Pawesome. Pawperlative. Pawfect.

Emblematic of our excellence

At dogAdvisor, we believe you deserve the best possible content to help you through every stage of your dog ownership journey. That's why we introduced Pawperlative: it's our in-house content certification standard, to ensure the articles you read are the best they can possibly be. When we build our articles, we collate from tonnes of resources like vet recommendationos and other vet blogs. We then collate this information and feed it through a ML algorithm we have trained on acceptable standards for our content. In this way, dogAdvisor works hand in hand with breakthrough AI tech to ensure you get the best possible dogAdvisor Experience. To attain the pawperlative certification, both a dogAdvisor team member and our custom-trained ML must mark the content above 90% in order to be awarded the Pawperlative certification, and becoming published on dogAdvisor.