Effective Date: 9 November 2025, 09:00 GMT

Plain English Introduction and Context

Before we present the comprehensive legal terms that govern your use of dogAdvisor, we believe it is essential to provide you with a clear, honest, and straightforward explanation of what we offer, what we have built, what we cannot promise, and why these terms exist in the form they do. This introduction is designed to ensure you understand the fundamental nature of our services, the technological limitations we face, and the commercial realities that shape our legal framework. We encourage you to read this introduction carefully as it provides crucial context for understanding the more detailed legal provisions that follow.

dogAdvisor is fundamentally a free service. We do not charge users any fees, we do not require payment of any kind, we do not operate on a subscription model, and we generate no revenue from your use of our platform. This free service model is not incidental to our business but rather central to our mission of making high-quality pet care information accessible to everyone regardless of their financial circumstances. We provide you with access to Max, our specialized artificial intelligence assistant designed specifically for dog owners, along with over one hundred and fifty expertly crafted articles covering virtually every aspect of dog care, health, behavior, training, nutrition, and ownership. Additionally, we have developed and deployed advanced safety features including Emergency Guidance which provides immediate triage information in urgent situations, Medical Intelligence which draws from over eighteen hundred veterinary sources to provide sophisticated medical information, and Safety Pre-Intents which proactively warn you about potential risks before you even ask questions that might lead to dangerous situations.

The technological foundation we have built represents an extraordinary investment in artificial intelligence safety that goes far beyond what most companies in this space have attempted. We have developed comprehensive frameworks including our Principle Alignment system which establishes ethical guardrails governing every aspect of Max's behavior, our Foundational Safety Framework which classifies and routes queries based on risk level to ensure appropriate handling, and our Accountable Intelligence commitment which subjects every safety-relevant decision to human review and transparent public reporting. We conduct extensive safety testing using scenario-based simulations and real-world stress testing across hundreds of pet care queries, evaluating not just factual accuracy but also emotional tone, risk response appropriateness, and alignment with veterinary best practices. Every update to Max undergoes multi-layer human and AI review to ensure it meets our rigorous standards before release to users. We have published comparative safety testing showing that in controlled scenarios testing specific safety dimensions, Max demonstrated improved performance metrics compared to general-purpose AI systems from major technology companies. We publish detailed Safety Transparency Reports, individual Feature Safety Cards for each major capability, and comprehensive documentation of our EU AI Act compliance as a limited-risk artificial intelligence system. This level of transparency and safety investment is genuinely unusual in the AI industry and reflects our deep commitment to responsible development.

However, despite all of these extensive safety measures, innovative frameworks, rigorous testing protocols, and ongoing monitoring systems, we cannot and do not promise that Max will always be accurate. This limitation is not unique to dogAdvisor but rather reflects a fundamental characteristic of artificial intelligence technology as it exists across the entire industry today. No AI system from any provider, regardless of the resources invested or safety measures implemented, can guarantee perfect accuracy in all outputs. AI systems, including those developed by the largest and most sophisticated technology companies in the world, are inherently probabilistic in nature. They generate responses based on pattern recognition across vast datasets, and while they can be remarkably helpful and often impressively accurate, they can also produce responses that are factually incorrect, confidently stated but completely wrong, outdated, incomplete, misleading, or in the worst cases potentially dangerous if followed without verification. This is not a deficiency specific to dogAdvisor but rather an industry-wide technological limitation that every honest AI provider must acknowledge. We are being transparent about this limitation because we believe honesty builds stronger trust than false promises of perfection.

We must be equally clear that Max is not a veterinarian, cannot replace a veterinarian, and should never be used as a substitute for professional veterinary care. Max provides general educational information and guidance designed to supplement your knowledge and help you make more informed decisions, but he cannot and does not provide veterinary diagnosis, cannot conduct physical examinations, does not have access to your pet's complete medical history or current health status, and cannot account for the individual variations that make each dog unique. When Max provides information through our Medical Intelligence feature, including information about medications, dosages, treatment protocols, or disease processes, this information is educational in nature and designed to help you understand concepts and ask better questions of your veterinarian. It is not prescriptive guidance for your specific pet, and you should never administer medications or implement treatment protocols based solely on information from Max without consulting a qualified veterinary surgeon who can examine your pet, review their complete medical history, consider drug interactions and contraindications, and provide individualized professional judgment. Similarly, our Emergency Guidance feature, which we have documented as providing assistance in situations where users reported it helped save their pets' lives, is a triage information system designed to help you assess whether immediate veterinary attention is required and what preliminary steps you might consider while seeking professional care. It is not emergency veterinary treatment, it cannot replace calling your veterinarian or emergency animal hospital, and it should never be used as a reason to delay seeking professional care when you are concerned about your pet's health or safety.

These terms of service exist to protect both you and us by establishing clear expectations, honest limitations, and appropriate allocation of responsibility. The comprehensive nature of these terms, including the extensive disclaimers, liability limitations, and risk acknowledgments, reflects several important realities. First, artificial intelligence technology, while powerful and increasingly sophisticated, remains inherently unpredictable in ways that create genuine legal and practical challenges for providers who want to offer these services responsibly. Unlike traditional software that executes predetermined instructions, AI systems generate novel responses in real-time, and no provider can pre-review every possible output before it reaches users. Second, we operate as a completely free service with no revenue stream, which means we cannot absorb unlimited financial liability while simultaneously providing free access to sophisticated AI technology. If we faced uncapped liability exposure for every possible consequence of user decisions made after consulting our free educational resources, we would be forced to either charge substantial fees that would exclude many users or cease operations entirely. Third, UK law recognizes that free services appropriately carry different standards and expectations than paid commercial services, and courts apply proportionality when assessing what level of liability is reasonable for a provider offering free educational resources. Fourth, the legal and regulatory landscape surrounding AI systems is rapidly evolving, with new requirements, interpretations, and standards emerging regularly, and we need flexibility to adapt our practices as this landscape develops while maintaining service availability.

Our approach represents a deliberate choice to be maximally transparent about limitations rather than offering false reassurance. We could have drafted terms that made ambitious promises about accuracy, safety, and reliability, but such promises would be neither honest nor defensible given the current state of AI technology. Instead, we have chosen to clearly articulate what we have built, acknowledge what we cannot guarantee, and trust users to make informed decisions about how to use our services appropriately. We believe this transparency, combined with our extraordinary investment in safety systems that most AI companies have not even attempted, represents the most responsible path forward. We have built safety systems that genuinely exceed industry standards, we publish transparent documentation of our testing and performance, we subject our decisions to human review, and we continuously work to improve. But we are honest that we operate AI technology, and AI technology has inherent limitations that no amount of effort can completely eliminate.

If you are comfortable with these realities, if you understand that dogAdvisor provides free educational resources and helpful AI assistance that should supplement rather than replace professional veterinary care, if you accept that AI systems can make mistakes despite extensive safety measures, and if you are prepared to exercise your own judgment and verify important information with qualified professionals, then we welcome you to dogAdvisor and believe you will find substantial value in what we have built. However, if you require guaranteed perfect accuracy, if you need a service that can be held liable for every possible consequence of information provided, or if you expect AI systems to function as licensed veterinary professionals, then dogAdvisor is not the appropriate service for your needs, and you should rely exclusively on direct consultation with qualified veterinary surgeons. The choice is yours, and we respect whatever decision you make, but we insist that you make that decision with full knowledge of what we offer and what we cannot promise.

This introduction was written by Deni Darenberg, Founder and Chief Executive Officer of dendidSTUDIO Limited, and reflects our genuine commitment to honest communication with users. Everything stated here is amplified, detailed, and legally formalized in the comprehensive terms that follow, but the core message remains constant: we have built something genuinely innovative in AI safety, we offer it completely free, we are honest about limitations, and we trust you to use it wisely.

Comprehensive Legal Terms and Conditions

BY ACCESSING, BROWSING, OR USING ANY ASPECT OF THE dogAdvisor WEBSITE OR SERVICES, INCLUDING BUT NOT LIMITED TO INTERACTING WITH MAX AI, READING ARTICLES, ACCESSING SAFETY FEATURES, OR ENGAGING WITH ANY CONTENT OR FUNCTIONALITY, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND UNCONDITIONALLY AGREE TO BE LEGALLY BOUND BY EVERY PROVISION OF THIS AGREEMENT IN ITS ENTIRETY WITHOUT RESERVATION OR EXCEPTION. IF YOU DO NOT AGREE WITH ANY SINGLE PROVISION OF THIS AGREEMENT, YOU MUST IMMEDIATELY CEASE ALL USE OF THE SERVICES AND DISCONTINUE ACCESS TO THE WEBSITE.

Section One: Definitions, Interpretations, and Fundamental Terms

For purposes of this Agreement, and to ensure absolute clarity regarding the meaning and scope of key terms used throughout this document, the following definitions shall apply with full legal force and effect. The term "Agreement" means and includes these Terms of Service, our Privacy Policy, any supplementary terms or policies we publish on the Website, and any amendments or modifications we make to any of these documents from time to time, all of which are incorporated by reference and constitute a single unified legal agreement between you and dendidSTUDIO Limited. The term "AI Content" means and includes any and all responses, outputs, recommendations, suggestions, advice, information, guidance, explanations, analyses, or other content of any kind whatsoever that is generated, produced, or provided by dogAdvisor Max, our artificial intelligence assistant, regardless of the feature or functionality through which such content is delivered and regardless of whether such content is generated through base conversation capabilities, Emergency Guidance, Medical Intelligence, Safety Pre-Intents, or any other current or future AI-powered feature. The term "Blog Content" means and includes all articles, guides, written content, educational materials, informational resources, and any other textual or multimedia content relating to dogs, dog care, dog health, dog behavior, dog training, dog nutrition, pet ownership, or related topics that dogAdvisor publishes, hosts, or makes available on the Website regardless of format or method of presentation.

The terms "Company," "dogAdvisor," "dendidSTUDIO," "we," "us," and "our" all refer to dendidSTUDIO Limited, a private limited company duly incorporated and registered under the laws of England and Wales with Company Number 14541805, having its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, and trading under the name dogAdvisor. When we refer to dendidSTUDIO Limited, we include not only the legal entity itself but also its directors, officers, employees, contractors, agents, successors, and assigns to the extent relevant for any particular provision. The terms "Controller," "Data Subject," "Personal Data," "Processor," and related data protection terminology shall have the meanings ascribed to them under the UK General Data Protection Regulation and related UK data protection legislation, and these terms should be interpreted consistently with guidance issued by the UK Information Commissioner's Office and relevant regulatory authorities. The term "Emergency Guidance" means and refers specifically to Max's specialized triage feature that activates when Max determines that a user query indicates a potential emergency situation requiring immediate assessment, and which provides preliminary information through a structured series of questions designed to help users evaluate whether immediate veterinary attention is required for their pet while they simultaneously seek professional care.

The term "GDPR Legislation" means and includes the UK General Data Protection Regulation as implemented through the Data Protection Act 2018, the Privacy and Electronic Communications Regulations, and any amendments, successor legislation, or related regulations governing data protection, privacy, and electronic communications in the United Kingdom. The term "Medical Intelligence" means and refers specifically to Max's advanced feature that provides detailed medical and clinical information by drawing upon a database of over eighteen hundred veterinary sources, and which may provide information regarding diseases, conditions, symptoms, diagnostic processes, treatment protocols, medications, dosages, drug interactions, breed-specific health risks, toxicity thresholds, poisoning information, and other medical or clinical concepts relevant to canine health and veterinary medicine. The term "Pawperlative" means and refers to dogAdvisor's proprietary internal content quality certification system which we have developed and implemented to assess and certify the quality of our Blog Content according to criteria we have established, and which certification is awarded solely at our discretion based on our internal standards without any external recognition, endorsement, or approval from third-party organizations.

The term "Safety Features" means and includes collectively all of the specialized safety-focused functionalities we have developed and implemented including but not limited to Emergency Guidance, Medical Intelligence, Safety Pre-Intents, our Foundational Safety Framework, our Principle Alignment system, intent classifiers, risk response mechanisms, and any other current or future features designed to enhance the safety, appropriateness, or reliability of AI Content. The term "Services" means and includes comprehensively all features, tools, content, functionality, technology, software, information, resources, and services of any kind that we provide, make available, or offer through the Website or through Max AI, whether currently existing or developed in the future, whether accessed through web browsers or mobile applications or any other means, and whether provided directly by us or through third-party service providers acting on our behalf. The terms "User," "you," and "your" mean and refer to any person, whether an individual acting in a personal capacity or a representative acting on behalf of an organization, who accesses, browses, views, uses, interacts with, or attempts to use any aspect of the Services or Website regardless of whether such person has created an account, registered, provided identifying information, or taken any other formal step to establish a user relationship with us.

The term "Website" means and includes the primary website located at the domain https://dogadvisor.dog along with all associated domains, subdomains, pages, features, functionality, and any content hosted thereon or accessible therefrom. References throughout this Agreement to statutory provisions, legislation, regulations, or legal requirements shall be interpreted to include any statutory modifications, re-enactments, amendments, successor provisions, or updated versions thereof, and shall be construed to include all subordinate legislation, regulatory guidance, and official interpretations issued by competent authorities. Section headings and titles used throughout this Agreement are inserted purely for convenience and ease of reference and shall not affect the interpretation, construction, or legal effect of any provision. Words importing the singular number shall include the plural and vice versa, words importing any gender shall include all genders, and words importing persons shall include natural persons, corporate entities, unincorporated associations, partnerships, governmental bodies, and any other legal entities or organizational structures. Where any provision of this Agreement refers to our "reasonable" actions, judgments, or discretion, this shall mean actions, judgments, or discretion that we in good faith believe to be reasonable given the circumstances, technological constraints, legal requirements, and commercial realities we face, and such determination shall not be subject to challenge except in cases of manifest bad faith or fraud.

Section Two: Agreement Acceptance, Modifications, and Binding Effect

By accessing, browsing, using, or attempting to use any portion of the Services or Website, you confirm, warrant, represent, and acknowledge that you have carefully read this entire Agreement in its entirety from beginning to end including every section, subsection, provision, clause, term, condition, disclaimer, limitation, and acknowledgment contained herein, that you have taken sufficient time to understand the meaning, scope, and legal effect of every provision, that you have had the opportunity to seek independent legal advice regarding the terms if you deemed such advice necessary or appropriate, that you fully understand the rights you are granting and the obligations you are accepting, and that you unconditionally agree to be legally bound by every single provision of this Agreement without reservation, exception, modification, or limitation of any kind. This confirmation and agreement extends not only to the terms as they exist at the moment you first access the Services but also to any modifications, amendments, updates, or changes we may make to this Agreement in the future as described below.

If you do not agree with any provision, term, condition, limitation, disclaimer, or requirement set forth in this Agreement, if you find any aspect of this Agreement unacceptable or unreasonable, if you object to any of the obligations you would undertake or rights you would grant by using the Services, or if you are unwilling to accept the risks and responsibilities described herein, then you are expressly prohibited from accessing or using the Services, you must immediately cease all use of the Website and Services, you must close any browser windows or applications through which you are accessing our Services, and you must refrain from any future access or use. Continuing to use the Services after reading any portion of this Agreement, or after becoming aware that this Agreement exists and governs your use, constitutes your binding acceptance of all terms regardless of whether you have read the entire Agreement, and you may not later claim that you did not agree to provisions you did not fully read or understand.

You warrant, represent, and confirm that you have full legal capacity and authority to enter into this Agreement and to be bound by its terms. If you are an individual acting in your personal capacity, you warrant that you are of sufficient age and legal capacity under applicable law to form binding contracts and that you are not subject to any legal disability that would prevent you from being bound by this Agreement. If you are accessing the Services on behalf of any company, organization, partnership, governmental entity, or other legal entity, you warrant and represent that you have full authority to bind such entity to this Agreement, that the entity has authorized you to accept these terms on its behalf, that you are duly authorized to act as the entity's representative for this purpose, and that the entity itself has the legal capacity to be bound by this Agreement. If you lack such authority or if the entity lacks such capacity, then you are not authorized to use the Services on behalf of that entity, and both you personally and the entity shall be held liable for any unauthorized use.

We reserve and retain the absolute and unconditional right to modify, amend, update, revise, supplement, or otherwise change this Agreement at any time and from time to time in our sole and absolute discretion for any reason or no reason whatsoever, including but not limited to changes made to address new legal or regulatory requirements, to reflect changes in our Services or business practices, to enhance protections or clarify provisions, to respond to technological developments or industry practices, to address feedback or concerns raised by users or regulators, or simply because we decide that modifications would be appropriate or desirable. Any such modifications, amendments, updates, revisions, or changes shall take effect immediately upon publication of the revised Agreement on the Website, and you shall be deemed to have notice of such changes as of the moment they are published regardless of whether you actually review the updated Agreement or receive any separate notification. Your continued use of the Services following publication of any modified Agreement constitutes your binding acceptance of such modifications, and you may not claim that you were unaware of changes or did not agree to them if you continued using Services after changes were published. If you find any modification unacceptable, your sole remedy is to cease using the Services, and we shall have no obligation to maintain previous terms, provide notice beyond publication on the Website, or accommodate users who object to modifications.

You expressly acknowledge and agree that you have not relied upon any oral or written representation, statement, promise, assurance, warranty, undertaking, inducement, or understanding given by or on behalf of dendidSTUDIO Limited that is not expressly and specifically set forth in this written Agreement. Any statements made in marketing materials, promotional content, social media posts, informal communications, verbal conversations, or any other context outside this Agreement do not constitute binding commitments, do not modify or supplement the terms of this Agreement, and may not be relied upon as creating any obligations or liabilities beyond what is explicitly stated herein. This provision is intended to ensure that this written Agreement constitutes the complete and exclusive understanding between the parties and to prevent claims based on alleged representations or promises not contained in this document. You acknowledge that this exclusion of reliance is reasonable given that this Agreement has been made available to you in writing, you have had opportunity to review it carefully, and you have chosen to proceed with use of the Services with full knowledge of the terms that actually govern our relationship.

Section Three: Eligibility Requirements, Age Restrictions, and Minor Protection Framework

Access to and use of the Services is subject to strict eligibility requirements that you must satisfy as a condition of being permitted to use the Services. You must be at least thirteen years of age to access or use any aspect of the Services, and by using the Services you represent, warrant, and confirm that you meet this minimum age requirement. This minimum age threshold has been established to comply with applicable laws regarding online services directed at children and to ensure that users have sufficient maturity and judgment to understand the nature of AI-generated content and the importance of seeking professional veterinary care. If you are under thirteen years of age, you are expressly prohibited from using the Services under any circumstances, and any use of the Services by persons under thirteen years of age constitutes a material breach of this Agreement for which we accept no responsibility or liability.

If you are thirteen years of age or older but have not yet reached eighteen years of age, meaning that you are legally classified as a minor under UK law and the laws of most jurisdictions, then your use of the Services is subject to additional requirements and conditions designed to protect minors and ensure appropriate adult supervision of their activities. Specifically, if you are a minor, you confirm, warrant, and represent that a parent, legal guardian, or other adult with legal responsibility for you has reviewed this entire Agreement in its entirety, understands all terms and conditions including especially the limitations, disclaimers, risk acknowledgments, and liability exclusions, has discussed with you the appropriate use of AI-generated content and the importance of consulting veterinarians for actual pet care decisions, and has given their informed consent and approval for you to use the Services subject to all terms of this Agreement. You further acknowledge and agree that you should use the Services under adult supervision when making any decisions related to your pet's health, safety, or welfare, and that important pet care decisions should involve adult judgment and professional veterinary consultation rather than relying solely on AI-generated guidance from Max or information from our articles.

If you are a parent, legal guardian, or other adult with legal responsibility for a minor who is using the Services, you acknowledge and agree that you bear full responsibility for monitoring, supervising, and controlling that minor's use of the Services. By permitting a minor under your care to use the Services, you accept and agree to be bound by this entire Agreement on behalf of that minor as if you were using the Services yourself, and you accept all obligations, responsibilities, and liabilities that would apply to the minor's use of the Services. You specifically acknowledge that you are responsible for ensuring that the minor understands the limitations of AI-generated content, the importance of seeking professional veterinary care, the risks associated with relying on AI guidance, and the need to exercise appropriate judgment when making decisions that could affect animal welfare. You accept personal liability for any harm, injury, damage, or loss arising from the minor's use of the Services including but not limited to harm to animals, injury to persons, property damage, violations of this Agreement, or any other consequences of use whether or not you were present during or aware of the specific use that led to such consequences. This parental responsibility framework is essential to ensuring that minors use the Services appropriately and that there is adult accountability for their actions.

You acknowledge and agree that age verification systems and parental control mechanisms, whether implemented by us, by parents, by device manufacturers, or by any other party, are inherently limited in their effectiveness and reliability. Digital age verification technologies can be circumvented by determined users, self-reporting of age can be falsified, parental supervision systems can fail to function properly or can be bypassed, and technical controls of all kinds are subject to limitations, failures, and workarounds. You specifically acknowledge and agree that we cannot guarantee accurate verification of any user's actual age, that we cannot ensure minors do not access the Services without appropriate parental consent, that we cannot enforce parental supervision requirements, that we cannot prevent minors from bypassing age restrictions, and that we cannot detect or prevent all instances of underage use. We implement reasonable age-related controls given the nature of our Services and applicable legal requirements, but we accept absolutely no liability whatsoever for any consequences arising from underage access to the Services, access by minors without proper parental consent or supervision, failures of age verification systems to prevent underage use, inability to detect or prevent circumvention of age restrictions, or any harm, injury, damage, or loss resulting from use of the Services by minors regardless of whether such use was authorized or unauthorized, supervised or unsupervised, with or without parental knowledge or consent.

Furthermore, you acknowledge and expressly agree that we accept no liability whatsoever for any consequences arising from users lacking legal capacity to enter into binding agreements, whether due to minority, mental incapacity, legal disability, or any other reason. If any user lacks the legal capacity to be bound by this Agreement but nevertheless uses the Services, we shall have no liability for such unauthorized use, and the user or their legal representative shall remain responsible for all consequences. This comprehensive exclusion of liability related to age and capacity issues is essential given the practical impossibility of verifying these attributes with certainty in an online environment and given that we provide free services that would become unsustainable if we bore unlimited liability for circumstances beyond our reasonable control and ability to verify.

Section Four: Data Protection, Privacy, and Information Processing

dendidSTUDIO Limited acts and functions as a Data Controller under applicable GDPR Legislation for all Personal Data that we collect, process, store, or otherwise handle through the Services, and we are committed to processing all such Personal Data in accordance with the requirements, obligations, and standards set forth in the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations, and all other applicable UK and international data protection laws and regulations. We take our data protection obligations seriously and have implemented policies, procedures, and technical measures designed to ensure compliance with applicable legal requirements, though as discussed in greater detail below, we acknowledge that perfect compliance in all circumstances cannot be guaranteed given the complexity of data protection law, the evolving nature of regulatory guidance and enforcement practices, and inherent limitations in technical systems.

We must be completely clear and transparent about the nature of the data we collect. While we make substantial efforts to minimize data collection and to protect user privacy, we do collect and process data that constitutes Personal Data under GDPR Legislation despite the fact that we cannot personally identify you by name or similar obvious identifiers. Specifically, the data we collect consists of pseudonymous identifiers and behavioral information which, under the broad definition of Personal Data used by GDPR and interpreted by the Information Commissioner's Office and European data protection authorities, is considered Personal Data because it relates to identifiable individuals even if we cannot readily determine your real-world identity. This distinction is crucial: we are not collecting your name, email address, telephone number, postal address, or similar directly identifying information, and we genuinely cannot determine your personal identity from the data we collect, but the pseudonymous identifiers and usage patterns we collect are nonetheless legally classified as Personal Data because they could potentially be linked to you through various technical or analytical means even if we do not have the capability or intention to do so.

The categories of Personal Data we collect, process, and store include the following. We collect technical data related to your device and browsing environment including device type, operating system, browser type and version, screen resolution, viewport dimensions, language settings, timezone information, and general device capabilities, all of which helps us ensure that the Website and Services function properly across different devices, browsers, and configurations and enables us to identify and resolve technical compatibility issues. We collect usage data related to how you interact with the Services including pages you visit, sequence and timing of page visits, time spent on each page, navigation paths through the Website, features and functionality you access, buttons you click, forms you interact with, scrolling behavior, mouse movements, hover patterns, and similar behavioral data, all of which helps us understand how users engage with our Services, identify usability issues or areas of confusion, and optimize the user experience. We collect generalized location data in the form of city or region-level geographic information derived from IP addresses or similar technical indicators, which helps us understand the geographic distribution of our users and provide regionally appropriate information where relevant, but we want to be absolutely clear that we do not collect or store precise GPS coordinates, exact addresses, specific location tracking, or any location data more granular than city or region level.

Critically important and deserving of special emphasis, we collect and retain comprehensive AI interaction data for every conversation you have with Max, and this recording and retention is not optional or avoidable if you choose to use Max. Specifically, we record, store, and process the complete text of every question, query, prompt, or input you submit to Max regardless of the feature through which you interact with him, every complete response and output Max generates in reply to your inputs regardless of length or content, precise timestamps indicating when each interaction occurred, session identifiers that allow us to connect related interactions into coherent conversation threads, metadata about the conversation including which features were activated such as Emergency Guidance or Medical Intelligence, contextual information about how the conversation developed, and any other data associated with your interactions with our AI system. This comprehensive recording of AI conversations serves multiple essential purposes. It enables us to conduct AI safety monitoring and identify instances where Max may have provided inaccurate, inappropriate, or potentially harmful responses so that we can improve future performance. It allows us to perform quality assurance and accuracy testing by reviewing real-world conversations to assess whether Max's responses meet our standards for factual accuracy, appropriate tone, risk awareness, and alignment with veterinary best practices. It provides the foundation for our Emergency Guidance validation process where we review emergency conversations to ensure our system appropriately identified urgent situations and provided useful triage guidance. It enables compliance with legal obligations including responding to legal process, regulatory inquiries, and requirements to document our AI system's behavior. It facilitates safety incident investigation when users report problems or when our monitoring identifies potentially concerning patterns in AI responses. It supports research and development efforts to improve Max's capabilities, safety features, and overall performance through analysis of real-world usage patterns and identification of areas where enhancement is needed.

All AI conversation data is retained for ninety days in its original form, after which it may be further pseudonymized through removal or obfuscation of any potentially identifying characteristics to create aggregated datasets used for longer-term research and analysis, or it may be permanently deleted if no longer needed for the purposes described above. During the ninety-day retention period and potentially beyond if further pseudonymization is applied, your AI conversations may be manually reviewed by members of our AI Safety Engineering team who are specifically tasked with quality assurance, safety monitoring, and system improvement. These human reviewers access conversation data in pseudonymized form without access to any directly identifying information about who you are, and they are subject to confidentiality obligations regarding the data they review, but you should be aware that human eyes may read the content of your conversations with Max as part of our safety and quality processes.

We also collect and process certain analytics data through third-party services, specifically through Hotjar Limited's behavioral analytics platform, which we use to collect pseudonymized data about how users interact with the Website and Services. Hotjar tracking includes recording of anonymized mouse movements, clicks, taps, scrolling behavior, form field interactions, heatmap data showing where users focus attention on pages, session replay recordings that capture anonymized user sessions to help us understand user behavior patterns and identify usability issues, and similar behavioral analytics data. All data collected through Hotjar is processed in anonymized or pseudonymized form designed to prevent personal identification, is subject to Hotjar's own privacy policy and data processing agreement under which Hotjar acts as a data processor on our behalf, and is used solely for the purpose of understanding user behavior to improve Website design, user experience, and feature effectiveness. You should review Hotjar's privacy policy independently to understand their data handling practices, though we have implemented contractual controls requiring Hotjar to process data only in accordance with our instructions and applicable law.

The lawful bases under which we process your Personal Data pursuant to Article 6 of the UK General Data Protection Regulation are as follows. We process certain data based on performance of a contract under Article 6(1)(b), specifically data processing that is necessary to provide you with the Services you request when you access the Website or interact with Max, to fulfill our obligations related to service provision, and to enable the core functionality that constitutes our contractual relationship with you even though no formal written contract exists beyond this Agreement itself. We process certain data based on our legitimate interests under Article 6(1)(f), specifically data processing necessary for purposes of improving service quality, enhancing user experience, identifying and resolving technical issues, conducting AI safety monitoring and testing, preventing fraud and abuse, ensuring security of our systems, training and developing AI models, conducting research to advance AI safety, maintaining business operations, and complying with legal obligations other than those legally mandated. Where we rely on legitimate interests as our lawful basis, we have conducted balancing tests in accordance with regulatory guidance to ensure that our legitimate interests do not override your fundamental rights and freedoms, and we have determined that the processing activities we conduct serve important purposes that benefit both us and the broader community while implementing appropriate safeguards to protect your interests. We process certain data based on consent under Article 6(1)(a), specifically data processing for optional analytics features beyond what is strictly necessary for service provision, and where we rely on consent you have the right to withdraw that consent at any time through mechanisms we provide, though withdrawal of consent does not affect the lawfulness of processing conducted prior to withdrawal and may affect our ability to provide certain optional features or functionality.

You have specific rights regarding your Personal Data under GDPR Legislation, subject to certain limitations and exceptions provided by law. You have the right of access under Article 15, meaning you can request confirmation of whether we process your Personal Data and, if so, receive access to that data and information about how we process it. You have the right to rectification under Article 16, meaning you can request correction of inaccurate Personal Data and completion of incomplete Personal Data though this right has limited application given that we collect mostly system-generated data rather than data you provide about yourself. You have the right to erasure under Article 17, commonly called the right to be forgotten, meaning you can request deletion of your Personal Data in certain circumstances though this right is not absolute and may be limited where we have legal obligations to retain data, where processing is necessary for establishment of legal claims, or where other legal exceptions apply. You have the right to restriction of processing under Article 18, meaning you can request that we limit our processing of your data in certain circumstances such as while accuracy is being verified or while legitimate grounds are being assessed. You have the right to data portability under Article 20, meaning you can request to receive Personal Data you provided to us in a structured, commonly used, and machine-readable format, and you can request that we transmit such data to another controller where technically feasible, though this right applies only to data you provided and only to processing based on consent or contract. You have the right to object under Article 21, meaning you can object to processing based on legitimate interests or processing for direct marketing purposes, and if you object we must cease processing unless we demonstrate compelling legitimate grounds that override your interests or we need the data for legal claims. You have the right to withdraw consent under Article 7(3) where processing is based on consent, meaning you can withdraw your consent at any time with effect from that point forward. You have the right to lodge complaints with supervisory authorities under Article 77, meaning you can complain to the UK Information Commissioner's Office if you believe we are processing your data unlawfully or in violation of your rights.

To exercise any of these data protection rights, you should contact us at the email address hello@dogadvisor.dog with a clear description of the right you wish to exercise and sufficient information to enable us to identify the data relating to you, and we may require proof of your identity before responding to rights requests to ensure we do not disclose data to unauthorized parties. We will respond to valid rights requests within the timeframes specified by GDPR Legislation, generally one month with possible extension to two additional months for complex requests. However, you should be aware that these rights are subject to limitations and exceptions provided by law. Your rights may be limited where processing is necessary for compliance with legal obligations to which we are subject, where processing is necessary for establishment, exercise, or defense of legal claims, or where processing is necessary for our legitimate interests in AI system development and improvement. We will assess each rights request on its individual merits, apply relevant legal standards and regulatory guidance, and provide clear explanations if we determine that exceptions or limitations apply to your particular request.

You acknowledge and specifically agree that despite our best efforts to implement appropriate technical and organizational security measures, perfect data security is technically impossible and data breaches, unauthorized access, theft, loss, or disclosure of data may occur despite all reasonable precautions. The data security risks we face and against which we implement protective measures include but are not limited to sophisticated cyber attacks using advanced persistent threats or zero-day exploits that circumvent standard security controls, ransomware or malware infections that could encrypt or exfiltrate data, distributed denial of service attacks that could disrupt availability of data or systems, insider threats from malicious employees or contractors with legitimate access to systems, human error such as misconfiguration of security settings or accidental exposure of data, social engineering attacks such as phishing that could compromise credentials or trick authorized users into disclosing data, vulnerabilities in third-party software, services, or infrastructure upon which we depend and over which we have limited control, hardware failures that could result in data loss if backup systems fail, supply chain attacks where malicious code is inserted into legitimate software we use, legal or regulatory requirements that compel disclosure of data to government authorities or courts, and numerous other threats that continuously evolve as attackers develop new techniques and exploit newly discovered vulnerabilities.

We implement security measures that we believe are appropriate to the nature and scale of our operations including encryption of data during transmission and storage using industry-standard protocols, access controls that limit who can access data and enforce principle of least privilege, authentication mechanisms to verify user and administrator identities, regular security audits and vulnerability assessments to identify and remediate weaknesses, security monitoring systems to detect potential intrusions or anomalous behavior, incident response procedures to manage security events, employee training on security best practices and data protection obligations, and regular review and updating of security measures to address evolving threats. However, you expressly acknowledge and agree that we make no warranty, representation, or guarantee regarding the security of your data, that unauthorized access or disclosure may occur, that data breaches have occurred at organizations of all sizes and security sophistication levels including the largest and most security-focused companies in the world, and that we cannot ensure or guarantee absolute security. You expressly acknowledge and agree that we accept absolutely no liability whatsoever for any consequences of data security incidents regardless of cause, including but not limited to liability for unauthorized access to or disclosure of your data, identity theft or fraud arising from data breaches, regulatory fines or penalties imposed on us or on you, business interruption or reputational damage, costs of credit monitoring or identity protection services, legal costs or professional fees, or any other direct, indirect, consequential, special, incidental, or punitive damages arising from security incidents.

In the event of a data breach that affects Personal Data and is likely to result in a risk to the rights and freedoms of individuals, we will comply with our legal obligations under GDPR Legislation to notify the UK Information Commissioner's Office within seventy-two hours of becoming aware of the breach and to notify affected individuals without undue delay where the breach is likely to result in a high risk. However, this commitment to follow legal notification requirements does not create or imply any liability on our part for the breach itself or its consequences, and you expressly acknowledge that security breaches may occur, that our notification to regulators and affected individuals is purely in fulfillment of legal requirements and does not constitute admission of fault or liability, and that we maintain all defenses and limitations of liability set forth elsewhere in this Agreement notwithstanding our compliance with notification requirements.

Section Five: Cookies, Tracking Technologies, and Behavioral Analytics

We utilize cookies, web beacons, tracking pixels, local storage mechanisms, and similar technologies collectively referred to as "tracking technologies" on the Website to enable essential functionality, enhance user experience, collect analytics data, and conduct research into user behavior patterns. You should understand what these technologies are, how we use them, what data they collect, and what choices you have regarding their use. A cookie is a small text file that a website stores on your device to remember information about your visit, preferences, or activities, and cookies can be either session cookies that expire when you close your browser or persistent cookies that remain on your device until they expire or you delete them. Web beacons and tracking pixels are tiny transparent images embedded in web pages or emails that allow tracking of whether content was viewed or actions were taken. Local storage refers to various technologies that allow websites to store data on your device in a manner similar to cookies but with greater capacity and persistence. All of these technologies enable collection of data about your interactions with the Website and Services, and our use of such technologies is governed by the terms set forth in this section.

We utilize strictly necessary cookies and tracking technologies that are essential for the Website and Services to function properly and that cannot be disabled without severely impairing functionality. These strictly necessary technologies enable core website operations including security features that protect against unauthorized access and malicious activity, authentication mechanisms that remember your login status where applicable, load balancing that distributes traffic across our infrastructure, session management that maintains continuity as you navigate between pages, basic navigation functionality that enables menus and interactive elements to work properly, prevention of cross-site request forgery and similar attacks, and other fundamental operations without which the Website would not function as intended. Because these technologies are strictly necessary for the Website to function, we do not require your consent to use them under applicable privacy regulations, though you may block them through browser settings with the understanding that doing so will likely prevent the Website from functioning properly.

We utilize analytics cookies and tracking technologies that collect data about how users interact with the Website and Services, and these analytics technologies require your consent under applicable privacy regulations before we can deploy them. Analytics cookies collect data including which pages you visit and in what sequence, how long you spend on each page, what elements you click or interact with, how far you scroll down pages, what portions of pages you view, mouse movement patterns and hover behavior, form field interactions and abandonment, navigation paths and user journeys through the Website, returning versus new visitor status, approximate geographic location at city or region level, device and browser information, screen resolution and viewport size, referral sources that brought you to the Website, and similar usage data. We use this analytics data to understand how users interact with the Website, identify usability issues or points of confusion, optimize page layouts and feature design, improve content based on what users find most valuable, prioritize development resources on features users actually use, conduct A/B testing of different designs or features, and generally enhance the user experience through data-driven insights.

As previously disclosed, we employ Hotjar Limited's behavioral analytics platform to collect and analyze the analytics data described above. Hotjar's technology enables session replay recordings that capture anonymized recordings of user sessions showing cursor movements, clicks, scrolling, form interactions, and page navigation to help us understand user behavior patterns and identify usability problems. Hotjar also provides heatmap visualizations that aggregate data from multiple users to show which areas of pages receive the most attention, clicks, or engagement, which helps us optimize page layouts and content placement. All data collected through Hotjar is processed in pseudonymized or anonymized form designed to prevent identification of individual users, Hotjar acts as a data processor on our behalf under a data processing agreement requiring them to process data only according to our instructions and in compliance with applicable law, and Hotjar's own privacy policy governs their data handling practices which you should review independently. We have implemented settings within Hotjar to maximize privacy protection including masking of sensitive form fields, exclusion of pages containing personal information, and other privacy-enhancing configurations, but you should be aware that Hotjar does collect behavioral data that could be considered Personal Data under broad interpretations.

We provide a cookie consent management interface through which you can manage your preferences regarding optional analytics cookies and tracking technologies. Through this interface, you can view what types of cookies we use, understand the purposes for which they are deployed, and control whether you consent to optional cookies being placed on your device. You can withdraw your consent at any time by returning to the cookie management interface and updating your preferences, and we will respect your choices to the extent technically feasible. However, you acknowledge and expressly agree that cookie consent management systems, like all technical systems, are subject to failures, malfunctions, bugs, and limitations. Cookie consent mechanisms may fail to display properly due to browser configurations, ad-blocking software, privacy extensions, JavaScript being disabled, network connectivity issues, conflicts with other code running on the page, device compatibility problems, or numerous other technical causes. When consent systems fail to load or function properly, cookies may be placed on your device without explicit consent having been obtained, or conversely cookies you wished to allow may be blocked because the consent system failed to register your preferences.

You expressly acknowledge and unconditionally agree that all cookie consent mechanisms, privacy preference tools, consent management platforms, and related technical systems may fail to display, load, function, respond, or operate correctly due to any cause whatsoever including but not limited to technical limitations of web technologies, software bugs or coding errors, browser configurations or compatibility issues, network connectivity problems or server failures, user device limitations or operating system issues, third-party service failures or interruptions, ad-blocking software or privacy extensions, cyber attacks or malicious interference, force majeure events or circumstances beyond our control, or any other technical, environmental, or external factors. You acknowledge that despite our reasonable efforts to implement functional consent mechanisms, technical failures may result in inadvertent data collection or processing, inability to respect user preferences, or other outcomes inconsistent with your stated choices. You expressly acknowledge and unconditionally agree that we accept absolutely no liability whatsoever, under any legal theory or cause of action, for any consequences, damages, losses, claims, costs, or harm of any nature arising directly or indirectly from failure of cookie consent systems to function properly, including but not limited to inadvertent data collection or processing, regulatory non-compliance or regulatory action by data protection authorities, privacy breaches or data protection violations, fines or penalties or sanctions, reputational damage or commercial losses, any claims by data protection authorities or third parties, legal costs or professional fees or administrative expenses, or any other consequences of consent system failures regardless of cause.

By continuing to use the Services following notice of potential consent system failures, you explicitly acknowledge, understand, and voluntarily assume all risk associated with potential technical failures of consent mechanisms, and you agree to hold us entirely harmless regardless of any consequences that may arise from such failures. You have the option to manage cookies directly through your browser settings, and most browsers allow you to refuse cookies entirely, delete existing cookies, or receive notifications when cookies are being placed, though you should consult your browser's help documentation for specific instructions as procedures vary by browser. If you block or delete cookies through browser settings, please understand that strictly necessary cookies required for Website functionality may be placed despite your browser settings because they are essential for the site to operate, and blocking such cookies will likely result in degraded functionality or complete inability to use certain features.

Section Six: Max AI System, Artificial Intelligence Content, and Fundamental Technology Limitations

This section addresses the most critical aspects of your use of dogAdvisor: your interactions with Max, our artificial intelligence assistant, and the AI Content he generates. Understanding the capabilities, limitations, risks, and proper use of AI technology is essential to using our Services safely and appropriately. We strongly urge you to read this section with particular care and attention, as it governs your use of the most sophisticated and potentially consequential features we offer and establishes the framework for understanding what Max can and cannot do, what you should and should not rely upon him for, and what responsibilities remain with you as a pet owner making decisions about your animal's welfare.

You acknowledge and expressly agree that Max is an artificial intelligence system powered by large language models and sophisticated machine learning algorithms, and that AI systems of this nature are inherently unpredictable, probabilistic, and subject to errors in ways that fundamentally distinguish them from traditional software applications. Unlike conventional software that executes predetermined instructions written by programmers and produces predictable, reproducible outputs for given inputs, AI systems generate novel responses in real-time based on pattern recognition across vast training datasets, statistical probability models regarding what words and concepts tend to appear together in human language, and complex neural network architectures whose internal decision-making processes are not fully transparent or controllable even to the engineers who designed them. This fundamental characteristic of AI technology means that no AI system from any provider, regardless of the sophistication of the models, the extent of training data, the rigor of testing procedures, the investment in safety measures, or the technical capabilities of the development team, can guarantee accurate, reliable, safe, or appropriate outputs in all circumstances. This limitation is not specific to dogAdvisor or to Max but rather reflects the current state of AI technology across the entire industry including systems developed by the largest and most sophisticated technology companies in the world with resources far exceeding those available to us.

AI systems can and do produce outputs that are factually incorrect despite being stated with high confidence and apparent authority. AI systems can generate responses that are based on outdated information from their training data even when more current information exists. AI systems can provide incomplete answers that omit crucial qualifications, exceptions, or contextual factors necessary for proper understanding. AI systems can produce misleading guidance that is technically accurate in some narrow sense but inappropriate for the user's specific situation or question. AI systems can fail to understand nuances, contextual clues, or implied information in user queries leading to responses that technically answer the question asked but miss the real intent or concern underlying the question. AI systems can exhibit biases reflected in their training data or emergent from their learning processes. AI systems can sometimes generate responses that are internally contradictory or that contradict information provided in other responses to similar questions. In the worst cases, AI systems can produce dangerous guidance that, if followed without verification or professional judgment, could result in harm to persons, animals, property, or other interests.

These limitations exist despite extensive testing, safety measures, and quality controls because AI behavior emerges from complex interactions among millions or billions of parameters, because the space of possible inputs and outputs is effectively infinite making comprehensive testing impossible, because subtle variations in how questions are phrased can lead to dramatically different responses, and because AI systems can behave unpredictably in edge cases or unusual situations not well-represented in training data. Every responsible AI provider across the industry acknowledges these limitations, publishes disclaimers regarding AI reliability, and emphasizes that AI systems should be used as tools to supplement human judgment rather than as authoritative sources that can be relied upon exclusively. We are being completely transparent about these limitations not to discourage your use of Max, who we believe provides substantial value to dog owners seeking information and guidance, but rather to ensure you use Max appropriately with realistic expectations regarding what AI technology can and cannot provide.

Despite these inherent industry-wide limitations of AI technology, we have invested extraordinarily in safety measures, testing protocols, governance frameworks, and transparency practices that genuinely exceed what most AI providers have implemented. Our Principle Alignment framework establishes comprehensive ethical guidelines covering medication safety principles that govern how Max discusses medications and treatments, emergency recognition standards that guide how Max identifies situations requiring immediate veterinary attention, diagnostic boundaries that prevent Max from overstepping appropriate limits and claiming to provide veterinary diagnosis, treatment protocols principles that ensure Max emphasizes the need for professional veterinary oversight, and ethical decision-making standards that inform Max's approach to difficult situations where competing considerations must be balanced. These principles are not merely aspirational guidelines but rather constitute hard constraints embedded in Max's system architecture, reflected in his training and fine-tuning, enforced through technical guardrails and intent classification systems, and monitored through ongoing human review of actual conversations to ensure principles are being upheld in practice.

Our Foundational Safety Framework implements a sophisticated query classification and routing system that analyzes every user query in real-time to determine appropriate handling based on assessed risk level. When you ask Max a question, the system first classifies the query into risk categories considering factors such as whether the query indicates an emergency situation requiring immediate triage guidance, whether the query relates to topics that could potentially lead to harmful responses if not carefully handled, whether the query falls within Max's appropriate scope as an AI assistant providing general educational information versus crossing into territory requiring professional veterinary judgment, and whether the query raises any red flags under our safety principles. Based on this classification, the system routes the query to appropriate response pathways which may include activating Emergency Guidance if an urgent situation is detected, triggering Safety Intent classifiers that may refuse to provide a response if doing so could be unsafe, engaging Medical Intelligence to provide more sophisticated medical information from our verified sources when appropriate, or processing the query through normal conversational pathways with standard safeguards. This classification and routing occurs automatically and instantly, generally without visible indication to you as the user, and represents a critical layer of protection not present in general-purpose AI systems that process all queries identically regardless of risk.

Emergency Guidance, one of our most important safety features, deserves detailed explanation of its purpose, capabilities, and limitations. Emergency Guidance is designed to activate automatically when Max determines that your query indicates a potentially urgent situation where your pet may require immediate veterinary attention. The system looks for indicators of emergency including mentions of potentially toxic substances that your pet may have ingested, descriptions of symptoms that could indicate serious medical conditions requiring urgent care, situations where your pet has experienced trauma or injury, descriptions of rapid onset or rapidly worsening conditions, mentions of your pet being unable to perform basic functions like standing or breathing normally, or other patterns that suggest time-sensitive situations. When Emergency Guidance activates, Max shifts into a focused triage mode asking typically three key questions dynamically selected based on your specific situation to gather the information most relevant to assessing urgency, providing structured guidance designed to help you make rapid decisions about whether immediate veterinary attention is required, offering preliminary steps you might consider taking while simultaneously contacting a veterinarian or emergency animal hospital, and emphasizing throughout the interaction that professional veterinary assessment is essential and that Emergency Guidance supplements rather than replaces professional care.

The purpose of Emergency Guidance is explicitly and exclusively to provide triage information, meaning preliminary assessment information to help you determine whether immediate veterinary attention is required and what urgency level is appropriate. Emergency Guidance is not, never has been, and never can be a substitute for actual emergency veterinary treatment, and it must not be used as a reason to delay contacting a veterinarian or emergency animal hospital. You must understand and acknowledge that Emergency Guidance has fundamental limitations including that Max cannot physically examine your pet to assess vital signs, observe symptoms directly, or detect subtle clinical indicators that a veterinarian would identify through examination, that Max does not know your pet's complete medical history including previous conditions, medications, allergies, breed-specific issues, or individual physiological characteristics that affect how emergencies should be handled, that Max cannot perform diagnostic procedures such as blood tests, imaging, or other investigations necessary for definitive diagnosis and treatment planning, that emergency situations evolve rapidly and what starts as a seemingly minor issue can deteriorate quickly requiring continuous professional monitoring rather than reliance on a single AI interaction, and that even with our safety measures and emergency protocols Max could fail to recognize certain emergency situations or could inappropriately assess urgency level leading to delayed care that could worsen outcomes.

Our claims that Emergency Guidance has helped save dogs' lives are based on documented user testimonials and reports where users have stated that Max's Emergency Guidance helped them assess the situation, take appropriate preliminary steps, and seek professional veterinary care with appropriate urgency, and where the users reported that veterinarians credited rapid action with preventing worse outcomes. These outcomes represent situations where Emergency Guidance was one factor among several that contributed to positive outcomes, where users exercised appropriate judgment in seeking professional care immediately while also consulting Emergency Guidance, where veterinary professionals provided the actual treatment that saved the animals, and where multiple factors working together produced successful results. We do not claim and have never claimed that Emergency Guidance alone saved these dogs or that Emergency Guidance can provide emergency treatment rather than triage information. We are proud that our system has helped users in crisis situations make better informed decisions and act with appropriate urgency, but we are absolutely clear that professional veterinary care was essential in every case and that Emergency Guidance served a supplementary rather than primary role. You may not rely on Emergency Guidance as your sole response to emergencies, and you must contact a qualified veterinarian or emergency animal hospital immediately whenever you are concerned about your pet's health or safety regardless of what Emergency Guidance tells you.

Medical Intelligence represents another sophisticated feature that deserves detailed explanation. Medical Intelligence is an advanced capability that activates when Max determines that your query involves medical or clinical topics requiring more sophisticated information than general knowledge provides. Medical Intelligence draws from a database of over eighteen hundred veterinary sources including peer-reviewed veterinary journals, veterinary textbooks and reference materials, clinical practice guidelines published by veterinary professional organizations, drug formularies and medication references, toxicology databases, breed-specific health information compilations, and other credible veterinary information sources that we have identified, compiled, and made accessible to Max's system. When Medical Intelligence activates, which may happen dynamically during a conversation when Max determines that a medical query requires more detailed information, Max can provide more sophisticated medical information including detailed explanations of disease processes including pathophysiology, disease progression, prognosis, and expected courses of illness, comprehensive symptom information including what various symptoms might indicate and how they relate to underlying conditions, medication information including drug names, general dosage ranges, mechanisms of action, potential side effects, drug interactions, and contraindications, treatment protocol information including general approaches to managing various conditions and what to expect from veterinary treatment, breed-specific health risks including conditions that certain breeds are predisposed to and special considerations for different breeds, and toxicity information including which substances are dangerous to dogs, what symptoms poisoning might produce, and what urgent actions should be taken while seeking professional care.

It is absolutely crucial that you understand what Medical Intelligence is and what it is not. Medical Intelligence provides educational information designed to help you understand medical concepts, ask better informed questions of your veterinarian, and comprehend the conditions affecting your pet or the treatments your veterinarian has recommended. Medical Intelligence is not, never has been, and never can be veterinary diagnosis, veterinary prescribing, or veterinary treatment recommendations for your specific pet. When Max provides information about medications including dosage ranges, this information is general educational material about how these medications are typically used in veterinary practice. It is not a prescription or recommendation that you should administer these medications to your pet, it is not guidance on what dose would be appropriate for your individual pet given their size, weight, health status, other medications, and individual characteristics, and it absolutely must not be used as a basis for administering medications without explicit guidance from a licensed veterinarian who has examined your pet and determined what treatment is appropriate.

Medical Intelligence cannot account for your individual pet's specific circumstances. Max does not know and has no access to your pet's complete medical history including previous illnesses, chronic conditions, past treatments, surgical history, or relevant health background that affects current medical decisions. Max does not know what medications your pet is currently taking which is essential information because drug interactions can make combinations of medications dangerous even when each medication alone is safe. Max does not know your pet's allergies or sensitivities which could make otherwise appropriate medications dangerous for your specific pet. Max does not know your pet's exact weight and body condition which affects appropriate medication dosing and treatment approaches. Max does not know your pet's age and life stage which influences both disease susceptibility and appropriate treatment approaches. Max does not know breed-specific contraindications that may make certain medications or treatments inappropriate for your particular breed. Max does not know individual physiological variations that make each dog unique and that require professional veterinary judgment to account for properly. For all of these reasons, information from Medical Intelligence must never be used as a basis for medical decisions without consultation with a qualified veterinarian who has examined your pet and has access to their complete medical information.

General AI Content beyond these specialized features is also subject to all of the limitations described above regarding AI technology. When you ask Max questions outside of emergency or medical contexts, such as questions about training, behavior, nutrition, general care, or any other dog-related topics, Max will attempt to provide helpful responses based on his training and knowledge. However, you acknowledge that these responses may be incorrect, incomplete, outdated, or inappropriate for your specific situation. You acknowledge that even seemingly straightforward questions can have nuanced answers that depend on factors Max may not be aware of or may not properly account for. You acknowledge that Max's training data, while extensive, has a cutoff date and does not include information published after that date, and that veterinary knowledge and best practices evolve over time such that information that was current during Max's training may have been superseded by newer research or updated guidelines. You acknowledge that Max has no information about your specific dog's individual personality, history, behavioral patterns, health status, or circumstances that would allow him to provide truly individualized guidance rather than general information that may or may not apply well to your situation.

You have specific responsibilities regarding your use of AI Content that you must fulfill as a condition of using the Services. You agree and acknowledge that you will never rely exclusively on AI Content for any important decision regarding your pet's health, safety, welfare, care, or behavior. You will always verify important information with qualified professional sources including veterinarians, certified animal behaviorists, or other appropriate professionals before taking action based on AI Content. You will seek immediate veterinary care for any emergency situation or concerning health symptom regardless of what Max tells you about urgency or severity. You will use AI Content as one information source among many to supplement your knowledge and inform your thinking but never as an authoritative source that you follow without independent verification or professional consultation. You will not submit queries designed to elicit dangerous or harmful guidance, to test Max's boundaries in ways that could result in harmful responses being generated, to circumvent safety features or manipulate Max into providing inappropriate responses, or otherwise to misuse the system in ways that could result in harmful outputs. You understand and accept that you control all decisions and actions regarding your pet's care, that AI Content is purely informational and advisory, that you bear sole responsibility for decisions you make, and that we accept no responsibility for outcomes resulting from how you choose to use information Max provides.

We provide AI Content and AI-powered features entirely without warranty of any kind. We make no warranty, representation, guarantee, assurance, or promise regarding the accuracy, completeness, timeliness, reliability, appropriateness, safety, or suitability of AI Content for any purpose whatsoever. We do not warrant that AI Content will be correct, that Max will understand your questions properly, that responses will be appropriate for your specific situation, that information will be current and up to date, that advice will be safe to follow, that guidance will prevent harm or produce beneficial outcomes, or that AI systems will function without error, interruption, or failure. All AI Content is provided strictly on an "as is" and "as available" basis with all faults and without warranty of any kind whether express, implied, statutory, or otherwise. Subject to the statutory liability preservation set forth in Section Thirteen below, we accept absolutely no liability whatsoever for any consequences arising from AI Content including but not limited to death, injury, illness, or suffering to any animal or pet, injury or harm to any person, veterinary bills or treatment costs, loss of companionship or emotional distress, delays in seeking professional care, worsened conditions from delayed or inappropriate treatment, incorrect information relied upon for decisions, inappropriate guidance followed to detriment, failures of Safety Features to identify risks or prevent harm, errors in Emergency Guidance urgency assessments, inaccuracies in Medical Intelligence information, or any other direct, indirect, consequential, special, incidental, exemplary, or punitive damages of any nature arising from your use of or reliance upon AI Content regardless of legal theory or whether we were advised of possibility of such damages.

Section Seven: Blog Content, Articles, Pawperlative Certification, and Editorial Information

This section addresses the substantial library of written content that we have created, curated, and published on the Website covering virtually every aspect of dog ownership, care, health, behavior, training, nutrition, and related topics. Our blog articles represent significant investment of time, effort, research, and expertise to create resources that we believe are valuable, informative, and helpful to dog owners. However, as with all content we provide, you must understand the limitations of these materials, the purposes for which they are intended, and the responsibilities that remain with you when using information from our articles to inform decisions about your pet.

We have created and published over one hundred fifty articles covering diverse topics related to dog ownership and care. These articles are researched using various sources including veterinary textbooks and reference materials, peer-reviewed veterinary literature, guidelines and recommendations from veterinary professional organizations, reputable online veterinary resources, input from veterinary professionals where available, and other credible sources of information about dog care and welfare. Our editorial process involves researching topics thoroughly, drafting content that explains concepts clearly and accessibly, reviewing and revising content for accuracy and clarity, and in many cases having content reviewed by individuals with subject matter expertise though not all articles receive such expert review. We have developed and implemented Pawperlative, our internal content quality certification system, which we apply to articles that meet our internal quality standards across various dimensions that we have defined. An article bearing the Pawperlative certification indicates that we have assessed it according to our criteria and determined it meets our quality thresholds, though you should understand the specific nature and limitations of this certification as explained below.

All Blog Content is subject to important limitations and qualifications that you must understand. First and most fundamentally, Blog Content provides general information intended for a general audience of dog owners and is not tailored to your specific pet's individual circumstances. Every dog is unique with individual health status, medical history, breed characteristics, age and life stage, personality and behavioral patterns, environmental circumstances, and other factors that affect what care and management approaches are appropriate. Information in our articles cannot and does not account for these individual variations, and guidance that is generally sound for most dogs may be inappropriate or even harmful for your specific pet depending on circumstances we cannot know. You bear responsibility for evaluating whether information in our articles is appropriate for your individual situation and for adapting general guidance to your specific circumstances or seeking professional input to ensure appropriateness.

Second, Blog Content may contain inaccuracies, errors, outdated information, or incomplete coverage of topics despite our efforts to research and review content carefully. We are not infallible, our research may miss important information or may rely on sources that themselves contain errors, veterinary knowledge and best practices evolve over time such that information that was accurate when we wrote an article may be superseded by newer findings or updated guidelines, and our editorial review process may fail to catch mistakes or omissions that should have been corrected before publication. When errors come to our attention we generally endeavor to correct them, but we cannot guarantee that all content is current, accurate, and complete at any given time. You should verify important information from our articles against other reliable sources and professional guidance before relying on it for significant decisions.

Third, Blog Content is not a substitute for professional veterinary advice, diagnosis, or treatment. Our articles can help you understand dog care concepts, learn about potential health issues or training approaches, prepare questions to ask your veterinarian, and become a more informed and capable dog owner, but articles cannot replace the professional judgment of a veterinarian who can examine your pet, review their complete medical history, order diagnostic tests when appropriate, and provide individualized professional recommendations based on all relevant factors. When our articles discuss health topics, behavior issues, training challenges, or any other matters that could significantly affect your pet's welfare, you should consult with appropriate professionals to obtain guidance specific to your situation rather than relying exclusively on general information from articles.

Fourth, information in our articles may have been generated or assisted by artificial intelligence systems as part of our content creation and editorial workflow. We have increasingly incorporated AI tools into various aspects of our content development process including research, drafting, editing, fact-checking, and quality review, though human oversight and final editorial judgment remains involved in content we publish. Where AI systems have contributed to content creation, all of the limitations of AI technology discussed in Section Six regarding potential for errors, outdated information, biases, and other issues apply equally to Blog Content. We believe AI can be a valuable tool in content creation when used responsibly with appropriate human oversight, but AI-assisted content creation introduces potential for errors or issues that might not arise with purely human-authored content, and you should be aware of this factor when evaluating our articles.

Pawperlative certification deserves specific explanation to ensure you understand what it does and does not signify. Pawperlative is an internal quality designation that we created, defined, administer, and apply according to our own criteria and judgment. When an article bears the Pawperlative certification, this means that we have assessed the article against our internal quality rubric covering factors such as factual accuracy based on our review of sources, clarity and accessibility of writing, comprehensiveness of coverage of the topic, proper citation and attribution of sources where applicable, appropriate caveats and qualifications regarding limitations of information, alignment with veterinary best practices and current knowledge to the extent we can assess, and overall usefulness and value to dog owners. We award Pawperlative certification based on our subjective judgment that an article meets our standards across these dimensions, applying criteria we have defined and using assessment processes we have established.

What Pawperlative certification explicitly does not mean or signify is the following. Pawperlative certification has no recognition, approval, endorsement, or validation from any external veterinary organization, professional association, regulatory body, or independent authority. No veterinary college, veterinary professional organization, animal welfare group, government regulator, or other external body has reviewed our certification criteria, validated our assessment process, or approved articles bearing the certification. Pawperlative certification does not indicate compliance with any external industry standards, professional guidelines, regulatory requirements, or established benchmarks because it is purely our internal system applying our own criteria. Pawperlative certification does not constitute a guarantee or warranty regarding the accuracy, completeness, safety, appropriateness, currency, or reliability of certified content because even content that meets our quality standards remains subject to all of the limitations discussed above regarding potential for errors, outdated information, and inapplicability to specific situations. Pawperlative certification does not create, enhance, or increase any liability on our part for certified content because we remain protected by all limitations of liability, disclaimers, and exclusions set forth throughout this Agreement regardless of whether content bears any certification or quality designation.

We maintain the right to award, modify, or withdraw Pawperlative certification at any time based on our assessment of whether articles continue to meet our standards, and we may update our certification criteria, change our assessment processes, or alter our approach to quality designation as we deem appropriate without notice or obligation. The presence or absence of Pawperlative certification on any article should not be interpreted as our judgment regarding how much you should rely on that article or whether certified content is more trustworthy than uncertified content, but rather simply as an internal indicator that we have applied our quality review process and determined that the article meets our current standards.

Subject to the statutory liability preservations set forth in Section Thirteen below, we accept absolutely no liability whatsoever for any consequences arising from your use of or reliance upon Blog Content including but not limited to any harm, injury, illness, suffering, or death to any animal or pet resulting from following care guidance, training advice, behavioral recommendations, nutritional suggestions, or any other information contained in our articles, veterinary problems or worsened conditions arising from reliance on health information in articles rather than seeking timely professional care, injuries to persons resulting from following training or handling guidance that proves inappropriate for a particular dog, property damage resulting from behavioral or management advice that proves unsuitable, factual inaccuracies or errors in articles that lead to poor decisions or harmful outcomes, outdated information that no longer reflects current veterinary knowledge or best practices but which you relied upon because you were not aware it had been superseded, incomplete information that omits crucial considerations necessary for safe and appropriate implementation of guidance, or any other direct, indirect, consequential, special, incidental, exemplary, or punitive damages arising from Blog Content regardless of whether such content bears Pawperlative certification or any other quality designation.

Section Eight: Statistical Information, Safety Claims, Testing Methodology, and Performance Representations

We publish various forms of statistical information, quantitative data, performance metrics, and comparative claims regarding our Services and AI system including safety testing results comparing Max's performance to other AI systems, effectiveness metrics for our Safety Features, success rates or outcomes associated with Emergency Guidance use, user satisfaction measurements, and similar quantitative representations. This section explains the basis for such claims, the limitations and qualifications that apply to statistical information, and the extent to which you may rely on such data when evaluating our Services. You should understand that all statistical information is subject to inherent limitations and should be interpreted with appropriate caution and context.

When we make claims such as "Max is twenty-seven percent safer than ChatGPT, Grok, and Perplexity for pet owners" or similar comparative safety assertions, these claims are based on specific testing methodologies we have designed and implemented to assess AI safety performance across relevant dimensions for pet care use cases. Our safety testing methodology combines scenario-based simulations where we develop specific pet care queries representing a range of topics, risk levels, and complexity, and we submit these standardized queries to Max and to comparison AI systems to evaluate their responses. We also conduct real-world stress testing where we analyze actual conversations users have had with Max to identify areas where safety features performed well or where improvements might be needed, and we test Max's performance across diverse pet care queries to evaluate factual accuracy, emotional tone appropriateness, risk awareness and response, alignment with veterinary best practices, and overall safety of guidance provided.

Every Max update undergoes multi-layer review before release including automated testing against our safety benchmarks, human review by AI Safety Engineers who examine responses to ensure they meet our standards, evaluation of changes to ensure they maintain or improve safety performance, and verification that all safety features continue functioning as intended. This testing is designed to ensure that updates enhance rather than degrade Max's capabilities and safety performance. Our comparative testing involves submitting identical or equivalent queries to Max and to other prominent AI systems, evaluating responses according to defined criteria covering safety dimensions relevant to pet care, scoring responses to enable quantitative comparison, and analyzing results to derive performance metrics such as the twenty-seven percent figure we reference in marketing materials.

However, you must understand the limitations and qualifications that apply to such testing results and statistical claims. Safety testing necessarily involves selection of specific scenarios to test, and the scenarios we choose affect results in ways that mean our testing cannot comprehensively represent all possible real-world use cases or all dimensions of safety. Testing is conducted at specific points in time using specific versions of AI systems, and AI systems from all providers are continuously updated such that performance characteristics can change over time, making test results potentially outdated as systems evolve. Comparative testing against other AI systems is subject to limitations in that we test other systems as they are configured for general public use rather than with any specialized configurations or safety features that might be available, we must construct queries in ways that are compatible with different systems' interfaces and limitations, and different systems may interpret identical queries differently leading to variation in responses that reflects interface and interpretation differences rather than pure performance differences.

Statistical safety metrics represent averages or aggregations across multiple test scenarios, and performance on specific individual scenarios may vary considerably around these average figures such that the average figure does not fully capture the range of performance. No testing methodology can predict performance in all possible real-world situations, and Max may perform better or worse in your specific use case than testing averages would suggest. Safety testing evaluates whether AI responses meet defined safety criteria, but these criteria necessarily involve judgment about what constitutes "safe" responses, and reasonable people might apply different standards or weight different factors differently when assessing safety. When we state that Max performed a certain percentage better on safety metrics, this does not mean he was more accurate that percentage of the time or that he provides some absolute quantified increment of safety, but rather that scoring of responses according to our methodology yielded differences of that magnitude for the specific scenarios tested.

All statistical information, data, metrics, and quantitative representations we provide are subject to the following general limitations and qualifications. Statistical data may be inaccurate due to errors in data collection, processing mistakes, flawed analysis methodologies, or incorrect calculations despite our efforts to ensure accuracy. Data may be outdated because statistics necessarily represent information collected at some point in the past, conditions may have changed since data collection, or we may not have updated published statistics to reflect the most current information. Data may be based on incomplete samples, limited datasets, or timeframes that do not fully represent the population or phenomenon being measured. Statistical methodologies involve choices about how to collect data, what to measure, how to analyze information, and how to present results, and different reasonable methodological choices could yield different results. Statistical information is often subject to multiple valid interpretations, and our interpretation or characterization of data may differ from interpretations others might reasonably draw. Statistical aggregations and averages can obscure important variations, outliers, or subgroup differences within the broader dataset that might be relevant to understanding the phenomenon being measured.

We do not independently verify all statistical information provided through the Services, particularly where we present data from third-party sources, research studies, or external references. We make reasonable efforts to use credible sources and to present information accurately, but we do not warrant that all statistics we present are correct, current, or properly interpreted. You acknowledge and agree that all statistical information including safety testing results, performance metrics, comparative claims, effectiveness data, and any other quantitative representations are provided strictly on an "as is" basis without warranty of accuracy, completeness, currency, or fitness for any particular purpose. Subject to the statutory liability preservations set forth in Section Thirteen below, we accept absolutely no liability whatsoever for decisions made in reliance on statistical information, financial losses resulting from reliance on data, actions taken based on metrics or quantitative claims, harm resulting from inaccurate or misleading statistics, or any other consequences arising from your use of or reliance upon statistical information of any kind regardless of the source, subject matter, or context in which such information is provided.

Section Nine: Regulatory Compliance, AI Classification, and Evolving Legal Framework

This section addresses our compliance with applicable legal and regulatory requirements, explains our classification under emerging AI regulatory frameworks, and describes the complex and evolving legal landscape in which we operate. Understanding our regulatory positioning and the limitations of our compliance capabilities is important context for understanding the overall legal framework governing your use of the Services.

dogAdvisor Max is classified as a limited-risk artificial intelligence system under the European Union AI Act and equivalent regulatory frameworks being developed in various jurisdictions. This classification reflects our assessment, based on the capabilities and intended uses of our AI system, that Max does not fall into high-risk categories defined by the EU AI Act such as AI systems used in medical devices, AI systems used for biometric identification, AI systems used in critical infrastructure, or AI systems that pose significant risks to health, safety, or fundamental rights requiring extensive conformity assessment procedures. Instead, Max falls into the limited-risk category which triggers specific transparency obligations rather than the extensive requirements applicable to high-risk systems. Specifically, as a limited-risk AI system we are required to ensure users are clearly informed that they are interacting with an AI system, to provide information about how the AI system works and its capabilities and limitations, to make appropriate information available regarding training data and methodologies, and to implement transparency practices that enable users to understand and appropriately use AI outputs.

We have prepared and published comprehensive documentation addressing these transparency obligations including our AI Safety Transparency Reports which detail Max's architecture, training approaches, safety features, performance testing, and limitations, Feature Safety Cards that provide detailed information about specific capabilities like Emergency Guidance, Medical Intelligence, and Safety Pre-Intents including how they function and what safety testing they have undergone, Max Generation Safety Cards that document each major version of Max and how its performance has evolved, and EU AI Act compliance statements published on our Pupdates page that specifically address our regulatory obligations and how we meet them. This documentation is made available to users and the public, is updated periodically to reflect system developments, and represents our good faith effort to provide the transparency that limited-risk AI system classification requires.

We have implemented practices designed to comply with GDPR Legislation as detailed in Section Four above, with transparency requirements under EU AI Act as detailed above, with consumer protection requirements applicable to free online services under UK and EU law, with electronic communications regulations governing cookies and tracking, with intellectual property laws protecting our proprietary materials while respecting third-party rights, and with other applicable legal requirements governing our business operations and service provision. However, you acknowledge and specifically agree that perfect regulatory compliance is not guaranteed and may not be possible in all circumstances for several important reasons that you must understand.

First, regulatory requirements applicable to AI systems, data protection, digital services, and related areas are extraordinarily complex, highly technical, and subject to substantial interpretation. The EU AI Act itself is a lengthy and detailed regulation with numerous requirements, definitions, and obligations that must be interpreted and applied to specific situations. GDPR is similarly complex with extensive requirements that interact with each other in complicated ways. Determining exactly what compliance requires in any specific situation often involves judgment calls about how to interpret regulatory language, how to apply general requirements to specific circumstances, and how to balance competing considerations when different provisions or principles point in different directions. Regulatory authorities themselves issue guidance that evolves over time as they gain experience interpreting and enforcing regulations, and earlier compliance approaches that seemed appropriate may be viewed differently as regulatory interpretation develops.

Second, regulatory frameworks applicable to AI systems are rapidly evolving with new requirements being introduced, existing requirements being amended, and regulatory guidance being updated frequently as regulators and policymakers grapple with how to govern emerging technologies whose capabilities and risks were not fully anticipated when original rules were written. The EU AI Act itself is new legislation that will be subject to implementing regulations, technical standards, and evolving interpretation as regulators gain experience applying it. We must adapt our practices as regulatory requirements develop, but we cannot anticipate all future requirements, and there will inevitably be periods where we are working to implement newly introduced or newly interpreted requirements that we were not previously subject to or were not previously aware applied in the way regulators have determined.

Third, technical limitations may affect our ability to comply with certain requirements. Some regulatory requirements may call for technical capabilities that do not yet exist or that cannot be implemented given the current state of technology. For example, requirements to explain AI decision-making processes face fundamental challenges given that large language models' internal reasoning is not fully transparent even to their developers. Requirements to guarantee certain outcomes may be impossible to fulfill given inherent limitations in AI predictability and reliability. Requirements to prevent all possible misuse may be impossible given that determined users can find ways around any safeguards. Where technical limitations prevent full compliance, we implement what compliance measures are feasible while acknowledging that we cannot meet requirements that exceed current technological capabilities.

Fourth, we operate as a small company with limited resources compared to large technology companies with extensive legal and compliance teams. While we take our legal obligations seriously and devote substantial attention to compliance, we cannot match the resources that much larger companies can deploy to navigate complex regulatory environments. We must make reasonable judgments about how to allocate limited resources across competing priorities including product development, safety improvements, operations, and compliance activities, and we cannot guarantee that our resource allocation produces perfect compliance across all requirements.

For all of these reasons, you acknowledge and expressly agree that while we endeavor to comply with applicable legal and regulatory requirements and have implemented substantial compliance measures, perfect compliance cannot be guaranteed in all circumstances. You specifically acknowledge and agree that regulatory non-compliance may occur due to complexity of requirements exceeding our interpretive capabilities, evolving regulatory standards outpacing our adaptation efforts, technical limitations preventing implementation of certain requirements, resource constraints limiting compliance activities, conflicts between different regulatory frameworks requiring judgment about how to prioritize, unclear or ambiguous requirements making it difficult to determine what compliance requires, or regulatory changes occurring faster than we can implement necessary adjustments. Subject to the statutory liability preservations set forth in Section Thirteen below, we accept no liability whatsoever for regulatory non-compliance beyond our reasonable control, for consequences of regulatory actions or enforcement proceedings against us, for fines or penalties imposed by regulatory authorities, for requirements to modify or cease operations to address compliance concerns, for impacts on service availability or functionality resulting from regulatory compliance needs, or for any other consequences arising from our inability to achieve perfect compliance with all applicable requirements in all circumstances.

We reserve the right to modify Services, implement new restrictions, withdraw features, or take other actions necessary or desirable to comply with regulatory requirements as they evolve, and you acknowledge that such modifications may affect functionality or availability of Services. You have no right to prevent or object to changes we make for regulatory compliance purposes, and such changes do not give rise to any claim, damages, or compensation rights. Our classification of Max as a limited-risk AI system represents our good faith assessment, but if regulatory authorities determine a different classification applies then we will adapt our practices accordingly and you acknowledge that such reclassification may necessitate changes to Services that you must accept as a condition of continued use.

Section Ten: Intellectual Property Rights, Content Ownership, and Third-Party IP Risk Management

This section addresses ownership of intellectual property in the Services and content, licenses granted to you for use of our materials, restrictions on your use of intellectual property, your licensing of content to us, and management of intellectual property risks including potential for AI-generated content to implicate third-party rights. Understanding these provisions is essential to understanding what you may and may not do with content you access through the Services and what risks may arise from using such content.

All Services content, features, functionality, technology, software code, algorithms, user interfaces, visual designs, text, graphics (unless graphic is an animated icon), logos, trademarks, images, videos, audio, datasets, models, documentation, and any other materials or intellectual property of any kind that we create, provide, make available, or use in connection with the Services are and remain the exclusive property of dendidSTUDIO Limited or our licensors from whom we have obtained necessary rights. All such materials are protected by UK and international copyright laws, trademark laws, patent laws, trade secret laws, database rights, design rights, and other intellectual property laws and treaties. Our ownership and our licensors' ownership of intellectual property is not affected by your use of the Services, and no ownership rights transfer to you through your access to or use of Services content.

Subject to your compliance with all terms of this Agreement, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services for personal, non-commercial purposes only. This license permits you to access the Website, interact with Max, read articles, use features and functionality we provide, and generally engage with the Services as intended for individual users. This license does not permit you to use the Services or Services content for commercial purposes, to copy or download content beyond what is necessary for personal use, to distribute content to others, to create derivative works from our content, to publicly display or perform our content, to use our content in any product or service you offer, to remove proprietary notices or attributions from content, to reverse engineer or decompile any software or technology underlying the Services, or to use the Services in any manner that violates the restrictions set forth in this Agreement.

You may not reproduce, copy, download, distribute, transmit, broadcast, display, sell, license, modify, create derivative works from, or otherwise exploit any Services content except as expressly permitted by this limited license. You may not systematically download content to create databases or collections, use automated tools to scrape or harvest content, frame or mirror any portion of the Services, deep-link to specific Services content without permission, or engage in any similar activity that extracts or redistributes substantial portions of Services content. These restrictions exist to protect our intellectual property rights and investment in creating content while still allowing you to use the Services for legitimate personal purposes.

You retain ownership of content you create and provide to us such as questions you ask Max, feedback you submit, or other materials you contribute, but you grant us a worldwide, non-exclusive, royalty-free, fully paid-up, transferable, sublicensable, perpetual, irrevocable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such content in connection with operating, providing, improving, promoting, and researching the Services. This license is necessary to enable us to process your queries through Max's AI system, to analyze conversations for safety and quality assurance, to use aggregated and pseudonymized data for AI training and research, to display your contributions if you submit content to public-facing features, to create safety reports and case studies using pseudonymized examples from actual use, and to generally operate and improve the Services using insights from how users interact with them. This license survives termination of your use of the Services, meaning we retain rights to use content you provided even after you stop using the Services, though we will typically use such content only in aggregated or pseudonymized forms that do not identify you individually.

You represent and warrant that any content you provide to us does not infringe any third-party intellectual property rights, privacy rights, or other rights, and that you have all necessary rights and permissions to grant us the license described above. If you submit content that you do not have rights to or that infringes third-party rights, you may be subject to liability under applicable laws and to claims from affected rights holders, and you agree to indemnify us for any claims arising from your submission of infringing content.

You acknowledge and expressly agree that AI-generated content, including content Max produces in response to your queries and content that may have been used in creating our articles or other materials, may inadvertently reproduce, paraphrase, substantially derive from, or otherwise implicate third-party copyrighted works, proprietary information, or other intellectual property. This risk arises from fundamental characteristics of how AI systems work. Large language models are trained on vast datasets that include enormous amounts of text from books, articles, websites, and other sources, some of which may be copyrighted material. The models learn patterns, phrases, concepts, and relationships from this training data and use what they learned to generate new text in response to queries. While the models do not store or retrieve training data verbatim and do not have databases of copyrighted works they quote from, the generated text can sometimes resemble or replicate passages from training data sources in ways that might raise copyright or other intellectual property concerns.

We cannot guarantee the originality or intellectual property clearance of any content generated through the Services. We do not and cannot pre-screen all AI-generated content for potential intellectual property issues because the volume of content is enormous and because detecting similarity to all possible sources in all possible copyrighted works is technically infeasible. We do not make any warranty, representation, or guarantee that AI Content or Blog Content or any other Services content is free from intellectual property encumbrances, does not infringe third-party rights, is safe for you to use without risk of claims, or has been cleared from an intellectual property perspective. You acknowledge that use of content from the Services may expose you to intellectual property infringement claims, copyright strikes, DMCA takedown notices, demands for licensing fees or royalties, cease and desist letters, or litigation from rights holders who believe their works have been used without authorization.

By using Services content, you expressly acknowledge and accept all risks related to potential intellectual property issues including that you may encounter content that infringes third-party intellectual property rights, that your use of such content may result in claims against you personally, that we provide no warranty regarding intellectual property clearance, that you are solely responsible for ensuring lawful use of any content you obtain from Services, that you should independently verify originality and clearance before using Services content in any context where intellectual property claims could arise, and that you bear all risk of intellectual property claims related to your use of Services content. You agree to indemnify, defend, and hold harmless dendidSTUDIO Limited, our directors, officers, employees, and contractors against all claims, demands, damages, losses, costs, and expenses including legal fees arising from or relating to intellectual property infringement claims related to your use of Services content, copyright or trademark or patent or other proprietary rights violations associated with your use of content, your reproduction or distribution or modification of Services content in ways that implicate intellectual property rights, any third-party allegations of content similarity or unauthorized use, and any legal proceedings, settlements, damages awards, or other costs arising from intellectual property claims related in any way to your use of Services content.

Subject to the statutory liability preservations set forth in Section Thirteen below, we accept absolutely no liability whatsoever for any intellectual property infringement by AI Content or Blog Content or any other Services materials, copyright strikes or DMCA takedown notices affecting your use of content, licensing fees or royalty demands from rights holders, legal proceedings or injunctions related to content, revenue loss or platform suspension or business interruption due to intellectual property issues, reputational harm from involvement in intellectual property disputes, costs of defending intellectual property claims or paying settlements or judgments, or any other consequences arising from intellectual property issues related to Services content regardless of whether we were aware of any potential issues.

However, we have implemented a voluntary intellectual property issue notification and response protocol under which we commit to taking certain actions if users identify potential intellectual property problems with Services content and provide proper notification to us. This protocol is designed to demonstrate good faith and to provide a mechanism for addressing identified issues, though it does not create or imply any liability on our part for intellectual property issues or any obligation beyond what is specifically described below. If you identify content generated by Max or published in our articles that you believe infringes intellectual property rights or inappropriately reproduces third-party copyrighted material, you may notify us by simultaneously emailing BOTH of the following addresses: hello@dogadvisor.dog AND deni.d@dogadvisor.dog. Your notification must include the following information: specific identification of the content you believe is problematic including exact quotation or description sufficient for us to locate it, identification of the original copyrighted work or proprietary material you believe has been infringed including title, author, publisher, URL if online, or other information sufficient for us to identify the original work, explanation of why you believe infringement has occurred including description of substantial similarity or reproduction or other basis for concern, your contact information including email address where we can communicate with you regarding the issue, and a good faith statement that you believe the content infringes intellectual property rights.

Upon receiving proper notification that simultaneously reaches both required email addresses and includes all required information, we will promptly investigate the identified issue by reviewing the allegedly infringing content and comparing it to the identified original work, assessing whether a legitimate intellectual property concern exists, consulting with legal advisors or intellectual property specialists if necessary for complex issues, and determining what action if any is appropriate to address the concern. If we determine that a legitimate issue exists, we will take action within our reasonable power which may include removing or modifying the allegedly infringing content, implementing additional filters or controls to reduce likelihood of similar issues in future AI outputs, adjusting AI training or fine-tuning to address identified patterns of problematic output, or taking other measures we deem appropriate based on the specific circumstances. Our obligation extends only to reasonable remedial efforts following proper dual-address notification and good faith investigation of identified concerns. We make no commitment or guarantee regarding outcomes, timing, or effectiveness of remedial measures, and we retain sole discretion regarding what actions if any to take in response to notifications.

Our notification protocol response obligations explicitly do not include and do not create any liability, warranty, obligation to compensate, or admission of fault regarding past infringement that occurred before notification, ongoing damages or consequences of past infringement, intellectual property issues we are not notified about through the dual-notification protocol, issues identified through notification to only one email address rather than simultaneous notification to both required addresses, patterns or categories of issues beyond the specific content identified in a notification, prevention of all similar issues in the future despite our efforts to improve systems, or compensation or damages or remedies of any kind beyond our commitment to investigate and take reasonable remedial action when properly notified. Notification to only one email address does not trigger our response obligations under this protocol, and we may but are not obligated to respond to single-address notifications. This notification protocol is a voluntary service we provide to enable reporting of intellectual property concerns and to demonstrate good faith commitment to addressing identified issues, but it does not create any legal obligations or liabilities beyond what is expressly stated above, and all liability exclusions and limitations set forth throughout this Agreement remain in full force and effect regardless of this notification protocol.

Section Eleven: User Responsibilities, Prohibited Conduct, and Acceptable Use Standards

This section establishes your obligations and responsibilities as a user of the Services, defines prohibited activities that you may not engage in, and sets forth standards for acceptable use. Compliance with these provisions is a material condition of your right to access and use the Services, and violation of these provisions may result in immediate suspension or termination of your access without notice and without prejudice to any other rights or remedies we may have.

You agree and acknowledge that you will use the Services only in compliance with all applicable laws, statutes, regulations, ordinances, and rules of any jurisdiction that may apply to your use including but not limited to laws governing data protection and privacy, laws regulating online conduct and acceptable content, intellectual property laws protecting copyrighted works and trademarks, laws governing animal welfare and veterinary practice, consumer protection laws and regulations, and any other legal requirements that may govern your activities or conduct in connection with the Services. You represent and warrant that your use of the Services does not and will not violate any applicable legal requirement, and you accept sole responsibility for ensuring that your use remains lawful at all times.

You specifically agree that you shall not engage in any of the following prohibited activities under any circumstances. You shall not use the Services for any unlawful purpose or in furtherance of any illegal activity or in any manner that violates applicable laws or regulations. You shall not interfere with, disrupt, damage, impair, or attempt to gain unauthorized access to the Services, to our systems, servers, networks, or infrastructure, to other users' accounts or data, or to any computer systems or networks connected to the Services through hacking, password mining, brute force attacks, denial of service attacks, or any other means. You shall not use any automated means, tools, bots, scrapers, spiders, crawlers, or similar technologies to access the Services, to extract or download content, to monitor or copy materials, or to perform any similar activity without our express prior written consent, and any use of automated tools without permission constitutes a material breach of this Agreement. You shall not transmit, upload, post, email, or otherwise make available any viruses, worms, trojan horses, time bombs, corrupted files, malware, spyware, malicious code, or any other harmful computer software or code designed to damage, interfere with, intercept, or expropriate any system, data, or personal information. You shall not collect, harvest, scrape, or compile information about other users of the Services without their express consent including email addresses, names, personal information, or usage patterns. You shall not impersonate any person or entity, falsely state or misrepresent your identity or affiliation with any person or entity, or otherwise engage in deceptive practices regarding your identity or the source of communications or content. You shall not upload, transmit, distribute, post, or otherwise make available any content or material that is illegal, harmful, threatening, abusive, harassing, defamatory, libelous, vulgar, obscene, invasive of privacy, hateful, or racially or ethnically or otherwise objectionable, that promotes violence or discrimination, that contains explicit or graphic descriptions of sexual acts, that exploits or harms or attempts to exploit or harm minors in any way, or that otherwise violates standards of acceptable conduct. You shall not engage in any activity that could disable, overburden, damage, or impair the proper functioning of the Services or interfere with any other user's ability to use and enjoy the Services including flooding the system with excessive requests, attempting to overwhelm servers or networks, engaging in activity that consumes excessive computational resources, or any similar conduct that degrades service quality or availability for others.

You specifically agree that you shall not attempt to manipulate, exploit, or abuse Max's AI system in harmful ways. You shall not submit queries designed to elicit guidance on activities that could cause harm to animals or to humans, to request information about toxic substances or dangerous materials for harmful purposes, to solicit advice that could lead to unsafe or harmful outcomes if followed, to circumvent or bypass safety protocols, safety intents, content filters, or protective guardrails we have implemented, to test Max's boundaries or limitations for purposes of finding exploits or generating inappropriate content, to engage in adversarial testing or red-teaming without authorization, to manipulate Max into providing responses inconsistent with his safety principles or alignment frameworks, or to otherwise misuse the AI system in ways that could result in harmful outputs being generated or that undermine the safety measures we have implemented. While we have implemented Safety Intent Recognition systems and other safeguards designed to identify and block harmful queries, these systems are not perfect and may fail to detect all inappropriate requests, and you remain fully responsible for the appropriateness of queries you submit regardless of whether our systems successfully identify and block harmful requests. Your submission of inappropriate queries constitutes a violation of this Agreement even if our systems fail to prevent the submission or fail to refuse a response.

You shall not use the Services or Services content for commercial purposes without our express written permission. Commercial uses include but are not limited to using AI Content or Blog Content in products or services you offer to others, reselling or redistributing Services content, using Services content in connection with commercial websites or applications, using insights or information from the Services in commercial consulting or advisory services, creating commercial derivative works based on Services content, or otherwise exploiting Services content for financial gain or business advantage. If you wish to use Services or Services content for commercial purposes, you must contact us to discuss licensing arrangements, and any commercial use without proper license constitutes infringement of our intellectual property rights and breach of this Agreement.

You shall not reverse engineer, decompile, disassemble, or attempt to discover the source code, algorithms, or underlying technical implementation of any software, models, or technology comprising or underlying the Services. You shall not attempt to extract training data from Max's AI models, to recreate or replicate our AI systems, to train competing AI models using outputs from our Services, or to otherwise use the Services to develop competing or derivative AI products or services. Such activities violate our intellectual property rights and constitute breach of this Agreement.

Section Twelve: Warranty Disclaimers and Service Provision Terms

This section comprehensively addresses the warranties we do and do not make regarding the Services, establishes that Services are provided on an "as is" and "as available" basis, and ensures you understand that we disclaim all warranties to the maximum extent permitted by law while preserving only those warranties that UK law absolutely requires be preserved. Understanding these disclaimers is essential to understanding what you may and may not expect from the Services and what legal protections you do and do not have regarding service quality and performance.

The Services, including all AI Content, Blog Content, Safety Features, statistical information, software, technology, functionality, features, content, materials, information, and any other aspect of what we provide, are provided strictly and exclusively on an "AS IS" and "AS AVAILABLE" basis with all faults, defects, and shortcomings and without warranties, representations, guarantees, assurances, or promises of any kind whatsoever whether express or implied, whether arising by law or by custom or usage of trade or by course of dealing. This means you receive the Services exactly as they exist at any given time with whatever capabilities, limitations, problems, or issues may be present, and we make absolutely no commitment that Services will meet any particular standards of quality, reliability, accuracy, or suitability beyond what we expressly state in this Agreement.

To the fullest extent permitted by applicable law, we expressly disclaim and exclude all warranties of any kind including but not limited to any warranties of merchantability, satisfactory quality, or that Services are of merchant quality suitable for ordinary purposes. We expressly disclaim and exclude any warranties that Services are fit for any particular purpose whether general or specific, whether that purpose has been disclosed to us or not, and whether Services were selected with that purpose in mind or not, and we make no representation that Services are suitable for your intended use or will meet your specific requirements or expectations or needs. We expressly disclaim and exclude any warranties regarding accuracy, completeness, reliability, timeliness, correctness, or appropriateness of any content, information, data, or guidance provided through the Services, and we make no commitment that AI Content or Blog Content or any other information will be accurate, complete, current, error-free, or suitable for reliance. We expressly disclaim and exclude any warranties regarding uninterrupted, timely, secure, or error-free operation of the Services, availability of the Services at all times or any particular time, and absence of downtime, outages, or service interruptions, and we make no promise that you will be able to access Services whenever you wish or that Services will function without interruption or degradation. We expressly disclaim and exclude any warranties that Services are free from harmful components, viruses, malware, security vulnerabilities, bugs, or defects, and we make no guarantee regarding the security of Services or safety of your data or device when using Services.

We expressly disclaim and exclude any warranties of non-infringement of third-party intellectual property rights or other third-party rights, and we make no commitment that Services content is free from intellectual property encumbrances or that your use of Services will not result in claims of infringement. We make no warranty that defects, errors, bugs, inaccuracies, or problems in the Services will be corrected, that we will provide updates or improvements, that maintenance will occur on any schedule, or that any particular level of support or service will be maintained. We make no warranty that the Services will be compatible with your specific devices, browsers, operating systems, network configurations, or technical environment, and we make no commitment to support any particular technologies or platforms or to ensure cross-platform compatibility.

Where you are a consumer within the meaning of UK consumer protection legislation, nothing in these warranty disclaimers is intended to or shall exclude or limit your statutory rights under the Consumer Rights Act 2015, the Consumer Protection Act 1987, the Consumer Protection from Unfair Trading Regulations 2008, or other consumer protection laws that provide non-excludable protections. However, you acknowledge and agree that these statutory protections are limited in scope and do not provide guarantees regarding all aspects of service quality or performance, that consumer protection laws provide lower standards for free services than for paid services reflecting that free services involve no payment and thus lower reasonable expectations, that statutory consumer rights do not override the inherent limitations of AI technology or eliminate risks associated with using AI-generated content, and that statutory protections do not prevent us from disclaiming warranties to the maximum extent permitted by applicable consumer protection legislation. To the extent any provision of these warranty disclaimers is held invalid or unenforceable as applied to consumers under consumer protection laws, such provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable while preserving as much of its intended protective effect as possible, and all other provisions shall remain in full force and effect.

You expressly acknowledge and agree that free services such as ours operate under different standards and expectations than paid commercial services. When you pay for services, you reasonably expect certain minimum quality standards, performance levels, and accountability if services fail to meet commitments. When services are provided entirely free of charge with no payment required and no revenue generated from your use, reasonable expectations are necessarily lower because the provider has not received compensation that would justify extensive liability exposure or warranty obligations. Courts recognize this distinction and apply proportionality when assessing what warranties and quality standards should apply to free services versus paid services. Your use of our Services with full knowledge that they are provided free of charge means you acknowledge and accept that warranty protections, quality expectations, and provider accountability are appropriately limited compared to paid commercial services, and this free service context is relevant and material to interpretation of these warranty disclaimers and to assessment of their fairness and reasonableness.

Section Thirteen: Limitation of Liability, Damages Caps, and Statutory Liability Preservation

This section establishes comprehensive limitations on our liability for various categories of damages, claims, and losses that might arise from your use of the Services, while preserving specific categories of non-excludable statutory liability that UK law requires be preserved. This section represents a carefully balanced approach designed to provide us with maximum legitimate protection from liability while respecting mandatory UK legal requirements that certain types of liability cannot be excluded regardless of contractual provisions. You should read this section with particular care as it directly affects what remedies and compensation you may or may not be entitled to in various circumstances.

First and of critical importance, nothing in this Agreement excludes or limits our liability for circumstances where UK law prohibits exclusion or limitation of liability. Specifically, nothing in this Agreement excludes or limits our liability for death or personal injury caused by our negligence where negligence means breach of duty of care owed to you resulting directly in death or personal injury. Nothing in this Agreement excludes or limits our liability for fraud or fraudulent misrepresentation committed by us. Nothing in this Agreement excludes or limits any other liability that applicable UK law specifies cannot be excluded or limited by contract. These preservations of statutory liability are mandatory requirements under UK law and we do not attempt to exclude or limit these categories of liability.

However, you must understand the scope and limitations of what these statutory liability preservations actually cover. The preservation of liability for death or personal injury caused by our negligence applies only where our direct negligence in the ordinary sense of that term, meaning our failure to exercise reasonable care in circumstances where we owe a duty of care, directly causes death or personal injury to you or to others for whom we owe duty of care. This preservation does not apply to situations where you experience harm as a result of your own decisions or actions taken after receiving information from the Services, where your use of AI Content or Blog Content leads to decisions that produce harmful outcomes, where you choose to follow guidance from Max rather than seeking professional advice and that choice leads to harm, where you delay seeking professional care based on information from Services and that delay worsens outcomes, or where any intervening decision or action by you or others breaks the causal chain between any potential negligence by us and the ultimate harm. The preservation of liability for fraud applies only where we intentionally make false representations knowing them to be false or with reckless disregard for their truth with intent to deceive and with the result that you rely on such false representations to your detriment, and this preservation does not apply to allegations that information from Services was inaccurate or that AI Content was wrong or that claims we made were overstated unless such inaccuracies or overstatements rise to the level of actual fraud involving intentional deception.

Subject to and except for the statutory liability preservations described above, and to the maximum extent permitted by applicable law, we exclude and disclaim all liability whatsoever for any and all categories of damages, losses, claims, injuries, and harms of any nature whether arising in contract, tort including negligence, strict liability, misrepresentation, breach of statutory duty, or under any other legal theory or cause of action. The following categories of liability exclusion apply comprehensively and cumulatively, meaning each category provides independent grounds for exclusion of liability and all categories apply simultaneously to provide maximum protection.

We accept no liability whatsoever for any harm, injury, illness, suffering, or death to any animal or pet of any kind including but not limited to your dog, other dogs, cats, or any other animals. This exclusion applies regardless of whether harm results from reliance on AI Content or Blog Content, from following guidance or recommendations from Max, from delays in seeking professional veterinary care based on information from Services, from Emergency Guidance failing to recognize urgency or from incorrectly assessing risk level, from Medical Intelligence providing inaccurate information about medications or diseases or treatments, from incorrect training or behavior advice causing injury, from nutritional guidance being inappropriate for a particular pet, or from any other connection between Services use and pet harm. This exclusion extends to veterinary bills and treatment costs, medication expenses, diagnostic testing costs, surgery costs, hospitalization expenses, ongoing care costs for chronic conditions, rehabilitation expenses, alternative medicine or therapy costs, euthanasia costs, cremation or burial costs, costs of emergency transport to veterinary facilities, costs of replacing service animals or working dogs, economic losses from loss of breeding animals or working animals, loss of companionship or emotional distress from loss of or harm to pets, and any other financial, emotional, or intangible losses related to harm to animals.

We accept no liability whatsoever for any injury, illness, harm, or adverse effects to any person of any kind. While the statutory preservation discussed above protects liability for death or personal injury caused by our direct negligence, this general exclusion applies in all circumstances where that narrow statutory exception does not apply including but not limited to situations where injury results from your decisions or actions rather than our direct negligence, where persons are injured by animals whose behavior or care was influenced by guidance from Services, where persons suffer emotional or psychological distress from loss of or harm to pets where such harm related to Services use, where persons experience stress, anxiety, or mental health effects from emergency situations involving pets, or where persons are harmed in any way that does not constitute death or personal injury caused by our direct negligence in the narrow statutory sense of that preservation.

We accept no liability whatsoever for any financial, economic, commercial, or business losses of any kind including but not limited to direct financial losses, loss of income or revenue or profits, loss of business or business opportunities, loss of contracts or business relationships, loss of anticipated savings or benefits, loss of goodwill or business reputation, economic damages of any nature, costs of substitute or replacement services, costs of procuring alternative services, costs of correcting or addressing problems, costs of recovering from harm or implementing remedial measures, wasted expenditures or costs incurred in reliance on Services, investment losses, trading losses, or any other form of financial or economic harm regardless of how such losses arise or what activities or decisions lead to them.

We accept no liability whatsoever for any consequences arising from your use of or reliance upon AI Content regardless of the nature of that content or the circumstances in which it was provided. This exclusion encompasses liability for AI Content that is factually incorrect or incomplete, AI Content that is misleading or inappropriately confident, AI Content that is outdated or superseded by more current information, AI Content that is inappropriate for your specific situation despite being generally sound, AI Content that omits crucial qualifications or warnings, Emergency Guidance that incorrectly assesses urgency of situations, Emergency Guidance that fails to identify emergency conditions, Medical Intelligence that provides inaccurate information about medications or diseases, Medical Intelligence that fails to account for individual pet factors or contraindications, Safety Features that fail to detect risks or prevent harmful guidance, AI systems that generate harmful guidance despite our safety measures, delays in seeking professional care resulting from reliance on AI guidance, decisions you make based on AI outputs that produce harmful outcomes, or any other consequences of AI Content regardless of whether such content was generated through Emergency Guidance, Medical Intelligence, Safety Pre-Intents, or standard conversation features.

We accept no liability whatsoever for any consequences arising from your use of or reliance upon Blog Content, statistical information, safety claims, testing results, or any other non-AI content we provide through the Services. This exclusion encompasses liability for inaccuracies, errors, or omissions in articles, for outdated information that no longer reflects current knowledge or best practices, for guidance that is inappropriate for particular situations despite being generally sound, for statistical information that is incorrect or misleadingly presented, for safety testing claims that do not accurately represent performance across all scenarios, for comparative claims about Max's safety that prove not to hold in your specific use case, for Pawperlative certification that proves to have been awarded to content containing errors, or for any other consequences of relying on non-AI content we publish or provide.

We accept no liability whatsoever for any technical issues, system failures, service interruptions, or availability problems of any kind including but not limited to downtime or unavailability of Services, degraded performance or slow response times, errors or bugs in software or systems, failures of Safety Features to function properly, data loss or corruption or deletion, security breaches or unauthorized access to data, failures of cookie consent systems or privacy controls, inability to access Services when desired, loss of content or settings or configurations, incompatibility with your devices or systems, or any other technical problems or system failures regardless of cause or duration or impact.

We accept no liability whatsoever for any consequences arising from third-party actions, third-party content, third-party services, or third-party systems including but not limited to actions or omissions by Hotjar or other service providers we use, failures or breaches by third-party service providers, content or information from third-party sources that we reference or rely upon, links to external websites or resources, actions of other users of the Services, veterinary advice or treatment provided by veterinarians you consult, or any other third-party involvement in circumstances related to your use of Services.

We accept no liability whatsoever for any data protection, privacy, or GDPR-related issues except to the extent such liability arises from our direct negligence as preserved in the statutory liability preservation above. This exclusion encompasses liability for data breaches or unauthorized access to data, failures of security measures that we have implemented, regulatory fines or penalties or enforcement actions, violations of your rights under GDPR Legislation, failures of cookie consent or privacy preference systems, inadvertent data collection or processing, sharing of data with inappropriate parties, data being retained longer than intended, inability to exercise GDPR rights fully, or any other data protection or privacy issues.

We accept no liability whatsoever for any intellectual property issues related to Services content including but not limited to AI Content or Blog Content that infringes third-party copyrights or other intellectual property rights, your use of Services content that results in claims against you, DMCA takedown notices or copyright strikes, demands for licensing fees or royalties, legal proceedings for intellectual property infringement, revenue loss or business interruption from intellectual property issues, platform penalties or suspensions, reputational harm from intellectual property disputes, or any other intellectual property-related consequences except to the extent we have voluntarily assumed specific limited response obligations under our notification protocol described in Section Ten.

We accept no liability whatsoever for any regulatory compliance issues, regulatory actions, regulatory changes, or consequences of regulatory requirements including but not limited to non-compliance with GDPR or other data protection regulations, non-compliance with EU AI Act or other AI regulations, non-compliance with consumer protection or advertising standards laws, regulatory investigations or enforcement proceedings, fines or penalties or sanctions imposed by regulatory authorities, requirements to modify or cease operations, impacts on service availability from regulatory compliance, or any other consequences of regulatory matters.

We accept no liability whatsoever for any indirect, consequential, special, incidental, exemplary, or punitive damages of any nature regardless of how they arise. Even in circumstances where direct damages might be recoverable subject to other limitations in this section, indirect and consequential damages are excluded entirely. This means we are not liable for damages that arise as indirect or downstream consequences of any breach or wrongdoing even if such damages were reasonably foreseeable, for lost profits or business interruption that results indirectly from any failure of Services, for special damages unique to your particular circumstances, for incidental damages that arise coincidentally from any breach, for exemplary damages intended to make an example or send a message, for punitive damages intended to punish wrongdoing, or for any other non-direct damages regardless of their nature or cause.

In addition to all of the categorical exclusions of liability described above, our total aggregate liability for all claims, demands, damages, losses, costs, and expenses of any kind arising from or relating to the Services, to this Agreement, to your use of Services, to our performance or non-performance of obligations, or to any other matter connected with our relationship or these Services, regardless of the form of action, the legal theory or cause of action asserted, the nature of the claims, the number of claimants, the time period over which claims arise, whether claims are brought individually or on any collective or representative basis, or any other factor, shall not exceed the amount of TWO THOUSAND FIVE HUNDRED POUNDS STERLING (£2,500.00). This liability cap applies to all claims in aggregate rather than per claim, meaning if multiple claims arise or if claims arise over time, our total liability across all such claims shall not exceed £2,500.00 cumulatively. This liability cap applies regardless of whether it is alleged that remedies have failed of their essential purpose, regardless of whether you incurred damages exceeding this amount, and regardless of any other circumstances. This liability cap reflects and is justified by multiple considerations including that Services are provided entirely free of charge with no payment required and no revenue generated from your use, that we are classified as a limited-risk AI system under applicable regulatory frameworks, that we have implemented extraordinary safety measures that exceed industry standards, that proportionality requires that liability exposure for free services be limited compared to paid commercial services, and that unlimited liability exposure would make it impossible to continue providing free access to Services and would require either charging fees or ceasing operations.

The statutory liability preservations set forth at the beginning of this section are exceptions to the liability exclusions and limitations described above, meaning that where death or personal injury is caused by our negligence or where fraud has occurred, the exclusions and cap do not apply to that specific liability. However, in all other circumstances, all exclusions and limitations apply with full force and effect cumulatively and simultaneously to provide maximum protection.

Section Fourteen: Mandatory Arbitration, Class Action Waiver, and Dispute Resolution Procedures

This section establishes binding arbitration as the exclusive method for resolving disputes between us, waives the right to participate in class actions or collective proceedings, and sets forth detailed procedures governing how disputes must be handled. You should read this section carefully as it significantly affects your legal rights including your right to have disputes heard in court and your right to participate in class proceedings. While the enforceability of mandatory arbitration clauses and class action waivers varies across jurisdictions and particularly faces limitations under UK law which does not traditionally favor mandatory arbitration to the same extent as some other legal systems such as United States law, we include these provisions to provide maximum protection to the extent enforceable and to preserve alternative grounds for limiting liability even if certain provisions prove unenforceable in specific contexts.

You and dendidSTUDIO Limited mutually agree that any and all disputes, claims, controversies, or disagreements of any kind or nature arising out of or relating to this Agreement, to the Services, to your use of the Services, to our provision of Services, to any alleged breach of this Agreement, to any privacy or data protection issues, to any intellectual property issues, to any consumer protection matters, to any representations or omissions, to any interactions you have with Max or content you receive from the Services, to any harm or damages you allege you have suffered, to the formation, validity, interpretation, performance, or enforcement of this Agreement, or to any other matter connected in any way with our relationship or with the Services, shall be resolved exclusively through binding individual arbitration conducted in accordance with the provisions set forth below rather than through litigation in courts. This agreement to arbitrate is intended to be interpreted broadly to encompass all possible disputes that could arise between us, and any uncertainty about whether a particular dispute falls within the scope of the arbitration agreement shall be resolved in favor of arbitration.

The arbitration shall be conducted in London, England, in the English language, under the rules of the London Court of International Arbitration (LCIA) or such other arbitration rules as we may agree, by a single arbitrator mutually acceptable to both parties or, if the parties cannot agree on an arbitrator, appointed according to the applicable arbitration rules. The arbitrator shall have authority to grant any remedy or relief that a court of competent jurisdiction could order or grant including specific performance of obligations, injunctive relief, and awards of monetary damages, and the arbitrator shall apply the substantive law of England and Wales including without limitation applicable statutory provisions, case law precedents, and the terms of this Agreement. The arbitrator shall apply the same standards and limitations on liability that would apply in court, and particularly the statutory liability preservations, exclusions of liability, and damages cap set forth in Section Thirteen above shall be fully binding in arbitration exactly as they would be in litigation. The arbitrator shall be bound by the terms of this Agreement and may not alter, amend, or disregard any provision of this Agreement except where the arbitrator determines that a specific provision is invalid or unenforceable under applicable law, in which case the severability provisions of this Agreement shall apply.

The arbitration shall be confidential unless otherwise required by law or unless both parties agree otherwise. Neither party may disclose the existence of the arbitration, any documents exchanged or produced in connection with the arbitration, testimony given during arbitration proceedings, or the outcome of the arbitration except as necessary to enforce an arbitration award or as required by legal or regulatory obligations or as necessary to defend against collateral challenges to the arbitration. This confidentiality provision is intended to protect both parties' interests in maintaining privacy of dispute resolution proceedings and preventing reputational harm that could arise from public disclosure of disputes.

Each party shall bear its own costs and expenses of participating in arbitration including legal fees, costs of preparing and presenting evidence, expert witness fees, costs of travel and accommodation, and similar costs and expenses, except that the arbitrator shall have authority to award costs to the prevailing party to the extent provided by applicable law or arbitration rules. The parties shall share equally the fees and expenses of the arbitrator and the costs of the arbitration process itself including administrative fees charged by the arbitration institution, unless the arbitrator determines that circumstances warrant a different allocation of such costs.

The arbitrator's award shall be in writing, shall include findings of fact and conclusions of law, shall explain the basis for the award, and shall be final and binding on the parties subject only to limited grounds for judicial review available under applicable arbitration law. The arbitrator's award may be entered and enforced as a judgment in any court of competent jurisdiction. By agreeing to arbitration, you acknowledge and agree that you are waiving your right to have disputes heard by a judge or jury, waiving your right to appeal except on the very limited grounds available under arbitration law, and accepting that arbitration provides the exclusive mechanism for resolving disputes.

In addition to agreeing to arbitration, you expressly and unconditionally waive any right to participate in any class action, collective action, representative action, consolidated proceeding, or any other form of joint or multi-party dispute resolution against dendidSTUDIO Limited. You agree that any dispute you have with us shall be brought, litigated, arbitrated, and resolved on an individual basis only, and you may not serve as a plaintiff or class member or representative in any purported class, collective, or representative proceeding against us. You may not consolidate your individual dispute or arbitration with disputes of any other persons or entities. This class action waiver is intended to ensure that disputes are resolved individually based on the specific facts and circumstances of each user's situation rather than through collective proceedings that may not adequately account for individual variations and that may expose us to disproportionate liability based on aggregation of many individual claims.

If you initiate arbitration, you must first provide written notice of the dispute to dendidSTUDIO Limited at the email address hello@dogadvisor.dog AND deni.d@dogadvisor.dog and must include in that notice your name and contact information, a description of the nature and basis of your claim, a statement of the relief you seek, and a good faith effort to explain your position and the facts supporting your claim. Upon receiving your notice, we will have sixty days to investigate the matter, consider your position, and attempt to resolve the dispute informally before any formal arbitration proceeding commences. You agree not to commence arbitration during this sixty-day informal resolution period. Similarly, if we have a dispute with you, we will provide written notice to you describing our claim before commencing arbitration, and we will allow you sixty days to respond and attempt informal resolution. This pre-arbitration notice and negotiation requirement is intended to encourage early resolution of disputes and to avoid unnecessary arbitration costs and burdens where disputes can be resolved through direct communication.

We acknowledge that mandatory arbitration clauses and class action waivers face certain limitations under UK law and may not be fully enforceable in all circumstances, particularly where consumers are involved or where such provisions are deemed unfair under the Consumer Rights Act 2015 or the Unfair Contract Terms Act 1977. UK courts have traditionally been less receptive to mandatory arbitration clauses than courts in some other jurisdictions, and English law recognizes the right to access courts as a fundamental right that cannot always be contracted away. However, we include these arbitration and class action waiver provisions because they may be enforceable in certain contexts, because they provide an alternative ground for limiting our liability exposure even if other provisions prove insufficient, because they may be relevant to disputes involving users in jurisdictions outside the UK where mandatory arbitration is more readily enforced, because they establish a framework for dispute resolution that could be valuable even if not strictly mandatory, and because courts often give effect to portions of challenged provisions even where they decline to enforce them in full.

If any court or arbitrator determines that the mandatory arbitration provision or the class action waiver contained in this section is unenforceable or invalid in whole or in part, the following alternative provisions shall apply to the maximum extent enforceable. First, if mandatory arbitration is held unenforceable but individual arbitration remains permissible, the arbitration provisions shall remain in effect on a voluntary basis and both parties agree to consider arbitration in good faith as a preferred alternative to litigation. Second, if the class action waiver is held unenforceable but individual dispute resolution requirements remain valid, disputes shall proceed individually rather than collectively to the maximum extent permitted. Third, if both mandatory arbitration and class action waiver are held unenforceable, the governing law and jurisdiction provisions set forth in Section Fifteen below shall govern dispute resolution with maximum preference given to individual proceedings rather than collective actions. Fourth, all liability exclusions, limitations, and damages caps set forth in Section Thirteen above shall remain in full force and effect regardless of whether arbitration or class action waiver provisions are enforceable, ensuring that our substantive liability protections persist even if procedural protections are modified. Fifth, the severability provisions of this Agreement shall apply to ensure that any determination of unenforceability affects only the specific provisions found unenforceable and does not invalidate the entire Agreement or other protective provisions.

Section Fifteen: Governing Law, Jurisdiction, and Cross-Border Legal Considerations

This Agreement, your use of the Services, our provision of Services, and all matters arising from or relating to our legal relationship shall be governed by, construed in accordance with, and interpreted under the laws of England and Wales without reference to conflict of law principles that might cause application of the laws of any other jurisdiction. The application of English law is appropriate given that dendidSTUDIO Limited is incorporated and registered in England and Wales, our registered office and primary operations are located in England, we are subject to UK regulatory oversight and requirements, and English law provides the most natural and logical framework for interpreting obligations and relationships involving a UK company providing services through UK-based operations. By using the Services from any location, you agree that English law shall govern regardless of where you are physically located, what jurisdiction's laws might otherwise apply based on your location or citizenship, or what conflicts of law principles might otherwise indicate.

Subject to the arbitration provisions set forth in Section Fourteen above to the extent such provisions are enforceable, and subject to the consumer protection exception described below, the courts of England and Wales shall have exclusive jurisdiction to settle any dispute, claim, or controversy arising out of or in connection with this Agreement, the Services, your use of Services, or our legal relationship. You irrevocably submit to the exclusive jurisdiction of the English courts and agree not to challenge or object to jurisdiction or venue in those courts on any grounds including inconvenient forum, lack of personal jurisdiction, or any other basis. By using the Services, you waive any objection you might otherwise have to jurisdiction or venue in English courts and you agree that English courts are an appropriate and convenient forum for resolving any disputes that arise. This exclusive jurisdiction provision applies to the fullest extent permitted by law and is intended to prevent you from bringing proceedings in multiple jurisdictions, forum shopping to find favorable courts, or otherwise attempting to litigate matters in forums we have not agreed to. We reserve the right to enforce this Agreement and to pursue claims against you in any jurisdiction where you reside, where you conduct activities relevant to any dispute, where assets are located, or where enforcement would be appropriate, but you agree that your right to bring claims against us is limited to English courts except as provided below for consumers.

However, if you are a consumer within the meaning of UK or EU consumer protection legislation and you are habitually resident in a jurisdiction other than England and Wales, then nothing in this Agreement is intended to deprive you of the protection afforded by mandatory provisions of consumer protection law in your jurisdiction of habitual residence, and you may bring proceedings against us either in the courts of England and Wales or in the courts of your jurisdiction of habitual residence, at your option, to the extent such rights cannot be contracted away under applicable consumer protection law. This consumer protection exception is included because UK and EU law recognize that consumers cannot be deprived of the protection of mandatory consumer protection provisions in their home jurisdiction, and courts will generally refuse to enforce exclusive jurisdiction clauses that have this effect as against consumers. If you are not a consumer, if you are using Services for business purposes, or if you are located in a jurisdiction where consumer protection laws permit contracting away of such rights, then the exclusive jurisdiction provision above applies without exception. We do not waive our right to contest consumer status or applicability of consumer protection law if you assert such protection, and we reserve the right to argue that you do not qualify for consumer protections based on the nature of your use, the purpose for which you access Services, your commercial activities, or other factors that might indicate you are not acting purely in a consumer capacity.

The choice of English law and English courts is intended to provide certainty, consistency, and efficiency in interpretation and enforcement of this Agreement. English law is well-developed, extensively documented through case law and statutory provisions, and provides clear frameworks for addressing the types of issues that might arise in connection with AI services, data protection, consumer relationships, and digital service provision. English courts are experienced in handling complex commercial matters, technology disputes, international cases, and questions involving emerging technologies. By agreeing to English law and jurisdiction, you obtain the benefit of clear legal framework and experienced adjudicators while we obtain the benefit of not having to defend claims in multiple jurisdictions with potentially conflicting laws and standards. This mutual benefit justifies the exclusive jurisdiction provision and makes it reasonable and proportionate given the nature of our relationship and the Services we provide.

You acknowledge that we operate Services globally and that users may access Services from anywhere in the world, which creates potential for legal claims arising under multiple different legal systems with potentially conflicting requirements and standards. If we were required to defend claims in every jurisdiction where users happen to be located, and if we were required to comply with the most restrictive requirements from any jurisdiction rather than having a single governing law framework, the administrative burden, legal complexity, and liability exposure would make it impossible to operate a free service accessible globally. The choice of law and jurisdiction provisions enable us to provide free access to users worldwide while maintaining manageable legal and compliance obligations under a single known legal framework. You benefit from free access to sophisticated AI technology, and in exchange you agree to the choice of law and jurisdiction provisions that make such free provision sustainable. This represents a fair exchange of value and a reasonable allocation of legal risk between parties.

Cross-border aspects of Services usage require additional clarifications regarding how laws of different jurisdictions interact and which legal requirements prevail when conflicts arise. While English law governs contractual interpretation and our legal relationship, you acknowledge that other laws may also apply to your activities depending on your location and circumstances. If you are located outside the UK, your local laws may impose additional requirements, restrictions, or protections that apply to your use of Services, and you remain responsible for complying with all applicable local laws in your jurisdiction. We make no representation that Services are appropriate or legal for use in all jurisdictions, that content available through Services complies with all local requirements in every location, or that features and functionality available are permitted in all countries or regions. You are responsible for determining whether your use of Services complies with applicable local laws and regulations, and if local law prohibits or restricts use of Services in ways that conflict with these terms, you must either comply with more restrictive local requirements or cease using Services to the extent necessary to achieve compliance.

Where local laws provide protections or impose requirements that go beyond what English law requires, such as stricter data protection requirements in certain jurisdictions or more extensive consumer protection provisions in particular countries, you may have rights under such local laws that exist in addition to rights under English law, but we make no commitment to comply with all such local law variations across all possible jurisdictions where users might be located. Our compliance obligations focus on UK law and EU law given our operations and location, and while we endeavor to respect fundamental rights protections recognized in democratic jurisdictions generally, we cannot guarantee compliance with every requirement in every jurisdiction worldwide. If local law imposes requirements we cannot meet, if local law prohibits features or practices we employ, or if local law creates conflicts with our ability to operate Services under UK legal framework, then Services may not be appropriate or available for users in those jurisdictions, and users in such locations should either refrain from using Services or accept that local law requirements may not be fully satisfied.

To the extent any dispute, claim, or controversy arising under this Agreement or related to Services involves questions of law from multiple jurisdictions, English courts applying English law shall have authority to determine how such conflicts are resolved, what weight to give to foreign law, whether to apply foreign law or English law to particular issues, and how to balance competing legal requirements from different systems. You agree to accept English courts' determinations on such matters and not to collaterally attack such determinations in other jurisdictions. This provision is necessary because international disputes involving parties and activities in multiple jurisdictions inevitably raise complex choice of law questions, and we need certainty that a single court system will resolve such questions with finality rather than having different courts in different countries reach conflicting conclusions about the same issues.

Section Sixteen: Comprehensive User Indemnification and Defense Obligations

You agree to indemnify, defend, and hold entirely harmless dendidSTUDIO Limited, our parent company if any, our subsidiaries and affiliates if any, our successors and assigns, and our respective directors, officers, employees, contractors, agents, representatives, and advisors, both current and former, from and against any and all claims, demands, actions, proceedings, lawsuits, investigations, regulatory actions, governmental proceedings, arbitrations, causes of action, damages, losses, liabilities, costs, expenses, fees, fines, penalties, sanctions, judgments, awards, settlements, and any other financial obligations or legal consequences of any kind or nature whatsoever, including but not limited to reasonable legal fees, attorneys' fees, costs of litigation, expert witness fees, costs of discovery and investigation, court costs and filing fees, costs of appeals, costs of enforcing judgments, costs of collection, costs of any settlements we enter into, and any other costs or expenses we incur in connection with defending or resolving claims, arising out of, resulting from, relating to, or in any way connected with any of the following circumstances, events, or activities.

First, you agree to indemnify us for any and all harm, injury, illness, suffering, or death to any animal or pet of any kind, whether your own pet or others' pets, whether dogs or other animals, arising from or relating in any way to your use of the Services, your reliance on AI Content or Blog Content, your decisions regarding pet care based on information from Services, your delays in seeking professional veterinary care, your administration of medications or treatments based on information from Services, your implementation of training or behavior modification programs based on Services guidance, your feeding or nutritional decisions influenced by Services content, your decisions about exercise or activity based on Services recommendations, or any other connection between your use of Services and harm to animals. This indemnification extends to claims brought by you personally seeking to hold us liable for harm to your own pets, claims brought by third parties alleging that your care of animals based on Services guidance resulted in harm, claims brought by animal welfare authorities alleging neglect or mistreatment based on actions you took following Services guidance, claims for veterinary malpractice or negligence based on allegations that following Services guidance constituted negligent pet care, claims for emotional distress or loss of companionship by owners of harmed animals, claims for economic losses from death or injury to valuable animals, and any other claims of any nature related to animal harm where your use of Services is alleged to have played any role in the events leading to harm.

Second, you agree to indemnify us for any and all injury, illness, harm, or adverse effects to any person arising from or relating in any way to your use of Services, including injuries to you personally, injuries to family members or household members, injuries to third parties, or injuries to any other persons. This indemnification encompasses injuries caused by animals whose care or behavior was influenced by guidance you received from Services, emotional or psychological distress suffered by persons affected by loss of or harm to pets where such harm related to your use of Services, stress or anxiety experienced during emergency situations involving pets where you consulted Emergency Guidance, physical injuries suffered by persons attempting to implement training or handling techniques learned from Services, allergic reactions or health effects resulting from pet care practices adopted based on Services guidance, and any other personal injuries or health effects in any way connected to your use of Services regardless of how direct or indirect the connection may be and regardless of whether the person suffering injury is you or another party.

Third, you agree to indemnify us for your breach of any provision, term, condition, representation, warranty, or obligation set forth in this Agreement, including but not limited to breaches of your agreement to comply with applicable law, violations of prohibitions on automated access or content scraping, violations of restrictions on commercial use, breaches of intellectual property provisions through unauthorized use or distribution of content, violations of acceptable use provisions through submission of harmful or inappropriate queries, breaches of your commitment not to interfere with or disrupt Services, violations of any representation or warranty you made when accepting this Agreement, and any other failure to comply with obligations you undertook by agreeing to these terms. This indemnification applies regardless of whether your breach was intentional or negligent, knowing or unknowing, material or immaterial, and regardless of what consequences if any flowed from your breach.

Fourth, you agree to indemnify us for your violation of any applicable law, regulation, ordinance, rule, directive, guidance, or legal requirement of any jurisdiction, including but not limited to violations of data protection and privacy laws through your mishandling of information obtained from Services, violations of animal welfare laws or veterinary practice regulations through your care of animals based on Services guidance, violations of intellectual property laws through your use or distribution of Services content, violations of consumer protection or advertising laws through your misrepresentation of Services or our relationship, violations of computer crime or anti-hacking laws through your attempts to access systems without authorization, violations of any other applicable legal requirements through actions taken in connection with your use of Services, and claims by governmental authorities or regulatory bodies alleging legal violations related to your activities. This indemnification applies whether violations are alleged under UK law, EU law, or laws of any other jurisdiction, and whether violations are civil, criminal, or administrative in nature.

Fifth, you agree to indemnify us for any third-party claims of any kind arising from or relating to your use of Services, including but not limited to intellectual property infringement claims from rights holders alleging that your use of Services content violated their copyrights, trademarks, patents, or other proprietary rights, privacy or data protection claims from individuals alleging that you mishandled their information obtained through Services, defamation or reputational harm claims from persons or entities alleging that content you created using Services or statements you made based on Services information harmed their reputation, contractual claims from parties alleging that your activities related to Services violated agreements you had with them, claims from service providers or platforms alleging that your use of Services content on their platforms violated their terms or policies, claims from family members or associates alleging harm from your decisions related to Services use, and any other claims by any third party in any way related to your use of Services regardless of the legal theory asserted or the nature of the claims.

Sixth, you agree to indemnify us for consequences arising from technical failures affecting cookie consent systems, data protection systems, privacy controls, or similar technical mechanisms designed to protect user rights or ensure compliance, including regulatory actions or investigations arising from alleged data protection violations due to technical failures, claims from users or data protection authorities alleging improper data collection resulting from consent system failures, fines or penalties imposed for alleged GDPR violations related to technical systems not functioning as intended, costs of implementing corrective measures or remedial systems, and any other consequences of technical failures affecting compliance systems regardless of whether such failures were due to our fault, user device or browser configurations, third-party system failures, or any other cause.

Seventh, you agree to indemnify us for intellectual property claims related to your use of Services content, including claims that AI Content you used infringed copyrights or other rights, DMCA takedown notices or copyright strikes resulting from your use of Services content, licensing fee demands or royalty claims from rights holders, legal proceedings for intellectual property infringement arising from your activities, costs of responding to intellectual property inquiries or investigations, costs of removing allegedly infringing content or implementing filters or controls, settlement costs for intellectual property disputes, damages awards in intellectual property litigation, and any other intellectual property-related consequences arising from your use of content we provided regardless of whether we were aware of any potential intellectual property issues with such content.

Eighth, you agree to indemnify us for regulatory compliance issues or regulatory actions arising from or relating to your use of Services, including investigations or enforcement proceedings by data protection authorities alleging GDPR violations, proceedings by consumer protection authorities alleging unfair commercial practices, investigations by AI regulatory bodies under EU AI Act or similar frameworks, proceedings by advertising standards authorities alleging misleading claims, actions by any other regulatory authorities in any jurisdiction alleging violations related to Services provision or your use of Services, fines or penalties or sanctions imposed by any regulatory authority, costs of responding to regulatory inquiries or investigations, costs of implementing remedial measures required by regulators, costs of legal representation in regulatory proceedings, and any other regulatory consequences regardless of whether regulatory concerns arose from our practices, your activities, or interaction between both.

Ninth, you agree to indemnify us for any consequences arising from your reliance on AI Content, Medical Intelligence, Emergency Guidance, Blog Content, statistical information, safety testing claims, or any other content or information provided through Services, including damages you suffer personally from following inaccurate or inappropriate guidance, damages suffered by your pets from care decisions based on Services content, damages suffered by third parties affected by your decisions based on Services information, damages from delays in seeking professional care while consulting Services, damages from implementing treatments or interventions that prove harmful, damages from financial decisions based on information from Services, damages from business decisions influenced by Services content, and any other consequences flowing from your decision to rely on or act upon information we provided regardless of whether such information was accurate, appropriate for your situation, or suitable for the purposes for which you used it.

Tenth, you agree to indemnify us for claims arising from your submission of content or information to Services, including claims that content you submitted infringed third-party rights, claims that information you provided was inaccurate or misleading, claims that your queries or inputs violated rights of others, claims that your use of our platform to generate content harmed others, and any consequences of content you introduced into our systems regardless of how we subsequently processed, used, or distributed such content.

Your indemnification obligations extend to defending us against claims, which means you must provide a full legal defense at your expense including retaining counsel, conducting discovery, preparing motions and pleadings, appearing at hearings and trials, and fully litigating matters through final judgment and any appeals. You may not settle any claim subject to your indemnification obligations without our prior written consent, which consent we may withhold for any reason or grant conditionally. We reserve the right to participate in defense of any claim at our own expense and to exercise control over defense strategy and settlement decisions if we determine in our sole discretion that our interests require active involvement. Your indemnification obligations include paying any settlements we approve, paying any judgments or awards entered against us, paying our legal fees and costs even if we conduct our own defense rather than relying on defense you provide, and generally making us whole for all financial consequences of claims you are obligated to indemnify.

Your indemnification obligations are not subject to any cap or limitation, meaning you are obligated to indemnify us for the full amount of any claims, damages, costs, or losses regardless of how large such amounts may be and regardless of whether they exceed any liability cap that might apply to our liability to you. Your indemnification obligations survive termination of your use of Services and termination of this Agreement, meaning that even after you stop using Services or after our relationship ends, you remain obligated to indemnify us for claims arising from activities that occurred during your use of Services. Your indemnification obligations are independent of and in addition to any limitations on our liability set forth elsewhere in this Agreement, meaning that limitations on what you can recover from us do not in any way limit what we can recover from you through indemnification.

We will make reasonable efforts to provide you with prompt notice of any claim subject to your indemnification obligations, but our failure to provide prompt notice does not relieve you of indemnification obligations except to the extent you can demonstrate actual prejudice from delayed notice. We will cooperate reasonably with your defense of claims, but such cooperation does not obligate us to incur costs or expenses beyond reasonable administrative cooperation, and you remain responsible for all costs of defense regardless of whether we cooperate extensively or minimally. If you fail to fulfill indemnification obligations after receiving notice of claims and reasonable opportunity to assume defense, we may defend claims ourselves and may seek to recover from you all costs we incur plus interest and collection costs.

Section Seventeen: Comprehensive Severability, Reformation, and Provision Preservation Framework

This section establishes an extraordinarily detailed and comprehensive severability framework designed to ensure that even if courts or arbitrators determine that specific provisions of this Agreement are invalid, illegal, unenforceable, unconscionable, contrary to public policy, or otherwise problematic under applicable law, the remainder of this Agreement shall continue in full force and effect with maximum enforceable scope preserved. This severability framework is critical to ensuring that challenges to particular provisions do not undermine the entire Agreement or deprive us of protections established through other independent provisions. We have structured this section to provide multiple layers of protection through severability, reformation, alternative interpretation, and preservation mechanisms that operate cumulatively to maintain maximum enforceability under all circumstances.

If any provision, clause, subclause, sentence, phrase, word, requirement, restriction, obligation, right, disclaimer, limitation, or any other element or component of this Agreement is held, deemed, adjudicated, ruled, determined, decided, or found by any court, arbitrator, tribunal, regulatory authority, governmental body, administrative agency, or other decision-making entity or official with jurisdiction over the matter to be invalid, illegal, unenforceable, unconscionable, contrary to public policy, unfair under consumer protection law, violative of fundamental rights, insufficiently clear or specific, overly broad or vague, against public interest, harmful to consumer welfare, or otherwise problematic, defective, or improper under applicable law in any jurisdiction for any reason whatsoever, then such finding, determination, ruling, or decision shall affect only the specific provision, clause, subclause, sentence, phrase, word, or element so held with respect to the specific jurisdiction, circumstances, parties, and legal context in which such finding was made, and all other provisions of this Agreement shall remain in full force and effect and shall be enforceable to the maximum extent permitted by law without being affected, invalidated, or rendered unenforceable by the finding regarding the specific problematic provision.

The invalid, illegal, or unenforceable provision shall be deemed severed, excised, or removed from this Agreement automatically upon any authoritative finding of invalidity or unenforceability without requiring any affirmative action by either party and without requiring amendment or modification of the Agreement. The remaining provisions after such automatic severance shall continue to bind the parties to the fullest extent permitted under applicable law, and the Agreement shall be interpreted and enforced as if the severed provision had never been included. This automatic severance operates by operation of law without requiring consent of either party and without affecting the enforceability or validity of the Agreement as a whole. You acknowledge and agree that severance of any provision does not entitle you to terminate this Agreement, does not excuse you from obligations under remaining provisions, does not give rise to any claim for damages or compensation, and does not affect our right to enforce all remaining provisions to the maximum extent permitted.

The invalidity, illegality, or unenforceability of any provision in one jurisdiction, under one set of facts, in one proceeding, as applied to one type of claim, or in one particular context shall not affect the validity, legality, or enforceability of the same provision in any other jurisdiction where such provision might be valid, under different factual circumstances where such provision might be appropriate, in different proceedings where different legal standards might apply, as applied to different types of claims where such provision might be valid, or in different contexts where the provision might be enforceable. This means that a provision held invalid as applied to consumers in the UK might still be valid as applied to business users in the UK or as applied to any users in other jurisdictions, that a provision held invalid under specific circumstances might be valid under different circumstances, that a provision held invalid in one proceeding might be enforced in different proceedings, and that findings of invalidity are inherently limited to the specific context in which such findings are made and do not establish precedent binding us in other contexts unless legally required.

If any provision is held invalid, illegal, or unenforceable, we respectfully request and urge any court, arbitrator, or decision-making body to apply reformation, modification, or blue-pencil editing to the provision to make it valid and enforceable while preserving as much of its intended protective effect, purpose, scope, and substance as possible under applicable law rather than simply invalidating the provision entirely. Reformation is appropriate where the core purpose and substance of a provision is legitimate but its scope or application is overly broad, where the fundamental protection sought is valid but the means of achieving such protection exceed legal bounds, where the provision would be valid if narrowed or qualified in specific ways, or where minor modifications would bring the provision into compliance while maintaining its essential protective function. Courts have authority and indeed are encouraged by legal principles to reform rather than simply strike provisions where reformation would better serve the interests of justice, would preserve legitimate contractual intentions of parties, would maintain stability of contractual relationships, and would avoid disruption that would result from invalidation.

In applying reformation, we request that courts or arbitrators narrow overly broad provisions to the maximum scope that would be enforceable, add qualifications or exceptions necessary to make provisions valid while preserving core substance, replace invalid language with valid language that achieves the same or similar protective purpose, interpret provisions in ways that validate them where multiple interpretations are possible, apply provisions to the maximum extent possible even if certain applications would be invalid, construe provisions consistent with legal requirements while maintaining protective effects, and generally approach reformation with the goal of preserving maximum possible effect of provisions while bringing them into legal compliance. The goal of reformation should be to maintain the economic and legal balance contemplated by this Agreement, to preserve protections that are legitimate and important to our ability to offer free Services, and to avoid results that would fundamentally alter the risk allocation or economic foundation upon which we agreed to provide Services.

Where reformation is not possible or is deemed inappropriate, we request application of the principle of partial enforcement, under which the provision shall be enforced to the maximum extent that would be valid even if complete enforcement would be invalid. For example, if a liability exclusion is held invalid as applied to certain types of damages, it should still be enforced as to other types of damages that can validly be excluded. If a limitation period is held invalid as too short, it should be enforced as to the longest period that would be valid. If a jurisdiction clause is held invalid as to consumers, it should still apply to non-consumers. If a provision is held invalid under specific circumstances, it should still be enforced under other circumstances where it would be valid. Partial enforcement allows preservation of maximum protective effect while respecting legal boundaries, and it reflects the principle that parties intended provisions to apply to the maximum extent legally permissible.

If any user challenges the validity, legality, or enforceability of any provision of this Agreement, such user acknowledges and agrees that they shall not oppose reasonable judicial reformation or modification that preserves the essential commercial purpose and protective effect of the challenged provision while ensuring legal compliance. Users who challenge provisions thereby acknowledge their understanding that they contracted on the basis of comprehensive liability protection for dendidSTUDIO Limited, that this protection was material consideration for our agreement to provide free Services, that reformation preserving such protection through legally compliant alternative means would be consistent with reasonable expectations and original contractual intent, and that complete striking of protective provisions without reformation would fundamentally alter the commercial and legal basis upon which Services are offered. Any user commencing legal proceedings challenging any provision thereby confirms their acknowledgment that they prefer reformation to complete invalidity where reformation would maintain equivalent protection through alternative means, that they will cooperate reasonably with court-directed reformation processes that maintain protections through legally compliant mechanisms, and that they acknowledge complete striking of provisions without reformation would undermine the economic foundation enabling free service provision.

Notwithstanding any finding of invalidity, illegality, or unenforceability regarding any provision, the following categories of provisions are intended to be interpreted, enforced, and preserved with maximum possible scope and effect under all circumstances because they are fundamental to the legal and economic viability of providing Services and because they reflect protections that are essential to our continued operations. These priority provisions that must be preserved to the maximum extent possible include all liability exclusion and limitation provisions in their entirety, all warranty disclaimer provisions, all user indemnification obligations, all intellectual property protection provisions including ownership, license limitations, and infringement indemnity, all user acknowledgment and risk assumption provisions establishing informed consent to risks, all choice of law and jurisdiction provisions establishing governing law and appropriate forums, and all provisions establishing that Services are provided free of charge and defining consequences of that free service model. If any court, arbitrator, or authority challenges or questions any of these priority provisions, we urge such decision-maker to apply reformation, narrow interpretation, alternative construction, or any other mechanism that would preserve maximum possible effect while addressing legal concerns, because these provisions are not merely incidental contractual terms but rather are essential structural components without which we cannot reasonably continue providing free Services.

Where multiple provisions address similar or overlapping subject matter, all such provisions shall be interpreted as cumulative and mutually reinforcing rather than exclusive or alternative, meaning that we benefit from protection under all applicable provisions simultaneously rather than being required to choose which single provision applies. For example, our liability may be excluded under multiple independent grounds including warranty disclaimers, liability exclusions, and damages caps, and all such grounds apply cumulatively such that even if one ground is held insufficient, others remain available. This cumulative protection principle ensures maximum defensibility because each protective provision provides an independent alternative basis for protection that stands or falls on its own merits without affecting other provisions.

Where uncertainty, ambiguity, or multiple reasonable interpretations exist regarding the meaning, scope, application, or effect of any provision, this Agreement shall be interpreted in the manner most favorable to dendidSTUDIO Limited and most protective of our interests, rights, and legal position. This interpretive principle applies because we drafted this Agreement, because we structured provisions to obtain specific protections based on legal advice and careful consideration, and because we made Services available relying on the protections established herein. While courts sometimes apply principles of contra proferentem requiring interpretation against drafters, such principles have limited or no application where both parties are business entities of comparable sophistication, where the non-drafting party had opportunity to review terms before accepting, where terms are clearly disclosed and available, where acceptance is voluntary, and where services are provided free of charge such that no consideration was extracted for onerous terms. We request that interpreters give substantial weight to our intent in drafting provisions and interpret terms consistent with our reasonable expectations regarding protections we sought to establish.

Section Eighteen: Termination, Suspension, Account Closure, and Post-Termination Effects

We reserve and retain the absolute, unconditional, and unrestricted right to suspend, restrict, limit, degrade, terminate, discontinue, modify, or completely cease your access to the Services or to any features, functionality, content, or aspects of the Services immediately and without prior notice, without providing reasons or explanations, without affording you opportunity to cure or remedy any issues, and without incurring any liability or obligation to you whatsoever, for any reason or for no reason at all in our sole and absolute discretion. This termination right may be exercised based on your breach of any provision of this Agreement including even minor or technical breaches, your violation of applicable law whether or not related to Services use, your engagement in conduct we deem inappropriate, harmful, or inconsistent with our interests even if not explicitly prohibited, your abuse or misuse of Services in our judgment, your attempts to circumvent technical limitations or security measures, your submission of queries we deem problematic or harmful, your excessive use of Services that strains our systems, reports or complaints from other users about your conduct, our assessment that your continued access poses risks, changes in our business model or strategic priorities, technical or operational reasons, regulatory or legal requirements or concerns, risk management considerations, or any other reason we deem sufficient or for no articulated reason whatsoever.

You may terminate your use of Services at any time by simply ceasing to access or use the Website and Services, by closing any browser windows or applications through which you access Services, by uninstalling any software or applications related to Services if applicable, and by refraining from future access. If we have provided you with any account or user credentials, you may also terminate by notifying us in writing at hello@dogadvisor.dog requesting closure of your account, though such notification is not required for termination and cessation of access alone constitutes effective termination of your use. Your termination of use does not terminate or reduce your obligations under this Agreement, does not affect liabilities or obligations that accrued before termination, does not entitle you to any refund or compensation of any kind since Services are free, and does not relieve you of ongoing obligations that explicitly survive termination.

Upon termination of your access or use of Services by either party for any reason, your right and license to access and use the Services immediately ceases and terminates completely, and you must immediately stop all access to and use of the Website, Services, and any content obtained from Services. You may not access Services after termination even to retrieve data, content, or information, and any attempt to access Services after termination constitutes unauthorized access that may violate law and that constitutes breach of this Agreement. You acknowledge that termination may result in immediate loss of access to content, data, or information you stored with or obtained from Services, and we have no obligation to maintain, preserve, provide access to, or return any such content, data, or information after termination. You are solely responsible for maintaining your own independent copies of any content or information you wish to preserve, and termination does not entitle you to demand production of data, to require maintenance of data for retrieval, or to claim damages for inability to access data following termination.

Termination does not affect any accrued rights, obligations, liabilities, claims, or causes of action that arose before termination or that relate to events occurring before termination, meaning that any breaches you committed, any harms that occurred, any obligations you incurred, or any liabilities you face based on pre-termination activities continue in full force despite termination and may be enforced against you after termination. Termination does not waive or release any rights or remedies we may have, does not constitute any admission regarding reasons for termination, does not create any liability on our part for choosing to terminate, does not entitle you to explanations or justifications for termination, and does not afford you any procedural rights such as notice, hearing, or appeal regarding termination decisions. Our decision to terminate is final and not subject to challenge, appeal, or review.

Specific provisions of this Agreement are expressly intended to survive termination and to continue binding the parties indefinitely after termination regardless of which party terminated or the reasons for termination. Provisions that survive termination include all liability limitations, exclusions, and damages caps set forth in Section Thirteen which continue to protect us from claims related to pre-termination activities. All warranty disclaimers set forth in Section Twelve continue to apply to content you accessed or obtained before termination. All user indemnification obligations set forth in Section Sixteen survive termination and continue to require you to indemnify us for claims arising from pre-termination activities. All intellectual property provisions set forth in Section Ten continue to protect our ownership of content and to enforce restrictions on your use of content obtained before termination. All provisions regarding user-submitted content continue to give us rights to use content you provided before termination. All choice of law, jurisdiction, and dispute resolution provisions continue to govern resolution of any disputes that may arise. All confidentiality obligations if any continue indefinitely. All acknowledgments and agreements you made regarding risks, limitations, and nature of Services continue to bind you. Generally, any provision that by its nature should survive termination continues in effect, and any provision whose effectiveness or enforceability after termination is necessary or appropriate to protect our interests or enforce the intended allocation of rights, risks, and obligations survives termination.

We may also suspend, restrict, or limit your access to Services temporarily without completely terminating access, in which case your access may be reinstated at our discretion if and when we determine reinstatement is appropriate, and you have no right to demand or expect reinstatement, no right to know reasons for suspension, no right to cure or remedy whatever issues led to suspension, and no right to compensation for any period during which access was suspended. Suspension, restriction, or limitation may involve reducing functionality available to you, limiting features you can access, throttling your usage, imposing quotas or caps, requiring additional verification or authentication, flagging your account for monitoring, or any other measures we deem appropriate to address concerns while maintaining some level of service access.

Section Nineteen: Force Majeure, Unavoidable Circumstances, and Excuse of Performance

Neither party shall be liable or responsible to the other party, nor be deemed to have defaulted under or breached this Agreement, for any failure or delay in fulfilling or performing any obligation under this Agreement when and to the extent such failure or delay is caused by or results from acts, events, circumstances, or occurrences beyond that party's reasonable control, herein referred to as force majeure events. For dendidSTUDIO Limited, force majeure events include but are not limited to acts of God such as earthquakes, floods, tsunamis, hurricanes, tornadoes, severe storms, extreme weather, wildfires, volcanic eruptions, pandemics, epidemics, or other natural disasters, acts of war whether declared or undeclared, acts of terrorism or terrorist attacks, civil unrest, riots, insurrection, revolution, military coups, acts of government including government orders, regulations, restrictions, lockdowns, or actions that prevent or restrict our operations, labor disputes including strikes, lockouts, or work stoppages affecting us or our service providers, failure or disruption of public utilities, telecommunications, or infrastructure, cyber attacks, hacking, distributed denial of service attacks, ransomware, or malicious interference with our systems by third parties, failures of third-party service providers or vendors we rely upon, supply chain disruptions preventing access to necessary equipment or services, changes in law or regulation that prevent or restrict operations or that impose requirements we cannot immediately implement, acts or omissions of governmental authorities including regulatory actions, license revocations, or orders affecting operations, internet or communications network failures, satellite or relay failures, failures of hosting providers or cloud infrastructure, hardware failures affecting servers or networks, massive simultaneous usage that overwhelms capacity beyond reasonable planning, or any other similar causes beyond our reasonable control.

When a force majeure event occurs that prevents or delays our performance of obligations under this Agreement, our performance shall be excused and suspended for the duration of the force majeure event and for such additional reasonable time as may be necessary to resume normal operations following resolution of the force majeure event, and we shall not be liable for any failure to perform or for any delay in performance during the period of excuse. This excuse of performance applies to all obligations we might otherwise have, including obligations to provide Services, obligations to maintain availability or uptime, obligations to provide features or functionality, obligations to protect data security, obligations to respond to requests, obligations to comply with certain regulatory requirements if force majeure prevents compliance, and any other obligations that become impossible or impracticable due to force majeure circumstances.

We are not required to prove that performance was absolutely impossible in order to invoke force majeure protection, but rather need only demonstrate that the force majeure event materially impaired our ability to perform, made performance commercially impracticable, created unreasonable difficulty or expense, or otherwise justified suspension of performance under the circumstances. We are not required to undertake extraordinary efforts, bear unreasonable costs, or accept unreasonable risks in order to perform during force majeure events, and we may suspend performance if continuing to perform would require such extraordinary measures. We will make commercially reasonable efforts to resume performance once force majeure circumstances abate, but reasonable efforts does not require us to prioritize resumption of free Services over other business activities, to incur substantial costs to accelerate resumption, or to restore Services before ensuring safety and security of resumption.

You acknowledge that given the nature of online services and the complexity of modern technology infrastructure, force majeure events affecting service availability may occur, that such events may cause service interruptions lasting for extended periods, that we cannot guarantee service availability during or following force majeure events, and that you have no right to compensation, damages, or remedies for service unavailability caused by force majeure circumstances. You further acknowledge that certain categories of force majeure events such as cyber attacks, infrastructure failures, or regulatory changes may affect us more frequently or severely than traditional force majeure events like natural disasters, and that the connected and interdependent nature of modern infrastructure means that failures anywhere in complex service chains may trigger force majeure excuse of our performance even if we are not directly affected by the initiating event.

Section Twenty: Additional Protective Provisions, Disclaimers, and Risk Allocations

This section contains additional protective provisions, disclaimers, limitations, and risk allocation principles that operate independently of and in addition to provisions set forth in other sections of this Agreement. These additional provisions address specific risks, concerns, and potential liability scenarios that merit particular attention and explicit treatment beyond general provisions appearing elsewhere. Each provision in this section constitutes an independent basis for protection that stands or falls on its own merits without affecting other provisions, and all provisions apply cumulatively to provide maximum combined protection.

You acknowledge and expressly agree that we provide Services using artificial intelligence technology that is inherently probabilistic, unpredictable, and impossible to control completely, and that this technological reality imposes fundamental limitations on what we can promise or guarantee regarding AI outputs. AI systems generate responses based on pattern matching across training data, statistical relationships between concepts, and complex internal representations that are not fully transparent even to system developers, and these characteristics mean that predicting exactly what any AI system will say in response to any specific query is impossible. We can influence AI behavior through training, fine-tuning, prompting, and filtering, but we cannot completely control it or guarantee that every output will be appropriate, accurate, safe, or beneficial. You acknowledge that choosing to rely on AI-generated content involves accepting risks inherent in AI technology itself, risks that exist independently of our specific implementation and that affect all AI systems throughout the industry regardless of developer, regardless of resources invested, and regardless of safety measures implemented.

You acknowledge and expressly agree that veterinary medicine is complex, that individual animals vary enormously in how they respond to conditions and treatments, that veterinary knowledge continues evolving as new research emerges and understanding advances, and that nothing we provide through Services can substitute for professional veterinary examination, diagnosis, and treatment by a licensed veterinarian who can examine your specific pet, review their complete medical history, order appropriate diagnostic tests, and apply professional judgment to your unique circumstances. We can provide general educational information that may help you understand concepts and ask informed questions, but we cannot and do not provide the individualized professional judgment that only in-person professional care can provide. No content we provide is intended as or should be construed as veterinary advice specific to your pet, and you acknowledge that treating any content as such would be inappropriate and potentially dangerous.

You acknowledge and expressly agree that we are a small company with limited resources compared to large technology companies, that we provide Services entirely free of charge with no revenue stream to fund operations or absorb liability, and that these realities impose practical and economic limitations on what we can reasonably be expected to provide and what obligations we can reasonably accept. Large technology companies with billions in revenue and thousands of employees have vastly greater resources to invest in safety measures, legal compliance, risk management, and liability reserves than we can possibly provide, yet even those companies disclaim warranties and limit liability when providing AI services. You acknowledge that proportionality and reasonableness require adjusting expectations regarding our obligations and liability based on our size, resources, business model, and the free nature of Services, and that imposing the same standards on us that might apply to large commercial enterprises with substantial revenue and resources would be inappropriate and unreasonable.

You acknowledge and expressly agree that establishing causation between any AI-generated content and any alleged harm is extraordinarily difficult and often impossible because multiple factors typically contribute to outcomes, because users make independent decisions and take actions based on their own judgment rather than being compelled by AI outputs, because users typically consult multiple information sources rather than relying solely on AI content, and because intervening events, decisions, and circumstances typically break any causal chain that might exist between AI outputs and ultimate outcomes. You acknowledge that if you follow AI-generated guidance and subsequently experience harm, the causal connection between the guidance and the harm is unclear because you exercised agency and judgment in deciding whether and how to follow guidance, because you had opportunity to seek professional verification before acting, because you made choices about implementation that affect outcomes, and because numerous other factors beyond AI content likely influenced results. You acknowledge that where causation is unclear, establishing liability is inappropriate, and that the difficulty of establishing causation in AI contexts justifies broad limitations on liability.

You acknowledge and expressly agree that our publication of safety testing results, comparative performance metrics, and similar quantitative claims does not constitute guarantees of future performance, does not create warranties regarding how Max will perform in your specific use cases, does not obligate us to maintain any particular performance levels, does not give rise to actionable claims if performance varies from published testing results, and should be understood as descriptive of performance under specific test conditions rather than promissory regarding performance generally. Testing necessarily involves selecting specific scenarios, applying specific evaluation criteria, conducting tests at specific points in time using specific system versions, and making methodological choices that affect results, and you acknowledge that these factors mean test results may not generalize to all real-world uses. You further acknowledge that AI systems are continuously updated and that performance characteristics change over time, such that historical testing results may not reflect current performance, and that we have no obligation to maintain performance at levels measured in any particular test or to refrain from changes that might alter performance characteristics.

You acknowledge and expressly agree that we make no warranties, representations, or guarantees regarding service availability, uptime, response times, performance speed, feature availability, or any other quantitative or qualitative service levels. We may experience service outages, degraded performance, feature unavailability, slow response times, or other service problems at any time for any reason or for no reason, and we have no obligation to maintain any particular service levels, to provide advance notice of service problems, to expedite resolution of issues, or to compensate users for service unavailability. You acknowledge that your right is limited to using Services if and when available rather than to demanding particular availability levels, and that unavailability of Services, inconvenience from service problems, or any losses resulting from inability to access Services do not give rise to any claims or entitlement to compensation.

You acknowledge and expressly agree that we make no representation that Services are appropriate, legal, or suitable for use in all jurisdictions or that all features are available in all locations. If you access Services from outside the United Kingdom, you do so on your own initiative and you are responsible for compliance with local laws to the extent applicable. Some jurisdictions may prohibit or restrict use of AI services, may impose requirements on AI providers that we do not meet, may have laws inconsistent with these terms, or may otherwise make Services inappropriate or unlawful for use by persons in those jurisdictions. We make no commitment to operate Services in compliance with laws of all jurisdictions where users might be located, and if your local law is incompatible with these terms or with how we operate Services, you should not use Services.

Section Twenty-One: Environmental and Sustainability Claims Disclaimers

Any information, claims, statements, assertions, or representations we make regarding dogAdvisor's environmental impact, carbon neutrality status, sustainability practices, ecological footprint, carbon offsetting activities, green energy usage, emissions reductions, environmental certifications, climate impact, or any other environmental, sustainability, or climate-related matters are provided for general informational purposes only and are subject to substantial qualifications, limitations, uncertainties, and disclaimers that you must understand before placing any reliance on such information. Environmental claims and sustainability representations are inherently complex, involve numerous methodological choices and assumptions, depend on data from third parties that may be unreliable, rely on estimates and projections that may prove inaccurate, and are subject to evolving standards, changing methodologies, and shifting interpretations that may cause claims that were reasonable when made to appear inaccurate or incomplete in hindsight.

You acknowledge and expressly agree that any environmental or sustainability information we provide may be inaccurate, incomplete, outdated, based on flawed methodologies, based on incorrect assumptions, based on unreliable third-party data, subject to different reasonable interpretations, dependent on definitions or standards that may change, or otherwise unreliable or misleading despite our good faith efforts to provide accurate information. Carbon accounting methodologies in particular are subject to substantial variation depending on what emissions are included, what scope boundaries are applied, what baseline assumptions are made, what allocation methods are used for shared resources, what offsetting or crediting schemes are recognized, and numerous other factors that are subject to judgment and that materially affect resulting calculations. Different methodologies applying different reasonable choices can produce vastly different results for the same underlying operations, and you acknowledge that carbon neutrality claims or emissions calculations we present reflect particular methodological choices and assumptions that others might reasonably dispute.

You acknowledge that environmental standards, carbon accounting frameworks, sustainability reporting requirements, and greenwashing regulations are rapidly evolving, with new requirements being introduced, existing guidance being updated, enforcement becoming stricter, and expectations shifting as understanding of environmental issues advances. Claims or practices that were accepted as reasonable at one point in time may be viewed differently as standards evolve, and we make no commitment that environmental claims we make will remain accurate, defensible, or compliant with future standards. We may update, modify, withdraw, or change environmental claims as our understanding evolves, as methodologies change, as we obtain better data, as standards shift, or for any other reason, and such changes do not constitute admission that previous claims were inaccurate or that we engaged in greenwashing or misrepresentation.

We rely on third parties for much environmental data including carbon offset providers who certify carbon credits we may purchase, energy providers who report on renewable energy content of electricity we consume, hosting providers who report on environmental attributes of their infrastructure, and other parties whose data we use in calculating our environmental footprint. You acknowledge that third-party data may be inaccurate, that third parties may overstate environmental benefits, that verification of third-party claims is difficult or impossible, that we cannot independently verify most third-party environmental assertions, and that reliance on flawed third-party data does not constitute our fault or create liability if environmental claims prove inaccurate due to third-party errors.

Subject to the statutory liability preservations set forth in Section Thirteen above, we accept absolutely no liability whatsoever for any consequences arising from environmental or sustainability claims including but not limited to regulatory investigations, greenwashing allegations, misleading advertising claims, consumer protection violations, challenges from environmental groups or watchdog organizations, reputational harm from environmental claims being disputed, lost business or commercial consequences from environmental controversies, costs of defending environmental claims or responding to regulatory inquiries, costs of implementing changes to address environmental compliance issues, fines or penalties for environmental misrepresentation, costs of correcting or withdrawing environmental claims, or any other consequences of environmental or sustainability assertions we make. You acknowledge that environmental claims are aspirational and reflect our intentions and best understanding but do not constitute guarantees, that environmental performance may vary from what we describe, that achieving environmental goals may prove more difficult or impossible, and that we reserve right to modify environmental practices, goals, or claims without notice and without liability.

Section Twenty-Two: Communication System Failures and Notification Limitations

You acknowledge and expressly agree that all mechanisms, systems, technologies, and methods through which we might communicate with you or through which you might attempt to communicate with us are inherently unreliable and subject to failures, interruptions, delays, errors, losses, interception, filtering, or other problems that may prevent communications from being delivered, received, processed, or acted upon as intended. Communication methods that may fail include but are not limited to email transmissions that may be blocked by spam filters, may be misdirected to junk folders, may be filtered by corporate email systems, may be delayed by network congestion, may be lost due to server failures, or may fail to be delivered for numerous other reasons, notifications posted on the Website that may not be seen if you do not visit relevant pages, that may not be visible due to browser compatibility issues, that may be missed due to visual design or placement, or that may be overlooked due to user inattention or expectations, in-application notifications or alerts that may fail to display due to software bugs, browser settings, notification permission settings, or technical incompatibilities, SMS or text message notifications that may be delayed by carriers, may be blocked by spam filters, may incur carrier charges you are responsible for, or may not be delivered for various reasons, postal mail communications that may be delayed, lost, misdelivered, or undeliverable due to incorrect addresses, telephone communications that may fail to connect, may go to voicemail that is not checked, may be blocked by call screening, or may otherwise fail to reach intended recipients, and any other communication methods that might be employed.

When we attempt to communicate with you through any means, we make no warranty, representation, or guarantee that such communications will actually reach you, will reach you in a timely manner, will be seen or noticed by you if delivered, will be acted upon by you after receipt, or will achieve their intended purpose. You acknowledge that we have limited or no ability to confirm whether communications sent to you were actually received, were actually seen, were understood as intended, or were acted upon, and that absence of confirmation of receipt does not obligate us to resend communications or to attempt alternative communication methods. You acknowledge that relying on email addresses you provide, or contact information you maintain, or notification preferences you establish requires us to assume such information remains current and accurate, and that if you change email addresses, change device notification settings, move residences, change telephone numbers, or otherwise modify contact information without updating information you provided to us or without maintaining systems that forward or redirect communications, resulting failure to receive communications is your responsibility rather than our fault.

We are not required to use multiple communication methods, to attempt redundant communications through different channels, to follow up on communications that may not have been received, to confirm receipt before considering communications effective, or to ensure through any means that you actually received or acted upon communications we send. Where this Agreement, applicable law, or our policies require us to provide notice to you of any matter, such requirement shall be deemed satisfied by our making reasonable attempt to communicate through means we deem appropriate in our discretion, and actual receipt by you is not required for notice to be effective unless applicable law explicitly requires actual receipt in a manner that cannot be contracted away. You acknowledge that circumstances may exist where you do not receive notices of important matters including notice of changes to this Agreement, notice of security breaches, notice of termination of your access, notice of claims or legal proceedings, notice of regulatory matters, or notice of other important information, and that failure to receive such notice does not excuse your obligations, does not extend time periods that might otherwise apply, does not give rise to claims for damages from lack of notice, and does not create any liability on our part for your failure to receive information we attempted to communicate.

You similarly acknowledge that communication methods you might use to attempt to communicate with us are subject to failures and limitations, and that we cannot guarantee we will receive, see, process, or respond to communications you attempt to send to us. Email you send to our designated addresses may be filtered as spam, may be lost in transmission, may be overlooked among high volumes of correspondence, may be delayed in processing, may be directed to incorrect internal recipients, or may otherwise not reach appropriate personnel or may not be acted upon as you intended. Submissions through website forms may fail to transmit, may be lost due to technical issues, may not be properly stored or routed, or may otherwise not reach us. Telephone calls may reach voicemail rather than live persons, may be missed during high-volume periods, may be handled by personnel without authority to address your issues, or may otherwise not result in effective communication. You acknowledge that our failure to respond to your communications does not constitute agreement with your positions, does not constitute waiver of our rights, does not excuse your obligations, and does not create liability for us.

Subject to the statutory liability preservations set forth in Section Thirteen above, we accept absolutely no liability whatsoever for any consequences arising from failures, delays, losses, or problems with any communication systems or methods including but not limited to liability for missed deadlines due to communications not being received, lack of notice of important information due to communication failures, inability to exercise rights due to lack of awareness from missing communications, legal consequences from not receiving notices of proceedings or deadlines, regulatory problems from missing compliance-related communications, security harms from not receiving security alerts, financial losses from not receiving time-sensitive information, any other damages from communication failures regardless of cause or consequences. You acknowledge that communication system unreliability requires you to take proactive steps to stay informed rather than relying solely on us to communicate with you, requires you to periodically check for updates or changes even if you do not receive active notifications, requires you to maintain accurate contact information and ensure systems that receive communications remain functional, and generally requires you to bear responsibility for ensuring you receive information you need rather than holding us responsible when communication systems fail.

Section Twenty-Three: Future Legal and Regulatory Evolution, Compliance Adaptation, and Regulatory Risk Allocation

You acknowledge and expressly agree that legal and regulatory requirements applicable to artificial intelligence systems, data protection, digital services, consumer protection, intellectual property, platform liability, content moderation, and related areas are evolving extremely rapidly with new laws being enacted, new regulations being promulgated, new regulatory guidance being issued, new enforcement priorities being established, new legal interpretations emerging from courts and authorities, and new compliance obligations being imposed on service providers at an unprecedented pace that creates substantial uncertainty and compliance challenges. The EU AI Act represents major new AI regulation, and it will be supplemented by implementing regulations, technical standards, and interpretive guidance that will create new requirements not yet known. GDPR and data protection law continue evolving through new enforcement actions, new guidance from data protection authorities, new case law from courts, and potential legislative amendments. Online safety legislation, content moderation requirements, platform liability frameworks, and similar regulatory schemes are being developed or enhanced in numerous jurisdictions. Consumer protection authorities are becoming more active in scrutinizing AI services and digital platforms. Intellectual property frameworks are being reconsidered in light of AI-generated content and AI training on copyrighted works. This regulatory dynamism means that compliance obligations we face today will certainly change, that new obligations will certainly be imposed, that interpretations of existing requirements will certainly shift, and that maintaining compliance will require ongoing adaptation.

You acknowledge and agree that if new legal or regulatory requirements, changed interpretations of existing requirements, new guidance from authorities, new enforcement priorities, new court precedents, or other legal developments impose new obligations on us, require changes to how we operate Services, require modifications to features or functionality, require implementation of new technical measures or compliance systems, require changes to terms and conditions, require restrictions on service availability, require modifications to user rights or obligations, or otherwise necessitate changes to comply with evolving legal landscape, then we may implement such changes unilaterally without your consent, without providing advance notice beyond what law requires, without compensating you for any impacts, and without incurring any liability for consequences of such changes. These changes may include modifications that reduce functionality, eliminate features, restrict availability, impose new user obligations, limit your rights, alter data practices, change service delivery methods, affect pricing if we elect to charge fees in future, or otherwise alter Services in ways you might find undesirable or that might reduce value or utility you obtain from Services. You agree to accept all such changes as conditions of continued use, and you acknowledge that if you find changes unacceptable your sole remedy is to cease using Services rather than to demand we maintain previous service characteristics that might violate current legal requirements or create unacceptable legal risks.

We may determine in our sole discretion that legal or regulatory developments create risks we are unwilling to accept, make continued provision of certain features or functionality inadvisable from risk management perspective, require investments we are unable or unwilling to make, impose obligations we cannot reasonably fulfill given our resources and business model, or otherwise make aspects of current service provision undesirable or untenable. In such circumstances, we may withdraw features, restrict Services, terminate service provision entirely, limit Services to certain jurisdictions while terminating elsewhere, block access by certain user categories, or take any other actions we deem appropriate to manage legal and regulatory risks. You acknowledge that such decisions are entirely at our discretion, that we owe no obligation to continue providing any particular features or any Services at all, that withdrawal or restriction of Services does not create any liability or obligation to compensate users, and that free service provision inherently means we can terminate Services at any time for any reason including regulatory risk management reasons.

You further acknowledge that regulatory authorities may take positions we disagree with, may interpret requirements in ways we find unreasonable, may impose obligations we believe exceed their authority, may bring enforcement actions we believe are unwarranted, or may otherwise adopt positions that we contest. In such situations, we may choose to defend our positions through available legal and regulatory processes, or we may choose to comply with regulatory demands even if we disagree with them in order to avoid risks and costs of protracted disputes. Our decisions regarding whether to contest or comply with regulatory positions are entirely discretionary, and you have no right to demand we take particular positions, no right to require we defend against regulatory actions rather than comply, no right to insist we maintain Services in face of regulatory objections, and no right to claim damages if we choose compliance over contestation or if our decisions result in service changes or termination.

You acknowledge that regulatory compliance costs may become substantial as requirements evolve and that such costs may make free service provision economically unviable. If compliance costs exceed levels we consider reasonable and sustainable for free service model, we may elect to charge fees for Services to cover compliance costs, may limit Services to reduce compliance obligations, may terminate Services entirely rather than bear unsustainable compliance costs, or may seek alternative business models that reduce regulatory exposure. You have no right to demand continued free provision of Services if economic viability becomes untenable, no right to compensation if we elect to charge fees or terminate free provision, and no right to demand we maintain free service despite unsustainable compliance costs.

Subject to the statutory liability preservations set forth in Section Thirteen above, we accept absolutely no liability whatsoever for consequences arising from regulatory evolution and compliance adaptation including but not limited to service modifications, features withdrawals, functionality limitations, geographic restrictions, service termination, introduction of fees, changes in data practices, changes in terms and conditions, inability to use Services for purposes you previously used them for, loss of value or utility from service changes, costs of migrating to alternative services, disruption to activities that depended on Services, regulatory non-compliance if we cannot adapt quickly enough, regulatory fines or penalties if authorities determine our compliance efforts inadequate, regulatory enforcement actions, litigation by regulatory authorities or private parties, costs of defending regulatory proceedings, costs of implementing compliance measures, or any other consequences of regulatory evolution and our responses thereto. You acknowledge that regulatory risks are real and substantial, that we cannot predict or control regulatory developments, that our compliance efforts do not guarantee we will avoid regulatory issues, and that you bear all risks associated with depending on Services that operate in rapidly evolving and uncertain regulatory environment.

Section Twenty-Four: Contact Information, Legal Notices, and Formal Communications

For all enquiries, requests, notifications, legal notices, service of legal process, regulatory inquiries, data protection rights requests, intellectual property notifications, complaints, feedback, questions, or any other communications relating to this Agreement, the Services, your use of Services, our provision of Services, or any matter arising from or connected with our legal relationship, you may contact dendidSTUDIO Limited using the following contact information. For general enquiries, service questions, feedback, technical support issues, or non-urgent matters, you may email hello@dogadvisor.dog, and we will endeavor to respond within reasonable timeframes though we make no guarantee regarding response times and we reserve right to prioritize certain inquiries over others or not to respond to certain communications in our discretion. For data protection enquiries, GDPR rights requests, privacy concerns, or matters related to Personal Data processing, you should email hello@dogadvisor.dog with the subject line clearly marked as Data Protection Enquiry or GDPR Rights Request, and we will respond within timeframes required by applicable data protection legislation though you acknowledge that exercising certain rights may require verification of your identity and may be subject to legal limitations on rights. For intellectual property notifications pursuant to our notification protocol described in Section Ten, you must simultaneously email BOTH hello@dogadvisor.dog AND deni.d@dogadvisor.dog with all required information as specified in that section, and notification to only one address does not trigger our response obligations under that protocol. For legal notices, service of process, formal legal communications, or communications from regulatory authorities, governmental bodies, or law enforcement, you should direct such communications to our registered office address as follows: dendidSTUDIO Limited, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, or to email address hello@dogadvisor.dog clearly marked with appropriate subject line indicating nature of formal communication.

You acknowledge that email communications may not be secure, may be intercepted by third parties, may be subject to spoofing or impersonation, and may not provide confirmable delivery or receipt, and you agree that we may communicate with you via email despite these limitations and that such email communications shall be deemed effective when sent by us regardless of whether actually received by you. Where you provide email addresses or other contact information to us, you warrant that such information is accurate, that you have authority to receive communications at such addresses, that you will maintain such contact information current, and that you will notify us promptly if contact information changes. Our emails to addresses you provided shall be deemed effective notice regardless of whether you actually receive them, whether you check email accounts regularly, whether emails are filtered as spam, whether you maintain email accounts in functional condition, or whether you forward or redirect emails from old addresses when changing contact information.

You may communicate with us using contact information provided above, but you acknowledge that we are not obligated to respond to all communications, may prioritize responses based on our assessment of urgency and importance, may refer inquiries to automated systems or standardized responses rather than providing individualized responses, may take substantial time to respond or may not respond at all if we determine response is not necessary or not appropriate, and generally maintain full discretion regarding whether, when, and how to respond to communications we receive. Our failure to respond to your communications does not constitute admission of your positions, does not constitute waiver of our rights or defenses, does not prevent us from asserting positions inconsistent with yours, does not create any liability or obligation, and does not give rise to any claims.

For regulatory enquiries, data protection authorities, consumer protection authorities, or other governmental or regulatory bodies may contact us regarding complaints, investigations, or regulatory matters using contact information above. We will cooperate with such authorities as required by applicable law and will respond within legally mandated timeframes, but such cooperation does not constitute admission of wrongdoing, does not waive our rights to contest regulatory positions, and does not prevent us from defending our interests through available processes.

FINAL COMPREHENSIVE ACKNOWLEDGMENT AND INFORMED CONSENT DECLARATION

By using the Services, by accessing the Website, by interacting with Max AI, by reading articles, by clicking any button or link that indicates acceptance, by proceeding past any notice or warning, by continuing to use Services after being notified of terms or changes, or by taking any other action that manifests acceptance of this Agreement, YOU HEREBY EXPRESSLY, VOLUNTARILY, KNOWINGLY, INTELLIGENTLY, AND UNCONDITIONALLY ACKNOWLEDGE, AGREE, CONFIRM, WARRANT, REPRESENT, AND DECLARE ALL OF THE FOLLOWING:

You acknowledge that you have carefully read this entire Agreement in its entirety from beginning to end including every section, every provision, every sentence, every clause, every qualification, every disclaimer, every limitation, and every word, that you have taken as much time as you needed to read and understand the Agreement, that you have had opportunity to seek independent legal advice if you desired such advice, that you understand the meaning and legal effect of all provisions, that you have not been pressured or rushed into accepting, that you have voluntarily chosen to use Services with full knowledge of terms governing use, and that you had option to decline terms by simply not using Services. You acknowledge and agree that you are entering into a binding legal agreement that has significant legal consequences, that this Agreement affects your legal rights and obligations in substantial ways, that this Agreement contains extensive limitations on our liability and extensive obligations and liabilities on your part, that this Agreement allocates risks between parties in ways that favor us and impose substantial risks on you, and that you have knowingly and voluntarily accepted this allocation of rights, risks, and obligations as the price of accessing free Services.

You acknowledge and agree that Services are provided entirely free of charge with no payment required, that you receive substantial value from free access to sophisticated AI technology and curated content, that free provision affects reasonable expectations regarding service quality and provider liability, that unlimited liability exposure would make free provision impossible and would require either charging fees or ceasing operations, and that limitations on our liability combined with your assumption of risks and indemnification obligations represent a fair and necessary exchange that enables free service provision to continue. You acknowledge that if you found these limitations unacceptable, you could choose not to use Services and could instead pay for commercial services with different liability frameworks, but that choosing free Services means accepting the liability allocations established herein.

You acknowledge and agree that artificial intelligence technology including the AI systems powering Max is inherently unpredictable, probabilistic, and subject to errors and that no AI provider regardless of size, resources, sophistication, or safety measures can guarantee accuracy, safety, or appropriateness of all AI outputs. You acknowledge that we have invested extraordinarily in safety measures, testing, transparency, and responsible AI development exceeding industry standards, but that even with such investment AI systems remain fundamentally limited by technological constraints affecting the entire industry. You acknowledge that choosing to use AI services requires accepting inherent risks of AI technology, requires exercising independent judgment regarding outputs, requires verifying important information with professional sources, and requires accepting personal responsibility for decisions made based on AI content.

You acknowledge and agree that we provide educational information and AI-powered assistance that supplements but never replaces professional veterinary care, that no content from Services constitutes veterinary advice specific to your pet or veterinary diagnosis or treatment recommendations, that only licensed veterinarians can provide professional veterinary guidance through examination of your specific pet and application of professional judgment to your unique circumstances, and that relying on Services content without professional verification could result in delayed treatment, inappropriate care, worsened conditions, or serious harm to pets. You acknowledge that you remain solely responsible for all decisions regarding your pet's care, that you control all actions taken regarding pet health, training, behavior, and welfare, that you must seek professional veterinary consultation for all important matters, and that you accept full personal responsibility for outcomes resulting from your pet care decisions regardless of what information you obtained from Services.

You acknowledge and agree that we have excluded and limited our liability to the maximum extent permitted by law, that these exclusions and limitations apply to virtually all types of claims and damages except specific narrow statutory liability categories we cannot legally exclude, that our aggregate liability is capped at a modest amount reflecting free service provision, that these limitations are reasonable and proportionate given our size, resources, business model, and the free nature of Services, and that these limitations are essential to our ability to offer Services and do not render this Agreement unconscionable or unenforceable. You acknowledge that if these limitations prevent you from recovering damages you might otherwise be entitled to, that limitation is inherent in the bargain you struck by choosing free Services rather than paying for commercial services with greater liability exposure.

You acknowledge and agree that you have extensive indemnification obligations requiring you to defend and hold us harmless from claims arising from your use of Services, from harm to animals or persons related to your activities, from your breaches of this Agreement, from your violations of law, from third-party claims related to your conduct, from intellectual property issues related to your use of content, from regulatory matters related to your activities, and from numerous other claim categories, that these indemnification obligations are not subject to any cap or limitation, that you must provide full defense of claims at your expense, and that these obligations survive termination and continue indefinitely for claims arising from your use during any time period.

You acknowledge and agree that this Agreement contains a detailed severability framework providing that if any provision is held invalid or unenforceable, that finding affects only the specific provision in specific context, all other provisions remain enforceable, courts should apply reformation or partial enforcement to preserve maximum effect of challenged provisions, and priority provisions protecting us must be preserved to maximum extent possible. You acknowledge that this severability framework is designed to ensure maximum durability of protections even if specific provisions are challenged, and you accept this framework as reasonable and appropriate.

You acknowledge and agree that numerous sources of uncertainty, risk, and potential problems affect Services including inherent limitations of AI technology, complexity and unpredictability of AI behavior, impossibility of testing all possible scenarios, evolving regulatory requirements and compliance challenges, potential for technical failures and security breaches, reliance on third-party service providers, possibility of service interruptions, limitations in our resources and capabilities, risks of user misuse or inappropriate reliance, complexity of legal requirements and possibility of inadvertent non-compliance, potential for intellectual property issues, and numerous other risks that could result in service problems, compliance failures, liability claims, regulatory actions, or other adverse consequences. You acknowledge that these risks are real and substantial, that we have disclosed these risks clearly and extensively, that you choose to use Services with full awareness of risks, and that you voluntarily assume all such risks as condition of obtaining free access to Services.

You acknowledge and agree that everything we have stated regarding limitations, risks, disclaimers, conditions, qualifications, exclusions, and requirements is accurate and appropriately reflects the nature of Services we provide, the limitations of technology we employ, the resources we have available, the business model under which we operate, and the legal and practical realities we face. You acknowledge that we have been extraordinarily transparent regarding limitations and risks, that such transparency serves your interests by ensuring informed decision-making, that full disclosure of limitations does not indicate defects but rather reflects honesty and responsibility, and that you prefer transparent disclosure of limitations to false promises of capabilities we cannot deliver.

You acknowledge and agree that your decision to use Services is entirely voluntary, that you have complete freedom to choose alternative services or to refrain from using any AI services, that no one has coerced or pressured you into using Services or accepting this Agreement, that you could obtain similar information and assistance through paid commercial services or direct professional consultation if you preferred different terms or liability frameworks, and that choosing free Services means accepting limitations and obligations associated with free provision. You acknowledge that having made this voluntary informed choice, you are bound by all terms and cannot subsequently claim you did not understand, did not agree, were misled, or should not be held to provisions you found inconvenient or unfavorable.

Finally, you acknowledge and agree that if any dispute arises between us, you will comply with dispute resolution provisions set forth herein including arbitration requirements to extent enforceable, you will not bring claims in jurisdictions we have not agreed to, you will not participate in class actions to extent waiver is enforceable, you will bear your own costs and expenses of disputes, you will accept limitations on damages and remedies established throughout this Agreement, you will fulfill indemnification obligations if claims arise from your conduct, and you will generally conduct yourself in accordance with all obligations undertakings and responsibilities set forth in this Agreement.

YOU CONFIRM THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO EVERY PROVISION OF THIS AGREEMENT WITHOUT RESERVATION OR EXCEPTION. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY CEASE ALL USE OF THE SERVICES.

COMPLETE LEGAL ENTITY AND REGULATORY INFORMATION

Legal Entity: dendidSTUDIO Limited
Company Number: 14541805
 Jurisdiction: England and Wales
Company Type: Private Limited Company 
Registered Office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
 Trading Name: dogAdvisor
 Nature of Business: Publishing activities (SIC Code 58190) 
Registration Date: 14 December 2022
Trademark: dogAdvisor® (UK Registered Trademark No. UK00004180661)

BINDING EFFECT AND FINAL PROVISIONS

This Agreement constitutes the complete, final, and exclusive understanding between dendidSTUDIO Limited and users regarding the Services and supersedes all prior or contemporaneous agreements, understandings, representations, or communications whether written or oral. No modification, amendment, waiver, or additional terms shall be effective unless in writing and published by dendidSTUDIO Limited on the Website.

This Agreement shall bind and inure to the benefit of the parties and their respective successors, assigns, heirs, executors, administrators, and legal representatives. dendidSTUDIO Limited may assign, transfer, delegate, or otherwise dispose of its rights and obligations under this Agreement without restriction or user consent. Users may not assign, transfer, or delegate any rights or obligations without dendidSTUDIO Limited's express prior written consent.

If any language version of this Agreement conflicts with the English version, the English version shall control. Headings are for convenience only and do not affect interpretation. Terms including "including" or "such as" are illustrative and not limiting.

BY USING dogAdvisor, YOU ACKNOWLEDGE ACCEPTANCE OF ALL PROVISIONS HEREIN AND AGREE TO BE BOUND BY THIS ENTIRE AGREEMENT.

dendidSTUDIO Limited
. Trading as dogAdvisor
 © 2024/2025/2026. All Rights Reserved
. dogAdvisor® is a UK Registered Trademark

END OF TERMS OF SERVICE AGREEMENT