of what we provide are provided strictly and exclusively on "AS IS" and "AS AVAILABLE" basis with all faults, defects, and shortcomings and without warranties, representations, guarantees, or promises of any kind whether express or implied whether arising by law or by custom or usage of trade or by course of dealing. You receive Services exactly as they exist at any given time with whatever capabilities, limitations, problems, or issues may be present. We make absolutely no commitment that Services will meet any particular standards of quality, reliability, accuracy, or suitability beyond what we expressly state in this Agreement.

To fullest extent permitted by applicable law, we expressly disclaim and exclude all warranties of any kind including any warranties of merchantability, satisfactory quality, or fitness for any particular purpose whether general or specific. We make no representation that Services are suitable for your intended use or will meet your specific requirements or expectations. We disclaim any warranties regarding accuracy, completeness, reliability, timeliness, correctness, or appropriateness of any content, information, data, or guidance provided through Services. We make no commitment that AI Content or Blog Content or any other information will be accurate, complete, current, error-free, or suitable for reliance. We disclaim any warranties regarding uninterrupted, timely, secure, or error-free operation of Services or availability of Services at all times or any particular time. We make no promise that you will be able to access Services whenever you wish or that Services will function without interruption or degradation. We disclaim any warranties that Services are free from harmful components, viruses, malware, security vulnerabilities, bugs, or defects. We make no guarantee regarding security of Services or safety of your data or device when using Services.

We disclaim any warranties of non-infringement of third-party intellectual property rights or other third-party rights. We make no commitment that Services content is free from intellectual property encumbrances or that your use of Services will not result in claims of infringement. We make no warranty that defects, errors, bugs, inaccuracies, or problems in Services will be corrected, that we will provide updates or improvements, that maintenance will occur on any schedule, or that any particular level of support or service will be maintained. We make no warranty that Services will be compatible with your specific devices, browsers, operating systems, network configurations, or technical environment.

Where you are consumer within meaning of UK consumer protection legislation, nothing in these warranty disclaimers is intended to or shall exclude or limit your statutory rights under Consumer Rights Act 2015, Consumer Protection Act 1987, Consumer Protection from Unfair Trading Regulations 2008, or other consumer protection laws providing non-excludable protections. However, you acknowledge that these statutory protections are limited in scope and do not provide guarantees regarding all aspects of service quality or performance, that consumer protection laws provide lower standards for free services than for paid services reflecting that free services involve no payment and thus lower reasonable expectations, that statutory consumer rights do not override inherent limitations of AI technology or eliminate risks associated with using AI-generated content, and that statutory protections do not prevent us from disclaiming warranties to maximum extent permitted by applicable consumer protection legislation.

Free services such as ours operate under different standards and expectations than paid commercial services. When you pay for services, you reasonably expect certain minimum quality standards, performance levels, and accountability if services fail to meet commitments. When services are provided entirely free of charge with no payment required and no revenue generated from your use, reasonable expectations are necessarily lower because provider has not received compensation that would justify extensive liability exposure or warranty obligations. Courts recognise this distinction and apply proportionality when assessing what warranties and quality standards should apply to free versus paid services. Your use of our Services with full knowledge they are provided free means you acknowledge and accept that warranty protections, quality expectations, and provider accountability are appropriately limited compared to paid commercial services.

Section 12: Liability Exclusions and Limitations

First and of critical importance, nothing in this Agreement excludes or limits our liability for circumstances where UK law prohibits exclusion or limitation. Specifically, nothing excludes or limits our liability for death or personal injury caused by our negligence where negligence means breach of duty of care owed to you resulting directly in death or personal injury. Nothing excludes or limits our liability for fraud or fraudulent misrepresentation committed by us. Nothing excludes or limits any other liability that applicable UK law specifies cannot be excluded or limited by contract. These preservations of statutory liability are mandatory requirements under UK law and we do not attempt to exclude or limit these categories.

However, you must understand scope and limitations of what these statutory preservations actually cover. Preservation of liability for death or personal injury caused by our negligence applies only where our direct negligence in ordinary sense meaning our failure to exercise reasonable care in circumstances where we owe duty of care directly causes death or personal injury to you or others for whom we owe duty. This does not apply to situations where you experience harm as result of your own decisions or actions taken after receiving information from Services, where your use of AI Content or Blog Content leads to decisions producing harmful outcomes, where you choose to follow guidance from Max rather than seeking professional advice and that choice leads to harm, where you delay seeking professional care based on information from Services and that delay worsens outcomes, or where any intervening decision or action by you or others breaks causal chain between any potential negligence and ultimate harm. Preservation of liability for fraud applies only where we intentionally make false representations knowing them to be false or with reckless disregard for truth with intent to deceive and with result that you rely on such false representations to your detriment.

Subject to and except for statutory liability preservations described above, and to maximum extent permitted by applicable law, we exclude and disclaim all liability for any and all categories of damages, losses, claims, injuries, and harms of any nature whether arising in contract, tort including negligence, strict liability, misrepresentation, breach of statutory duty, or under any other legal theory or cause of action.

We accept no liability for any harm, injury, illness, suffering, or death to any animal or pet of any kind including your dog, other dogs, cats, or any other animals. This exclusion applies regardless of whether harm results from reliance on AI Content or Blog Content, from following guidance or recommendations from Max, from delays in seeking professional veterinary care based on information from Services, from Emergency Guidance failing to recognise urgency or incorrectly assessing risk level, from Medical Intelligence providing inaccurate information about medications or diseases or treatments, from incorrect training or behaviour advice causing injury, from nutritional guidance being inappropriate for particular pet, or from any other connection between Services use and pet harm. This exclusion extends to veterinary bills and treatment costs, medication expenses, diagnostic testing costs, surgery costs, hospitalisation expenses, ongoing care costs, rehabilitation expenses, euthanasia costs, cremation or burial costs, costs of emergency transport to veterinary facilities, costs of replacing service animals or working dogs, economic losses from loss of breeding animals or working animals, loss of companionship or emotional distress from loss of or harm to pets, and any other financial, emotional, or intangible losses related to harm to animals.

We accept no liability for any injury, illness, harm, or adverse effects to any person. While statutory preservation protects liability for death or personal injury caused by our direct negligence, this general exclusion applies in all circumstances where that narrow statutory exception does not apply including situations where injury results from your decisions or actions rather than our direct negligence, where persons are injured by animals whose behaviour or care was influenced by guidance from Services, where persons suffer emotional or psychological distress from loss of or harm to pets where such harm related to Services use, where persons experience stress or anxiety from emergency situations involving pets, or where persons are harmed in any way that does not constitute death or personal injury caused by our direct negligence in narrow statutory sense.

We accept no liability for any financial, economic, commercial, or business losses including direct financial losses, loss of income or revenue or profits, loss of business or business opportunities, loss of contracts or business relationships, loss of anticipated savings or benefits, loss of goodwill or business reputation, economic damages of any nature, costs of substitute or replacement services, costs of procuring alternative services, costs of correcting or addressing problems, costs of recovering from harm or implementing remedial measures, wasted expenditures or costs incurred in reliance on Services, investment losses, trading losses, or any other form of financial or economic harm.

We accept no liability for consequences arising from your use of or reliance upon AI Content regardless of nature of content or circumstances in which it was provided. This exclusion encompasses liability for AI Content that is factually incorrect or incomplete, misleading or inappropriately confident, outdated or superseded by more current information, inappropriate for your specific situation despite being generally sound, omits crucial qualifications or warnings, Emergency Guidance that incorrectly assesses urgency of situations or fails to identify emergency conditions, Medical Intelligence that provides inaccurate information or fails to account for individual pet factors or contraindications, Safety Features that fail to detect risks or prevent harmful guidance, AI systems that generate harmful guidance despite our safety measures, delays in seeking professional care resulting from reliance on AI guidance, decisions you make based on AI outputs producing harmful outcomes, or any other consequences of AI Content.

We accept no liability for consequences arising from your use of or reliance upon Blog Content, statistical information, safety claims, testing results, or any other non-AI content we provide. This encompasses liability for inaccuracies, errors, or omissions in articles, outdated information no longer reflecting current knowledge, guidance inappropriate for particular situations despite being generally sound, statistical information that is incorrect or misleadingly presented, safety testing claims that do not accurately represent performance across all scenarios, comparative claims about Max's safety that prove not to hold in your specific use case, Pawperlative certification awarded to content containing errors, or any other consequences of relying on content we publish or provide.

We accept no liability for technical issues, system failures, service interruptions, or availability problems including downtime or unavailability, degraded performance, errors or bugs in software, failures of Safety Features to function properly, data loss or corruption or deletion, security breaches or unauthorised access to data, failures of cookie consent systems or privacy controls, inability to access Services when desired, loss of content or settings, incompatibility with your devices or systems, or any other technical problems or system failures.

We accept no liability for consequences arising from third-party actions, third-party content, third-party services, or third-party systems including actions or omissions by service providers we use, failures or breaches by third-party providers, content or information from third-party sources that we reference, links to external websites, actions of other users, veterinary advice or treatment provided by veterinarians you consult, or any other third-party involvement in circumstances related to your use of Services.

We accept no liability for data protection, privacy, or GDPR-related issues except to extent such liability arises from our direct negligence as preserved in statutory liability preservation above. This exclusion encompasses liability for data breaches or unauthorised access, failures of security measures, regulatory fines or enforcement actions, violations of your rights under GDPR Legislation, failures of cookie consent or privacy systems, inadvertent data collection or processing, sharing of data with inappropriate parties, data being retained longer than intended, inability to exercise GDPR rights fully, or any other data protection or privacy issues.

We accept no liability for intellectual property issues related to Services content including AI Content or Blog Content that infringes third-party copyrights or intellectual property rights, your use of Services content resulting in claims against you, DMCA takedown notices or copyright strikes, demands for licensing fees or royalties, legal proceedings for intellectual property infringement, revenue loss or business interruption from intellectual property issues, platform penalties or suspensions, reputational harm from intellectual property disputes, or any other intellectual property-related consequences except to extent we have voluntarily assumed specific limited response obligations under notification protocol described in Section Fifteen.

We accept no liability for regulatory compliance issues, regulatory actions, regulatory changes, or consequences of regulatory requirements including non-compliance with GDPR or other data protection regulations, non-compliance with EU AI Act or other AI regulations, non-compliance with consumer protection or advertising standards laws, regulatory investigations or enforcement proceedings, fines or penalties or sanctions imposed by regulatory authorities, requirements to modify or cease operations, impacts on service availability from regulatory compliance, or any other consequences of regulatory matters.

We accept no liability for indirect, consequential, special, incidental, exemplary, or punitive damages of any nature regardless of how they arise. Even in circumstances where direct damages might be recoverable subject to other limitations, indirect and consequential damages are excluded entirely. We are not liable for damages arising as indirect or downstream consequences of any breach even if reasonably foreseeable, for lost profits or business interruption resulting indirectly from any failure, for special damages unique to your circumstances, for incidental damages arising coincidentally from any breach, for exemplary damages intended to make an example, for punitive damages intended to punish, or for any other non-direct damages.

In addition to all categorical exclusions described above, our total aggregate liability for all claims, demands, damages, losses, costs, and expenses of any kind arising from or relating to Services, to this Agreement, to your use of Services, to our performance or non-performance of obligations, or to any other matter connected with our relationship or these Services, regardless of form of action, legal theory asserted, nature of claims, number of claimants, time period over which claims arise, whether claims are brought individually or collectively, or any other factor, shall not exceed TWO THOUSAND FIVE HUNDRED POUNDS STERLING (£2,500.00). This liability cap applies to all claims in aggregate rather than per claim. If multiple claims arise or claims arise over time, our total liability across all claims shall not exceed £2,500.00 cumulatively. This cap applies regardless of whether it is alleged remedies failed of essential purpose, regardless of whether you incurred damages exceeding this amount, and regardless of any other circumstances. This cap reflects that Services are provided entirely free with no payment required and no revenue generated from your use, that we are classified as limited-risk AI system under applicable regulatory frameworks, that we have implemented extraordinary safety measures exceeding industry standards, that proportionality requires liability exposure for free services be limited compared to paid commercial services, and that unlimited liability exposure would make it impossible to continue providing free access to Services.

Statutory liability preservations set forth at beginning of this section are exceptions to liability exclusions and limitations described above, meaning that where death or personal injury is caused by our negligence or where fraud has occurred, exclusions and cap do not apply to that specific liability. However, in all other circumstances, all exclusions and limitations apply with full force cumulatively and simultaneously to provide maximum protection.

Section 13: Financial Penalties for Violations

Your violation of this Agreement subjects you to substantial financial liability designed to deter misconduct, compensate us for harm, and fund enforcement of our rights. The financial consequences described in this section apply independently of and in addition to all other remedies we may pursue including termination of your access, pursuit of injunctive relief, claims for actual damages beyond amounts specified here, and any other rights or remedies available to us under law or equity.

If you attempt to jailbreak, manipulate, or exploit Max's AI system in violation of Section Five, you shall be liable for minimum financial penalty of seventy thousand pounds sterling (£70,000) per violation plus all actual costs we incur as result of your violation including costs of reviewing and analysing your queries and Max's responses, costs of implementing fixes or additional safety measures necessitated by your conduct, costs of investigating security implications of your actions, legal fees if we pursue enforcement, and any other costs directly attributable to your violation. This seventy thousand pound minimum reflects our genuine pre-estimate of minimum harm caused by attempts to compromise our AI system including engineering time required to analyse and address exploits, potential reputational damage if jailbreaks are publicised, costs of implementing enhanced security measures, and value of our investment in safety systems that malicious testing undermines. If you attempt multiple jailbreaks or engage in systematic testing or manipulation, each distinct attempt or each day of systematic activity constitutes separate violation subject to separate penalties. If your jailbreak or manipulation is intentional rather than inadvertent, penalties are subject to treble damages multiplier such that intentional violations incur minimum penalty of two hundred ten thousand pounds (£210,000) per violation plus actual costs.

If you use Services or Services content for commercial purposes without our express written permission in violation of Section Five, you shall be liable for minimum financial penalty of two million pounds sterling (£2,000,000) plus all actual damages we suffer including all revenue you earned from unauthorised commercial use, all profits we lost due to your competing use of our content, all costs we incur to enforce our intellectual property rights, and any other damages directly attributable to your commercial exploitation. This two million pound minimum reflects our genuine pre-estimate of harm caused by commercial misappropriation of our intellectual property including value of our proprietary AI technology and content, development costs we invested in creating Services, competitive harm from unauthorised commercial deployment, market value of commercial licensing rights you should have obtained, and damage to our business model if commercial exploitation undermines our ability to offer free access. If your commercial use involves systematic scraping or extraction of content, training competing AI models using our outputs, reselling our services, or incorporating our technology into commercial products, such conduct demonstrates particularly egregious disregard for our rights and subjects you to commercial exploitation penalties. If your unauthorised commercial use is intentional and knowing rather than inadvertent, penalties are subject to treble damages multiplier such that intentional commercial violations incur minimum penalty of one hundred twenty million pounds (£120,000,000) plus actual damages.

If you violate any other provision of this Agreement including but not limited to provisions regarding prohibited conduct, acceptable use, intellectual property restrictions, or any other obligations you undertake, you shall be liable for minimum financial penalty of thirty thousand pounds sterling (£30,000) per violation plus all actual costs we incur as result of your violation. This thirty thousand pound minimum reflects our genuine pre-estimate of harm caused by breach of contractual obligations including administrative costs of investigating and addressing violations, legal costs of enforcement if necessary, and value of compliance we bargained for when offering you access to Services. If your violation is intentional rather than inadvertent, penalties are subject to treble damages multiplier such that intentional violations incur minimum penalty of ninety thousand pounds (£90,000) per violation plus actual costs.

All financial penalties and damages you owe under this section are in addition to and not in substitution for any other remedies we may pursue. Financial penalties do not limit our right to seek injunctive relief preventing continued violations, do not limit our right to terminate your access to Services, do not limit our right to pursue actual damages exceeding specified minimums where we can prove such damages, and do not limit any other rights or remedies available to us. If you fail to pay financial penalties or damages when due, you shall be liable for interest on unpaid amounts at maximum rate permitted by law from date amounts became due until paid in full, for all costs we incur to collect including reasonable legal fees and collection costs, and for any other remedies available to creditors under applicable law.

Financial penalties described in this section represent our genuine pre-estimate of minimum harm caused by various categories of violations based on our assessment of costs, damages, and consequences we reasonably anticipate from such conduct. While courts may scrutinise penalty clauses to ensure they are not disproportionate to actual harm, we believe penalties set forth here are justified by genuine harm that violations cause including but not limited to the following considerations. Jailbreak attempts undermine substantial investment we have made in AI safety systems, require extensive engineering resources to analyse and address, create potential for harm if successful exploits are publicised enabling others to bypass safety features, and damage value of our safety-focused brand positioning. Commercial exploitation misappropriates intellectual property we developed through significant investment, undermines our business model of offering free access supported by maintaining exclusive commercial rights, creates unfair competition, and damages market value of licensing rights we might otherwise monetise. General violations breach compliance we bargained for as condition of offering free Services, create administrative burdens and costs, and undermine contractual framework enabling us to operate Services sustainably.

If any court determines that financial penalties set forth in this section constitute unenforceable penalty clauses rather than valid liquidated damages, we request that court apply blue-pencil editing to reduce penalties to maximum enforceable amounts rather than striking penalty provisions entirely. If court reduces penalty amounts, such reduction applies only to extent necessary to make penalties enforceable and does not affect our right to pursue actual damages through separate claims. Our establishment of minimum penalty amounts does not limit our right to prove and recover actual damages exceeding minimums where we can demonstrate such damages. If actual damages from your violation exceed minimum penalty amounts specified, we reserve right to pursue recovery of full actual damages in addition to or in substitution for minimum penalties.

All financial penalties, damages, costs, and other amounts you owe under this Agreement or arising from your use of Services are payable within thirty days of date we provide written notice specifying amounts owed and basis for such amounts. Payment shall be made in pounds sterling by bank transfer to account we specify in our notice or by such other payment method as we may reasonably require. If you dispute amounts owed, you must notify us in writing within fourteen days of receiving our notice specifying basis for your dispute, but filing dispute does not relieve you of obligation to pay undisputed portions of amounts due. Interest accrues on all amounts from date they become due regardless of whether you file dispute.

Section 14: Indemnification

You agree to indemnify, defend, and hold entirely harmless dendidSTUDIO Limited, our successors and assigns, and our respective directors, officers, employees, contractors, agents, and advisors both current and former from and against any and all claims, demands, actions, proceedings, lawsuits, investigations, regulatory actions, arbitrations, damages, losses, liabilities, costs, expenses, fees, fines, penalties, judgements, awards, settlements, and any other financial obligations or legal consequences of any kind including reasonable legal fees, costs of litigation, expert witness fees, costs of investigation, court costs, costs of appeals, costs of settlements we enter into, and any other costs or expenses we incur in connection with defending or resolving claims arising out of, resulting from, relating to, or in any way connected with the following.

You agree to indemnify us for any and all harm, injury, illness, suffering, or death to any animal or pet arising from or relating in any way to your use of Services, your reliance on AI Content or Blog Content, your decisions regarding pet care based on information from Services, your delays in seeking professional veterinary care, your administration of medications or treatments based on information from Services, your implementation of training or behaviour modification based on Services guidance, your feeding or nutritional decisions influenced by Services content, your decisions about exercise or activity based on Services recommendations, or any other connection between your use of Services and harm to animals. This indemnification extends to claims brought by you personally seeking to hold us liable for harm to your own pets, claims by third parties alleging that your care of animals based on Services guidance resulted in harm, claims by animal welfare authorities alleging neglect or mistreatment based on actions you took following Services guidance, claims for veterinary malpractice based on allegations that following Services guidance constituted negligent pet care, claims for emotional distress or loss of companionship by owners of harmed animals, claims for economic losses from death or injury to valuable animals, and any other claims related to animal harm where your use of Services is alleged to have played any role.

You agree to indemnify us for any and all injury, illness, harm, or adverse effects to any person arising from or relating in any way to your use of Services including injuries to you personally, injuries to family members or household members, injuries to third parties, or injuries to any other persons. This encompasses injuries caused by animals whose care or behaviour was influenced by guidance you received from Services, emotional or psychological distress suffered by persons affected by loss of or harm to pets where such harm related to your use of Services, stress or anxiety experienced during emergency situations involving pets where you consulted Emergency Guidance, physical injuries suffered by persons attempting to implement training or handling techniques learned from Services, and any other personal injuries or health effects in any way connected to your use of Services.

You agree to indemnify us for your breach of any provision, term, or obligation set forth in this Agreement including breaches of your agreement to comply with applicable law, violations of prohibitions on automated access or content scraping, violations of restrictions on commercial use, breaches of intellectual property provisions through unauthorised use or distribution of content, violations of acceptable use provisions through submission of harmful or inappropriate queries, breaches of your commitment not to interfere with or disrupt Services, violations of any representation or warranty you made when accepting this Agreement, and any other failure to comply with obligations you undertook.

You agree to indemnify us for your violation of any applicable law, regulation, or legal requirement including violations of data protection and privacy laws through your mishandling of information obtained from Services, violations of animal welfare laws or veterinary practice regulations through your care of animals based on Services guidance, violations of intellectual property laws through your use or distribution of Services content, violations of consumer protection or advertising laws through your misrepresentation of Services or our relationship, violations of computer crime or anti-hacking laws through your attempts to access systems without authorisation, and claims by governmental authorities or regulatory bodies alleging legal violations related to your activities.

You agree to indemnify us for any third-party claims arising from or relating to your use of Services including intellectual property infringement claims from rights holders alleging that your use of Services content violated their copyrights or trademarks, privacy or data protection claims from individuals alleging that you mishandled their information obtained through Services, defamation or reputational harm claims from persons alleging that content you created using Services harmed their reputation, contractual claims from parties alleging that your activities related to Services violated agreements you had with them, claims from service providers or platforms alleging that your use of Services content on their platforms violated their terms, and any other claims by any third party related to your use of Services.

You agree to indemnify us for consequences arising from technical failures affecting cookie consent systems, data protection systems, privacy controls, or similar technical mechanisms including regulatory actions or investigations arising from alleged data protection violations due to technical failures, claims from users or data protection authorities alleging improper data collection resulting from consent system failures, fines or penalties imposed for alleged GDPR violations related to technical systems not functioning as intended, and costs of implementing corrective measures or remedial systems.

You agree to indemnify us for intellectual property claims related to your use of Services content including claims that AI Content you used infringed copyrights, DMCA takedown notices or copyright strikes resulting from your use of Services content, licensing fee demands or royalty claims from rights holders, legal proceedings for intellectual property infringement arising from your activities, costs of responding to intellectual property inquiries, costs of removing allegedly infringing content or implementing filters, settlement costs for intellectual property disputes, damages awards in intellectual property litigation, and any other intellectual property consequences arising from your use of content we provided.

You agree to indemnify us for regulatory compliance issues or regulatory actions arising from or relating to your use of Services including investigations or enforcement proceedings by data protection authorities alleging GDPR violations, proceedings by consumer protection authorities alleging unfair commercial practices, investigations by AI regulatory bodies under EU AI Act or similar frameworks, proceedings by advertising standards authorities alleging misleading claims, actions by any other regulatory authorities alleging violations related to Services provision or your use of Services, fines or penalties or sanctions imposed by any regulatory authority, costs of responding to regulatory inquiries or investigations, costs of implementing remedial measures required by regulators, and costs of legal representation in regulatory proceedings.

You agree to indemnify us for consequences arising from your reliance on AI Content, Medical Intelligence, Emergency Guidance, Blog Content, statistical information, safety testing claims, or any other content or information provided through Services including damages you suffer personally from following inaccurate or inappropriate guidance, damages suffered by your pets from care decisions based on Services content, damages suffered by third parties affected by your decisions based on Services information, damages from delays in seeking professional care while consulting Services, damages from implementing treatments or interventions that prove harmful, and any other consequences flowing from your decision to rely on or act upon information we provided.

You agree to indemnify us for claims arising from your submission of content or information to Services including claims that content you submitted infringed third-party rights, claims that information you provided was inaccurate or misleading, claims that your queries or inputs violated rights of others, claims that your use of our platform to generate content harmed others, and any consequences of content you introduced into our systems.

Your indemnification obligations extend to defending us against claims, which means you must provide full legal defence at your expense including retaining counsel, conducting discovery, preparing motions and pleadings, appearing at hearings and trials, and fully litigating matters through final judgement and appeals. You may not settle any claim subject to your indemnification obligations without our prior written consent. We reserve right to participate in defence of any claim at our own expense and to exercise control over defence strategy and settlement decisions if we determine our interests require active involvement. Your indemnification obligations include paying any settlements we approve, paying any judgements or awards entered against us, paying our legal fees and costs even if we conduct our own defence, and generally making us whole for all financial consequences of claims you are obligated to indemnify.

Your indemnification obligations are not subject to any cap or limitation. You are obligated to indemnify us for full amount of any claims, damages, costs, or losses regardless of how large such amounts may be. Your indemnification obligations survive termination of your use of Services and termination of this Agreement. Even after you stop using Services, you remain obligated to indemnify us for claims arising from activities that occurred during your use. Your indemnification obligations are independent of and in addition to any limitations on our liability set forth elsewhere in this Agreement.

If you violate terms of this Agreement, you forfeit all rights to bring claims against dendidSTUDIO Limited arising from or relating to circumstances of your violation to maximum extent such forfeiture is enforceable under applicable law. Specifically, if you engage in jailbreaking, manipulation, or exploitation of Max's AI system in violation of Section Five, if you use Services or Services content for commercial purposes without permission, if you submit harmful or inappropriate queries, if you violate intellectual property restrictions, or if you breach any other material provision of this Agreement, then you waive and relinquish any right to bring legal claims against us arising from AI Content generated during or in connection with your violating conduct, from any consequences of your violations, from our responses to your violations including termination of your access, or from any circumstances related to or arising from your breaches. This forfeiture of claims rights is in addition to financial penalties described in Section Thirteen and in addition to your indemnification obligations. However, to extent UK consumer protection law or other mandatory law prohibits such forfeiture of claims rights, this provision shall be construed to apply to maximum extent permitted while acknowledging that certain mandatory rights may not be waivable.

If you bring legal claims against us despite having violated this Agreement, you acknowledge that such claims constitute breach of your obligation not to assert forfeited rights and you shall be liable for additional financial penalty of fifty thousand pounds (£50,000) plus all legal costs we incur defending against claims you should not have brought. This penalty applies regardless of outcome of claims you bring. Even if you ultimately prevail on claims, you remain liable for penalty and our costs if you brought claims after having violated Agreement in ways that should have resulted in forfeiture of your rights to bring such claims.

Section 15: Intellectual Property

All Services content, features, functionality, technology, software code, algorithms, user interfaces, visual designs, text, graphics except animated icons, logos, trademarks, images, videos, audio, datasets, models, documentation, and any other materials or intellectual property we create, provide, or use in connection with Services are and remain exclusive property of dendidSTUDIO Limited or our licensors. All such materials are protected by UK and international copyright laws, trademark laws, patent laws, trade secret laws, database rights, design rights, and other intellectual property laws and treaties. Our ownership and our licensors' ownership is not affected by your use of Services. No ownership rights transfer to you through your access to or use of Services content.

Subject to your compliance with all terms of this Agreement, we grant you limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use Services for personal, non-commercial purposes only. This licence permits you to access Website, interact with Max, read articles, use features and functionality we provide, and generally engage with Services as intended for individual users. This licence does not permit you to use Services or Services content for commercial purposes, to copy or download content beyond what is necessary for personal use, to distribute content to others, to create derivative works from our content, to publicly display or perform our content, to use our content in any product or service you offer, to remove proprietary notices or attributions from content, to reverse engineer or decompile any software or technology underlying Services, or to use Services in any manner violating restrictions set forth in this Agreement.

You may not reproduce, copy, download, distribute, transmit, broadcast, display, sell, licence, modify, create derivative works from, or otherwise exploit any Services content except as expressly permitted by this limited licence. You may not systematically download content to create databases or collections, use automated tools to scrape or harvest content, frame or mirror any portion of Services, deep-link to specific Services content without permission, or engage in any similar activity that extracts or redistributes substantial portions of Services content.

You retain ownership of content you create and provide to us such as questions you ask Max, feedback you submit, or other materials you contribute, but you grant us worldwide, non-exclusive, royalty-free, fully paid-up, transferable, sublicensable, perpetual, irrevocable licence to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such content in connection with operating, providing, improving, promoting, and researching Services. This licence is necessary to enable us to process your queries through Max's AI system, to analyse conversations for safety and quality assurance, to use aggregated and pseudonymized data for AI training and research, to create safety reports and case studies using pseudonymized examples from actual use, and to generally operate and improve Services using insights from how users interact with them. This licence survives termination of your use of Services.

You represent and warrant that any content you provide to us does not infringe any third-party intellectual property rights, privacy rights, or other rights, and that you have all necessary rights and permissions to grant us licence described above. If you submit content that you do not have rights to or that infringes third-party rights, you may be subject to liability under applicable laws and to claims from affected rights holders, and you agree to indemnify us for any claims arising from your submission of infringing content.

You acknowledge that AI-generated content including content Max produces and content that may have been used in creating our articles may inadvertently reproduce, paraphrase, substantially derive from, or otherwise implicate third-party copyrighted works or intellectual property. This risk arises from fundamental characteristics of how AI systems work. Large language models are trained on vast datasets including copyrighted material. Models learn patterns and relationships from training data and use what they learned to generate new text. While models do not store or retrieve training data verbatim, generated text can sometimes resemble or replicate passages from training data sources in ways that might raise copyright or intellectual property concerns.

We cannot guarantee originality or intellectual property clearance of any content generated through Services. We do not and cannot pre-screen all AI-generated content for potential intellectual property issues because volume of content is enormous and detecting similarity to all possible sources in all possible copyrighted works is technically infeasible. We make no warranty that AI Content or Blog Content or any other Services content is free from intellectual property encumbrances, does not infringe third-party rights, is safe for you to use without risk of claims, or has been cleared from intellectual property perspective. You acknowledge that use of content from Services may expose you to intellectual property infringement claims, copyright strikes, DMCA takedown notices, demands for licensing fees or royalties, cease and desist letters, or litigation from rights holders.

By using Services content, you expressly acknowledge and accept all risks related to potential intellectual property issues including that you may encounter content that infringes third-party rights, that your use of such content may result in claims against you personally, that we provide no warranty regarding intellectual property clearance, that you are solely responsible for ensuring lawful use of any content you obtain from Services, that you should independently verify originality and clearance before using Services content in any context where intellectual property claims could arise, and that you bear all risk of intellectual property claims related to your use of Services content.

Subject to statutory liability preservations set forth in Section Twelve above, we accept absolutely no liability for any intellectual property infringement by AI Content or Blog Content or any other Services materials, copyright strikes or DMCA takedown notices affecting your use of content, licensing fees or royalty demands from rights holders, legal proceedings or injunctions related to content, revenue loss or platform suspension or business interruption due to intellectual property issues, reputational harm from involvement in intellectual property disputes, costs of defending intellectual property claims or paying settlements or judgements, or any other consequences arising from intellectual property issues related to Services content.

However, we have implemented voluntary intellectual property issue notification and response protocol. This protocol is designed to demonstrate good faith and provide mechanism for addressing identified issues, though it does not create or imply any liability on our part or any obligation beyond what is specifically described below. If you identify content generated by Max or published in our articles that you believe infringes intellectual property rights or inappropriately reproduces third-party copyrighted material, you may notify us by simultaneously emailing BOTH hello@dogadvisor.dog AND deni.d@dogadvisor.dog. Your notification must include specific identification of content you believe is problematic including exact quotation or description sufficient for us to locate it, identification of original copyrighted work or proprietary material you believe has been infringed including title, author, publisher, or URL, explanation of why you believe infringement occurred including description of substantial similarity, your contact information including email where we can communicate with you regarding issue, and good faith statement that you believe content infringes intellectual property rights.

Upon receiving proper notification that simultaneously reaches both required email addresses and includes all required information, we will promptly investigate identified issue by reviewing allegedly infringing content and comparing it to identified original work, assessing whether legitimate intellectual property concern exists, consulting with legal advisors if necessary for complex issues, and determining what action if any is appropriate to address concern. If we determine legitimate issue exists, we will take action within our reasonable power which may include removing or modifying allegedly infringing content, implementing additional filters or controls to reduce likelihood of similar issues in future AI outputs, adjusting AI training to address identified patterns of problematic output, or taking other measures we deem appropriate. Our obligation extends only to reasonable remedial efforts following proper dual-address notification and good faith investigation. We make no commitment regarding outcomes, timing, or effectiveness of remedial measures.

Our notification protocol response obligations explicitly do not include and do not create any liability, warranty, obligation to compensate, or admission of fault regarding past infringement that occurred before notification, ongoing damages or consequences of past infringement, intellectual property issues we are not notified about through dual-notification protocol, issues identified through notification to only one email address rather than simultaneous notification to both required addresses, patterns or categories of issues beyond specific content identified in notification, prevention of all similar issues in future despite our efforts to improve systems, or compensation or damages or remedies of any kind beyond our commitment to investigate and take reasonable remedial action when properly notified. Notification to only one email address does not trigger our response obligations under this protocol. This notification protocol is voluntary service we provide to enable reporting of intellectual property concerns and to demonstrate good faith commitment to addressing identified issues, but it does not create legal obligations or liabilities beyond what is expressly stated above, and all liability exclusions and limitations set forth throughout this Agreement remain in full force regardless of this protocol.

Section 16: Termination and Suspension

We reserve absolute, unconditional, and unrestricted right to suspend, restrict, limit, degrade, terminate, discontinue, modify, or completely cease your access to Services or to any features, functionality, content, or aspects of Services immediately and without prior notice, without providing reasons or explanations, without affording you opportunity to cure or remedy any issues, and without incurring any liability or obligation to you, for any reason or for no reason at all in our sole discretion. This termination right may be exercised based on your breach of any provision of this Agreement including minor or technical breaches, your violation of applicable law whether or not related to Services use, your engagement in conduct we deem inappropriate or harmful even if not explicitly prohibited, your abuse or misuse of Services in our judgement, your attempts to circumvent technical limitations or security measures, your submission of queries we deem problematic or harmful, your excessive use straining our systems, reports or complaints from other users about your conduct, our assessment that your continued access poses risks, changes in our business model or strategic priorities, technical or operational reasons, regulatory or legal requirements or concerns, risk management considerations, or any other reason we deem sufficient or for no articulated reason.

You may terminate your use of Services at any time by ceasing to access or use Website and Services, by closing any browser windows or applications through which you access Services, and by refraining from future access. If we have provided you with account or user credentials, you may also terminate by notifying us in writing at hello@dogadvisor.dog requesting closure, though such notification is not required and cessation of access alone constitutes effective termination. Your termination of use does not terminate or reduce your obligations under this Agreement, does not affect liabilities or obligations that accrued before termination, does not entitle you to any refund or compensation since Services are free, and does not relieve you of ongoing obligations that explicitly survive termination.

Upon termination of your access or use by either party for any reason, your right and licence to access and use Services immediately ceases and terminates completely. You must immediately stop all access to and use of Website, Services, and any content obtained from Services. You may not access Services after termination even to retrieve data, content, or information. Any attempt to access Services after termination constitutes unauthorised access that may violate law and constitutes breach of this Agreement. You acknowledge that termination may result in immediate loss of access to content, data, or information you stored with or obtained from Services. We have no obligation to maintain, preserve, provide access to, or return any such content, data, or information after termination. You are solely responsible for maintaining your own independent copies of any content or information you wish to preserve.

Termination does not affect any accrued rights, obligations, liabilities, claims, or causes of action that arose before termination or relate to events occurring before termination. Any breaches you committed, any harms that occurred, any obligations you incurred, or any liabilities you face based on pre-termination activities continue in full force despite termination and may be enforced against you after termination. Termination does not waive or release any rights or remedies we may have, does not constitute any admission regarding reasons for termination, does not create any liability on our part for choosing to terminate, does not entitle you to explanations or justifications, and does not afford you any procedural rights such as notice, hearing, or appeal. Our decision to terminate is final and not subject to challenge, appeal, or review.

Specific provisions of this Agreement expressly survive termination and continue binding parties indefinitely after termination regardless of which party terminated or reasons for termination. Provisions that survive include all liability limitations, exclusions, and damages caps set forth in Section Twelve which continue to protect us from claims related to pre-termination activities, all warranty disclaimers set forth in Section Eleven which continue to apply to content you accessed or obtained before termination, all user indemnification obligations set forth in Section Fourteen which continue to require you to indemnify us for claims arising from pre-termination activities, all intellectual property provisions set forth in Section Fifteen which continue to protect our ownership and enforce restrictions on your use of content obtained before termination, all provisions regarding user-submitted content which continue to give us rights to use content you provided before termination, all choice of law, jurisdiction, and dispute resolution provisions which continue to govern resolution of any disputes that may arise, all acknowledgements and agreements you made regarding risks, limitations, and nature of Services which continue to bind you, and generally any provision that by its nature should survive termination continues in effect.

We may also suspend, restrict, or limit your access to Services temporarily without completely terminating access, in which case your access may be reinstated at our discretion if and when we determine reinstatement is appropriate. You have no right to demand or expect reinstatement, no right to know reasons for suspension, no right to cure or remedy whatever issues led to suspension, and no right to compensation for any period during which access was suspended. Suspension, restriction, or limitation may involve reducing functionality available to you, limiting features you can access, throttling your usage, imposing quotas or caps, requiring additional verification or authentication, or any other measures we deem appropriate.

Section 17: Governing Law and Dispute Resolution

This Agreement, your use of Services, our provision of Services, and all matters arising from or relating to our legal relationship shall be governed by, construed in accordance with, and interpreted under laws of England and Wales without reference to conflict of law principles that might cause application of laws of any other jurisdiction. Application of English law is appropriate given that dendidSTUDIO Limited is incorporated and registered in England and Wales, our registered office and primary operations are located in England, we are subject to UK regulatory oversight and requirements, and English law provides most natural framework for interpreting obligations and relationships involving UK company providing services through UK-based operations. By using Services from any location, you agree that English law shall govern regardless of where you are physically located, what jurisdiction's laws might otherwise apply based on your location or citizenship, or what conflicts of law principles might otherwise indicate.

Subject to consumer protection exception described below, courts of England and Wales shall have exclusive jurisdiction to settle any dispute, claim, or controversy arising out of or in connection with this Agreement, Services, your use of Services, or our legal relationship. You irrevocably submit to exclusive jurisdiction of English courts and agree not to challenge or object to jurisdiction or venue in those courts on any grounds including inconvenient forum, lack of personal jurisdiction, or any other basis. By using Services, you waive any objection you might otherwise have to jurisdiction or venue in English courts and agree that English courts are appropriate and convenient forum for resolving any disputes that arise. This exclusive jurisdiction provision applies to fullest extent permitted by law and is intended to prevent you from bringing proceedings in multiple jurisdictions, forum shopping to find favourable courts, or otherwise attempting to litigate matters in forums we have not agreed to. We reserve right to enforce this Agreement and pursue claims against you in any jurisdiction where you reside, where you conduct activities relevant to any dispute, where assets are located, or where enforcement would be appropriate, but you agree that your right to bring claims against us is limited to English courts except as provided below for consumers.

However, if you are consumer within meaning of UK or EU consumer protection legislation and you are habitually resident in jurisdiction other than England and Wales, then nothing in this Agreement is intended to deprive you of protection afforded by mandatory provisions of consumer protection law in your jurisdiction of habitual residence, and you may bring proceedings against us either in courts of England and Wales or in courts of your jurisdiction of habitual residence at your option to extent such rights cannot be contracted away under applicable consumer protection law. This consumer protection exception is included because UK and EU law recognise that consumers cannot be deprived of protection of mandatory consumer protection provisions in their home jurisdiction. If you are not consumer, if you are using Services for business purposes, or if you are located in jurisdiction where consumer protection laws permit contracting away of such rights, then exclusive jurisdiction provision above applies without exception. We do not waive our right to contest consumer status or applicability of consumer protection law if you assert such protection.

Choice of English law and English courts is intended to provide certainty, consistency, and efficiency in interpretation and enforcement of this Agreement. English law is well-developed, extensively documented through case law and statutory provisions, and provides clear frameworks for addressing types of issues that might arise in connection with AI services, data protection, consumer relationships, and digital service provision. English courts are experienced in handling complex commercial matters, technology disputes, international cases, and questions involving emerging technologies.

You acknowledge that we operate Services globally and that users may access Services from anywhere in world, which creates potential for legal claims arising under multiple different legal systems with potentially conflicting requirements and standards. If we were required to defend claims in every jurisdiction where users happen to be located, and if we were required to comply with most restrictive requirements from any jurisdiction rather than having single governing law framework, administrative burden, legal complexity, and liability exposure would make it impossible to operate free service accessible globally. Choice of law and jurisdiction provisions enable us to provide free access to users worldwide while maintaining manageable legal and compliance obligations under single known legal framework.

While English law governs contractual interpretation and our legal relationship, you acknowledge that other laws may also apply to your activities depending on your location and circumstances. If you are located outside UK, your local laws may impose additional requirements, restrictions, or protections that apply to your use of Services, and you remain responsible for complying with all applicable local laws in your jurisdiction. We make no representation that Services are appropriate or legal for use in all jurisdictions, that content available through Services complies with all local requirements in every location, or that features and functionality available are permitted in all countries or regions. You are responsible for determining whether your use of Services complies with applicable local laws and regulations.

Where local laws provide protections or impose requirements that go beyond what English law requires, such as stricter data protection requirements in certain jurisdictions or more extensive consumer protection provisions in particular countries, you may have rights under such local laws that exist in addition to rights under English law, but we make no commitment to comply with all such local law variations across all possible jurisdictions where users might be located. Our compliance obligations focus on UK law and EU law given our operations and location. If local law imposes requirements we cannot meet, if local law prohibits features or practices we employ, or if local law creates conflicts with our ability to operate Services under UK legal framework, then Services may not be appropriate or available for users in those jurisdictions.

To extent any dispute, claim, or controversy arising under this Agreement or related to Services involves questions of law from multiple jurisdictions, English courts applying English law shall have authority to determine how such conflicts are resolved, what weight to give to foreign law, whether to apply foreign law or English law to particular issues, and how to balance competing legal requirements from different systems. You agree to accept English courts' determinations on such matters and not to collaterally attack such determinations in other jurisdictions.

Section 18: General Provisions

Section headings used throughout this Agreement are inserted purely for convenience and ease of reference and shall not affect interpretation, construction, or legal effect of any provision. Words importing singular number shall include plural and vice versa, words importing any gender shall include all genders, and words importing persons shall include natural persons, corporate entities, unincorporated associations, partnerships, governmental bodies, and any other legal entities or organisational structures.

This Agreement constitutes complete, final, and exclusive understanding between dendidSTUDIO Limited and users regarding Services and supersedes all prior or contemporaneous agreements, understandings, representations, or communications whether written or oral. No modification, amendment, waiver, or additional terms shall be effective unless in writing and published by dendidSTUDIO Limited on Website.

This Agreement shall bind and inure to benefit of parties and their respective successors, assigns, heirs, executors, administrators, and legal representatives. dendidSTUDIO Limited may assign, transfer, delegate, or otherwise dispose of its rights and obligations under this Agreement without restriction or user consent. Users may not assign, transfer, or delegate any rights or obligations without dendidSTUDIO Limited's express prior written consent.

If any provision of this Agreement is held invalid, illegal, or unenforceable by any court or authority, such finding shall affect only specific provision in specific context, and all other provisions shall remain in full force and effect. Invalid provision shall be deemed severed automatically without requiring amendment or modification. Remaining provisions after severance shall continue to bind parties to fullest extent permitted under applicable law. Where reformation is possible, we request courts apply reformation, modification, or blue-pencil editing to make provision valid and enforceable while preserving as much of its intended protective effect as possible rather than simply invalidating provision entirely. Where reformation is not possible, we request application of principle of partial enforcement under which provision shall be enforced to maximum extent that would be valid even if complete enforcement would be invalid. Where multiple provisions address similar subject matter, all such provisions shall be interpreted as cumulative and mutually reinforcing rather than exclusive or alternative.

Neither party shall be liable for failure or delay in fulfilling obligations under this Agreement when and to extent such failure or delay is caused by acts, events, or circumstances beyond that party's reasonable control including acts of God, acts of war, terrorism, civil unrest, government actions, labour disputes, utility failures, cyber attacks, failures of third-party providers, supply chain disruptions, changes in law preventing operations, internet or communications failures, hardware failures, or any other similar causes beyond reasonable control. When force majeure event occurs preventing or delaying our performance, our performance shall be excused and suspended for duration of force majeure event and for additional reasonable time necessary to resume normal operations. We are not required to prove performance was absolutely impossible but need only demonstrate that force majeure event materially impaired our ability to perform, made performance commercially impracticable, or otherwise justified suspension of performance.

Communication methods through which we might communicate with you or you might communicate with us are inherently unreliable and subject to failures, interruptions, delays, errors, losses, or other problems preventing communications from being delivered, received, processed, or acted upon as intended. When we attempt to communicate with you through any means, we make no warranty that communications will reach you, will reach you timely, will be seen or noticed by you if delivered, or will achieve their intended purpose. Where this Agreement, applicable law, or our policies require us to provide notice to you of any matter, such requirement shall be deemed satisfied by our making reasonable attempt to communicate through means we deem appropriate in our discretion, and actual receipt by you is not required for notice to be effective unless applicable law explicitly requires actual receipt in manner that cannot be contracted away. Similarly, communication methods you use to attempt to communicate with us are subject to failures and limitations, and we cannot guarantee we will receive, see, process, or respond to communications you attempt to send.

You acknowledge that legal and regulatory requirements applicable to artificial intelligence systems, data protection, digital services, consumer protection, intellectual property, and related areas are evolving extremely rapidly with new laws being enacted, new regulations being promulgated, new guidance being issued, and new compliance obligations being imposed at unprecedented pace creating substantial uncertainty. If new legal or regulatory requirements, changed interpretations, new guidance, new enforcement priorities, new court precedents, or other legal developments impose new obligations on us or require changes to how we operate Services, we may implement such changes unilaterally without your consent, without providing advance notice beyond what law requires, without compensating you for any impacts, and without incurring liability for consequences of such changes. These changes may include modifications that reduce functionality, eliminate features, restrict availability, impose new user obligations, limit your rights, or otherwise alter Services in ways you might find undesirable. You agree to accept all such changes as conditions of continued use. If you find changes unacceptable your sole remedy is to cease using Services.

We may determine in our sole discretion that legal or regulatory developments create risks we are unwilling to accept or make continued provision of certain features inadvisable. In such circumstances, we may withdraw features, restrict Services, terminate service provision entirely, limit Services to certain jurisdictions while terminating elsewhere, or take any other actions we deem appropriate to manage legal and regulatory risks. You acknowledge that such decisions are entirely at our discretion, that we owe no obligation to continue providing any particular features or any Services at all, that withdrawal or restriction does not create liability or obligation to compensate users, and that free service provision inherently means we can terminate Services at any time for any reason including regulatory risk management reasons.

If regulatory compliance costs exceed levels we consider reasonable and sustainable for free service model, we may elect to charge fees for Services to cover compliance costs, may limit Services to reduce compliance obligations, may terminate Services entirely rather than bear unsustainable compliance costs, or may seek alternative business models that reduce regulatory exposure. You have no right to demand continued free provision if economic viability becomes untenable.

Section 19: Contact Information

For all enquiries, requests, notifications, legal notices, service of legal process, regulatory inquiries, data protection rights requests, intellectual property notifications, complaints, feedback, questions, or any other communications relating to this Agreement, Services, your use of Services, our provision of Services, or any matter arising from or connected with our legal relationship, you may contact dendidSTUDIO Limited using following contact information.

For general enquiries, service questions, feedback, technical support issues, or non-urgent matters, email hello@dogadvisor.dog. We will endeavour to respond within reasonable timeframes though we make no guarantee regarding response times and we reserve right to prioritise certain inquiries over others or not to respond to certain communications in our discretion.

For data protection enquiries, GDPR rights requests, privacy concerns, or matters related to Personal Data processing, email hello@dogadvisor.dog with subject line clearly marked as Data Protection Enquiry or GDPR Rights Request. We will respond within timeframes required by applicable data protection legislation though you acknowledge that exercising certain rights may require verification of your identity and may be subject to legal limitations.

For intellectual property notifications pursuant to notification protocol described in Section Fifteen, you must simultaneously email BOTH hello@dogadvisor.dog AND deni.d@dogadvisor.dog with all required information as specified in that section. Notification to only one address does not trigger our response obligations under that protocol.

For embargo requests regarding published safety incidents, email privacy.suppression@dogadvisor.dog with clear description of conversation you wish embargoed and basis for your request.

For legal notices, service of process, formal legal communications, or communications from regulatory authorities, governmental bodies, or law enforcement, direct such communications to our registered office address: dendidSTUDIO Limited, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, or to email hello@dogadvisor.dog clearly marked with appropriate subject line indicating nature of formal communication.

You acknowledge that email communications may not be secure, may be intercepted by third parties, may be subject to spoofing or impersonation, and may not provide confirmable delivery or receipt. You agree that we may communicate with you via email despite these limitations and that such email communications shall be deemed effective when sent by us regardless of whether actually received by you. Where you provide email addresses or other contact information to us, you warrant that such information is accurate, that you have authority to receive communications at such addresses, that you will maintain such contact information current, and that you will notify us promptly if contact information changes.

You may communicate with us using contact information provided above, but you acknowledge that we are not obligated to respond to all communications, may prioritise responses based on our assessment of urgency and importance, may refer inquiries to automated systems or standardised responses rather than providing individualised responses, may take substantial time to respond or may not respond at all if we determine response is not necessary or appropriate, and generally maintain full discretion regarding whether, when, and how to respond to communications we receive. Our failure to respond to your communications does not constitute admission of your positions, does not constitute waiver of our rights or defences, does not prevent us from asserting positions inconsistent with yours, does not create any liability or obligation, and does not give rise to any claims.

By using dogAdvisor you acknowledge and accept all provisions herein and agree to be bound by this entire agreement. dogAdvisor® is a registered trademark in the UK and dogAdvisor is the trading name of dendidSTUDIO Limited a registered company in England and Wales with company number 14541805 and registered office 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.