Building accountable and safe intelligence
Max is the world’s smartest and safest pet care AI — not because of what he knows, but precisely because of what he doesn’t.
Founder, dogAdvisor
Principle Alignment
Principle Alignment informs how Max thinks and behaves — they act as critical guardrails to prevent Max from giving advice outside his safe parameters
Ethical Foundation
Max's model ethics are rooted in professional veterinary standards, and animal welfare principles.
Acting in a Constitutional manner
Principle Alignment codifies rules and limits that govern every interaction Max has with dog owners
Conflict Resolution Logic
Principles are structured so protecting your dog's immediate welfare overrides all other considerations
Max, who is the world's first specialised dog-saving AI, has already revolutionised safety in AI.
Foundational Safety Framework
Max's Foundational Safety Framework informs how he thinks and which features he activates — allowing him to deploy the best tools for each situation
Thought Trails Classifies
Thought Trails thinks deeply on a question and categorises it's intent based on urgency and risk
Contextual Analysis
Max interprets subtle cues in phrasing and intent to identify potential risks that aren't explicitly stated
Respond Appropriately
All of these features work in concert together to each activate at relevant times to ensure appropriate responses
Safety Stop
The world's first autonomous AI enforcement system — granting Max the power to identify, warn, and stop dangerous conversations before they cause harm.
Contextual Enforcement
Max evaluates entire conversations for policy violations, issues visible warnings, and can fully restrict users who persist in inappropriate conduct — all without requiring accounts.
Multi-Signal Detection
Safety Stop uses device fingerprinting across browsers, IPs, and locations. Under GDPR legitimate interest, we protect platform integrity without collecting personal identity data.
Temporary & Appealable
No restriction is permanent. Every Safety Stop includes a clear explanation, countdown to automatic reauthorisation, and direct appeal route to our Safety team.
dogAdvisor publishes AI Safety Reports and has developed a Foundational Safety Framework, exclusive to Max.
Accountability
We believe we are accountable for the intelligence we release - and that each model of Max should answer to our safety standards and the owners it serves
Testing
dogAdvisor conducts red-team testing where experts deliberately attempt to elicit unsafe responses before any deployment.
Transparent Reporting
dogAdvisor publishes comprehensive safety reports documenting testing procedures, monitoring results, incidents encountered, and more
Acting on our Responsibility Statement
We take all measures included in our Responsibility Statement to keep Max safe and transparent for owners.
dogAdvisor has reimagined how pet owners access care information turning complex veterinary knowledge into actionable guidance
